The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:
Private Equity Firm HGGC, LLC
14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment into @UplandSoftware in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to capture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base & strong product portfolio.
UPLAND PUBLICLY TRADED AS $UPLD
- Altify
- Kapost
- RO|innovation
- Qvidian
- (Sant & Kadient)
- BlueVenn
- Objectif Lune Inc. objectiflune.com
- BA-Insight Inc. bainsight.com
Streamz – one of my latest additions to this market overview graph came from a submission via this quest powered by Questmate.com which is free for nonprofit organizations now:
Streamz streamz.ai @Streamzai AI-based mobile sales readiness platform that empowers companies to build & maintain a highly prepared, engaged, & differentiated sales team. Enable, train & empower your sales talent everywhere. Get your team sales ready- Faster & Easier. Accelerate your business with our world-class mobile-driven sales enablement & readiness platform. Leverage our AI-enabled continuous measurement technology. Set yourself apart from your competition now. GROW YOUR SALES REVENUE WITH PROVEN DATA DRIVEN AI-ENABLED APPROACHES. Track, measure & improve sales knowledge & skills continuously with mobile-first sales enablement technology. Correlate with various sales metrics, & address key learning gaps. Create effective sales readiness programs that can drive improvements individually & at enterprise level. Achieve your sales goals through smarter actions. TeamStreamz Pte Ltd. Singapore, India
I have added Streamz to…
- Sales Enablement SaaS using AI/ML
- Sales Enablement SaaS from India
- Global list as blog post
- Global database of 730 line items
Gondola (rebranded) Gondola.ai @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow demoflow.io
@thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)
Balto
baltosoftware.com balto.ai @balto_ai Real-Time Guidance platform – shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Help Agents Say the Right Thing on Every Single Call: Balto shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Getting Conversations Right: Start improving conversations when it matters most: in the moment. Get more sales & happier customers in just 45 days with Real-Time Guidance. Powered by AI, Balto listens to both sides of a conversation & visually prompts agents with the best things to say, live on every call. Scale “perfect” to thousands of agents with the push of a button & get immediate insight into what’s working & what’s not. Balto Software, Inc. St. Louis, MO, USA
The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 730 line items
EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend) |
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp |
Cincom Systems cincom.com TeamSync CPQ Sync |
Canva canva.com record & download “talking presentations”. Edit video |
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM |
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites) |
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc) |
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS |
Asana for Marketing, Asana Operations & Asana for Sales & Account Management |
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021]) |
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString |
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI) |
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com) |
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture |
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning |
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI) |
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) |
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos) |
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com |
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail) |
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) |
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite]) |
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions |
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com |
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software]) |
TPG private investment firm: Nintex (Drawloop Technologies / K2) |
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product |
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) |
Highspot |
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq |
Gong.io (Vayo, ONDiGO) |
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc |
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io |
Coveo coveo.com (Qubit. qubit.com) |
Sumeru Equity Partners: Former SocialChorus |
Bigtincan bigtincan.com: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark] |