A look at the Sales Enablement companies in Canada. My worldwide list is here or as a spreadsheet here.
This list for Canada was last updated on 22-Jun-2022:
360insights 360insights.com @360insights Channel Success Platform empowers brands to create, measure, & manage their channel incentives programs. 360insights (Canada) Ltd., Canada
Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada
Ada Inc / Ada Support former www.ada.support/
@adasupport now ada.cx @ada_cx Chatbot platform that makes artificial intelligence accessible to non-technical support teams. It operates through both web & mobile machine learning engine that reduces support volume, empowers customers to find answers on their own, & automatically learns how to better serve customers in the future. $2M in estimated revenue annually & competes with Pandorabots, Dexter, & Passage AI. Toronto, ON, Canada
19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Results, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be
prospectone.com) & intelligence solution suite.
Allocadia allocadia.com @allocadia Marketing Performance Management: Planning, budgeting, & analysis software built for revenue-driven marketing teams. Every marketing organization wants to better understand investments & returns and measure how they impact the business (how marketing drives revenue). Typical organizations start with managing their marketing budgets, then they align to corporate objectives & plans, set targets, track actuals, and eventually measure & optimize their return on investment. By connecting to your finance, corporate budgets, CRM, resource management, marketing automation, & social media systems Allocadia gives you the most complete view of your marketing performance. Vancouver, BC
Amacus see Innovative Information Inc.
getamity.com @GetAmity (Seems on zombie mode since 2019 & website offline or down since 11-Jan-2022). Customer Success software. Mitigate risk early. SmartPlaybooks enables your team to provide the right action at the right time.Improve Conversions: Understand what success looks like to your customers and how your product can help them get there. Drive Upsells: Understand your customer’s motivation for the upsell & be perfectly positioned to expand it. Toronto, ON, Canada
April Dunford aprildunford.com @aprildunford Toronto based author & speaker with a deep understanding of Sales Enablement, B2B marketing & Positioning. See aprildunford.com/blog. So what is positioning? Her book, Obviously Awesome, shows you how to find your product’s “secret sauce”—& then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) & a consultant (who’s worked on dozens more), she speaks with authority about breaking through the noise of a crowded market.
RAD AI radintel.ai RADAI.eth @Radintelai formerly AtomicReach / Atomic Reach: AI-powered content optimization platform, the technology audits, analyzes, & regenerates your content, starting with the optimization of evergreen content then bleeding into new content creation. The company was acquired by Rad Intelligence, as of 8/01/2021. Rad Intelligence is RAD AI. Atomic Reach atomicreach.com @Atomic_Reach content optimization platform built to help marketers create high-quality content. Helping marketers gain a better understanding of what makes their content, emails, & ads perform & how to perfect it; using AI. $1M in estimated revenue annually & competes with Kapost, NewsCred, & Uberflip. Toronto, Ontario, Canada
AutoKlose autoklose.com @autoklose sales engagement, email tracking, outbound sales automation platform. Features automated lead generation, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, 20-Oct-2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.
AvayaLive Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Came out of R&D / incubation at Nortel in Ottawa, but is owned by Avaya. Allows collaborative web browsing & accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment. (I worked on this during my time at Nortel Networks.) AvayaLive Engage service ended 2016.
basix.ai basix.ai @basix_ai predictively target the best leads, automate everything, & uncover deep sales insights with the help of machine learning & AI. When reps perform 100 activities daily, & you factor time in between, it’s no wonder less time is spent selling & no time personalizing. It’s not just about activity but quality activity – What activities drive sales forward? Make more sales conversations happen: Turn your sales organization into a repeatable revenue machine. Massively increase your revenue per rep: What if your winning sales strategies were used by everyone all the time? Align your sales team to go after prospects with the highest potential. Whether you are a team of 2 or 100+, get on the same page, & start executing. Basix Concepts Inc. Toronto, Ontario, Canada
Beehivr beehivr.com @beehivr empower sales forces with a platform to enhance client meetings, facilitate employee training, & gather valuable insights. Adaptable mobile sales app allows sales teams to transform traditional presentations & client meetings, into interactive experiences. Allows for flexible flow of information & the possibility to adapt content, as the conversation unfolds. Assembles all sales collateral & client information in one app, to save preparation time & focus on more value added tasks. New team members benefit from a rapid & easier onboarding process with instant access to all pertinent information, offered on an interactive & intuitive interface. Up-to-date content allows your team upsell & cross-sell & ensure that brand message is delivered more consistently across the market. Montreal, Canada. Beehivr Technology Inc.
BizSphere: The Sales Web & Content Landscape by BizSphere were initially developed for IBM & Nortel Networks. Is Was a suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] & large sales force / channel partners. Let them access the right person or the right information in the right format, in the right place at the right time to move sales opportunities forward. The team behind core concepts & the UI of BizSphere moved on to MING Labs
Brick Street Software brickstreetsoftware.com CONNECT: multichannel marketing (incl. SMS) for carrying on conversations with customers & prospects over multiple devices as they go about their day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, & develop loyal relationships. Offices in Toronto, Boston & elsewhere. Founder moved on to botco.ai botco.ai @botcoai conversational marketing platform enabling meaningful & intelligent conversations between businesses & their customers. CA, US
BrightStarr brightstarr.com @brightstarr Is Now Unily (See Unily unily.com). Brightstarr has rebranded as Unily. Please follow @WeAreUnily for the latest updates.
Design, build & deliver people-first business solutions that empower employees to do their best work. Surrey, British Columbia, Canada. Bright Market, LLC dba FastSpring
Briefbites briefbites.com @briefbites bite-sized actionable intel for B2B SaaS teams. IDEA FRIDGE MEDIA, INC. BC, Canada
Buzz buzz.ai Sales Engagement Platform for Revenue Teams: An all-in-one sales engagement platform that allows your sales team to engage more prospects & close more deals without software exhaustion. Reach the people who matter the most: Finding the right people, on the right channel, at the right time is a key component to your sales flow. Buzz combines data sourcing, automation, & lead management to directly engage, manage, & close your ideal clients. Sales Engagement solution for any size team from solopreneur to Fortune 500. We isolated & responded to core engagement areas to improve company visibility & revenue growth for sales executives, teams & organizations. Saves Sales Executives an average of 42hrs/mth. Using a multi-channel outreach strategy can 3x Response Rates. Targeting Posts increases Sales Engagement up to 57%. Enriched Prospect Data increase Closing up to 152%. Brands with multi-channel presence make it easier for 72% of customers to stay connected. Buzz Outreach Limited, Brantford, Ontario, Canada
Campaigner campaigner.com @CampaignerEmail helps email marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue & engagement. Ottawa, Canada. Owned by ziffdavis.com Ziff Davis, Inc. or its subsidiaries (collectively, Ziff Davis). All rights reserved. Campaigner® is a trademark or registered trademark of Ziff Davis. 7-Oct-2021, j2global.com J2 Global, Inc. (Nasdaq: JCOM) completed the separation of its Consensus business into an independent, public company through spin-off to J2 Global, Inc. shareholders. The new company, named Consensus Cloud Solutions, Inc., is now a Nasdaq-listed company trading under the ticker symbol CCSI. In conjunction with this announcement, J2 Global, Inc. changed its name to Ziff Davis, Inc. & now trades on Nasdaq under the ticker symbol ZD.
CleanPix Corp cleanpix.com @CleanPix digital asset management accessible directly from the cloud via your web-browser & designed with PR/marketing & brand managers in mind. Deliver your assets directly to your network & partners from CleanPix via email without the use of attachments or forcing them to sign up for their own account. Calgary, AB, Canada
Content Camel contentcamel.io all your sales content, in one place. No more insane drive folders. Search, find, share, & track content from one place to enable sellers. Content Discovery & Sales Enablement: Organize your content database according to the nuances of your sales cycle & organization. Content Camel – with intelligent search & sales-aligned funnel identification – makes sure the right content is found & offered at the right time to better connect content marketing teams to sales teams & beyond. Today, most marketing teams struggle to catalog & effectively deploy all the awesome content they are developing while sales often complains the right content isn’t being created. Portland, Oregon, USA & Toronto, ON, Canada
Corel Corporation corel.com on 12-Dec-2017 Corel Corporation, a Canadian (Ottawa, Canada) office & design software company, acquired ClearSlide, a sales engagement platform. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc where Bigtincan (ASX:BTH) has agreed to pay $22.6M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of $5.2M. Bigtincan completed a $35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.
Coveo coveo.com @coveo combines “unified search”, analytics & Machine Learning (ML) to deliver relevant information & recommendations across every business interaction. Transforms businesses by improving customer engagement & up-skilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada. 15-Oct-2021: Coveo, a Relevance Platform & applied AI company that transforms digital experiences with AI-powered search, recommendations, & personalization, announced the acquisition of Qubit qubit.com @Qubit AI-powered personalization technology for merchandising teams, based in London, UK, further accelerating Coveo’s geographic expansion into the UK & European markets.
DeckLinks DeckLinks.com @deck_links B2B SaaS created to make sales more conversational. Helps sales teams securely share sales decks & instantly access engagement analytics to close more deals faster. BriefBid briefbid.com @briefbid launched DeckLinks, a platform that helps sales teams share interactive sales decks & access instant analytics on buyer engagement; positioning DeckLinks as Google Analytics for sales decks. It offers analytics for deck sharing & is a new stand-alone product that was inspired by key-learnings from the BriefBid’s B2B marketplace, which serves media buyers & sellers through RFP management & matchmaking. They saw sell-side users often sharing one-directional, static sales decks that failed to garner responses / feedback. Through an effort to understand how their buy-side users engage with sales material in the marketplace, the company developed tools to track interactions with their own sales decks to their users. “In our effort to solve a problem in the media RFP space, we discovered a problem in the sales space. When we thought we were solving a problem for our users, we ended up solving a problem for sales people in general. Sometimes great products come out of internal tools that can be applied externally […].” The DeckLinks platform is capable of showing sales reps how buyers specifically interact with sales materials, even when no direct response is provided. Allows sales teams to start more conversations with relevant follow ups, access actionable insights to improve their efforts, & close more deals by personalizing client experiences. Goes beyond traditional document sharing platforms by creating a custom, fully-trackable microsite that houses each deck. Features include company profiles, industry-specific modules, & other widgets. TORONTO, ONTARIO, CANADA
Docebo docebo.com @docebo E-Learning. Create, manage, deliver, & measure the impact of learning for external & internal audiences with Docebo’s AI-powered Learning Suite. Docebo’s multi-product learning suite helps enterprises around the world tackle any learning challenge. Create & manage content, deliver training, & understand the business impact of learning experiences. Tackle learning challenges & create a successful learning culture. Docebo Inc. Toronto, Ontario, Canada. Athens GA, USA. Biassono (MB), Italy. Docebo UK Limited, London, UK
Docsie Docs Docsie.io @likalo_llc likalo.com SaaS platform. Helps businesses write better product documentation. Craft web knowledge portals via a documentation platform that simplifies the way your team does docs. Customized Documentation Hubs: Use Docsie Manager to create & publish custom product documentation hubs that mirror your brand’s look & feel. Likalo Limited, Toronto, Ontario, Canada
DOOLY www.dooly.ai angel.co/company/dooly @DoolyHQ close deals faster with sales enablement software that adapts to what your customers say. The time you felt flat-footed on a sales call because a prospect brought something up that you hadn’t anticipated yeah, that wasn’t fun & we felt your pain. Dooly’s realtime playbook engine keeps your conversations as sharp & on-point as the buyer you talk to, matching their every move with sales tools that answer even their toughest questions. Update Salesforce 10x faster. Automate your CRM busywork so you can focus on selling. Sell more with less admin work slowing you down. dooly.ai/roles/sales-enablement/ Ramp your sales reps faster at scale: Empower all of your sellers quickly to be confident on day 1. Feed relevant talking points and tools to your teams live during their sales calls based on the flow of the conversation. Your buyer doesn’t wait. Dooly surfaces the gaps in your sales process giving you essential insight into where your playbook needs improvement. Stop with the guesswork. Know what talk tracks & content perform best allowing you to continually optimize your enablement strategy. Quantifying the results of your enablement efforts isn’t easy. $4.5M in revenue annually & competes with Chorus, Gong.io, & Conversable. Dooly Research Ltd., Vancouver, BC, Canada
elandas elandas.com @elandasnow
Flexible sales & marketing solutions for the regulated life sciences industry. Deliver customized, regulatory-compliant sales materials into the hands of your sales force within days, not weeks. Adapt to rapidly changing trends with tools that give you flexibility & control. Coordinate efforts of disparate & cross-functional business units for more efficiency – allowing you to sell more sooner. With elandas sales reps will: Learn about access changes that provide growth opportunities in a given territory sooner. Create relevant & compliant materials for digital presentation or print to get to the point quickly during sales calls. Enjoy more realistic sales goals set by management. Get the control needed to hit the ground running & be ahead of the game. Saint John, New Brunswick, Canada
Enable5 former VONICAL vonical.com full-service agency that spun out its enablement SaaS under the name ENABLE5 enable5.com (HQ Ottawa, Canada; also Japan, Ireland, London UK, San Fran USA) Last tweet Feb-2016
Envisica envisica.com Alberta, Canada based firm more on the “consulting for Sales Enablement” side of things. Wayne Regehr, President at Envisica Inc. used to be Vice President at SAP Canada, Inc.
Grapevine6 grapevine6.com @Grapevine_6 Relevant content to build your personal brand at digital selling. Enterprise social & digital sales engagement platform. Personalized content that allows your sales force to start valuable conversations & build relationships with the right buyers. Get your sales team working smarter & faster with AI. It analyzes the interests & posts on their personal digital profile then picks the best content on the web based on that profile. Your sales people choose which of the selected articles to share. Grapevine6 automatically schedules the content to post on their social accounts & digital channels or they can share it one-to-one. Toronto, ON, Canada. 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.
Hoppin’ World hoppin.world/business/ @HoppinVr THE FUTURE OF REMOTE GROUP TELEPRESENCE: Want to meet remotely in real world locations? Allow your prospects, clients & collaborators to get a live face-to-face guided tour of your real world location without anyone needing to be physically present. Avoid unnecessary travel, saving time & money with our VRaaS Platform. Remote group telepresence into real world locations using 360videos. Upgrade the way you do business with Hoppin’. Hoppin’ World Ltd. Montreal, Canada
hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands & retailers. Managing product information sucks. You are faced with more information to manage, more digital channels to oversee & more demand for product images, descriptions, videos, & more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content. Toronto, Ontario, Canada 1-Feb-2021: Just over ten years after its founding, Toronto-based retail startup Hubba will shut down operations, BetaKit has learned.
Igloo Software igloosoftware.com @igloosoftware Cloud-Based Intranet Software. Provider of digital workplace solutions, helping companies build inspiring digital destinations for a more productive & engaged workforce. They don’t use the term Sales Enablement but it’s a social intranet (Enterprise 2.0 style) for small, medium or large businesses who want to work better – with their employees, partners or customers. Cloud-based platform, so you can work from anywhere on any device with a web browser, inside or outside your firewall. […] blogs, calendars, file sharing, forums, microblogs & wikis… Kitchener, ON, Canada
inbound.li @inboundli Content curation platform. A curation platform that automates content search & distribution. We use AI to help multiply content output on key marketing channels. Berlin, Germany. Halifax Data Labs, Inc., Halifax, NS, Canada. Out of business since 2019? Website down since 30-Mar-2021.
Innovative Information Inc. amacus.net Makers of Amacus, a selling solution + coaching application that improves B2B sales productivity by revealing Return-on-Effort in B2B sales. Prospecting radar that could tell you who to talk to, when to talk to them and what to talk to them about, would that give you more time? Vancouver based (Founder is taking a break since the end of 2017)
Inquisitive Marketer InquisitiveMarketer.com @InqstvMrktr Sales enablement. Lead generation. Messaging. Emergencies mid-funnel cause deals to fizzle. But your marketing team can help save the sale. Let’s talk about how. Aldwin Neekon in Toronto, ON, Canada
Introhive introhive.com @introhive relationship intelligence platform for CRM that drives user adoption & proactively delivers insights about clients & prospects. Insights: Build business with insightful relationship mapping – where & when you need it. Productivity: Accelerate sales cycles & arm your team with data-driven strategies to liberate them to do what they do best – deliver results. With Productivity Intelligence, custom-built AI models leverage your company’s historical data to quickly navigate future opportunities & accelerate sales cycles, arming your team with data-driven strategy & liberating their ability to deliver. Deal Coach: Arm your sales teams with next best actions to expedite deal velocity & improve the likelihood of success. Ensure your team is working smarter by maintaining focus & accomplishing more, with less effort. Enable sales people with a clear path to navigate complex sales. Shorten the sales cycles and increase win rates with AI-guided ‘next best action’. Decrease ramp time by equipping every seller with AI-identified next steps on deals. Predictive Deal Scoring: Equip your sellers with AI-backed predictions surrounding the likelihood that an opportunity will be won and increase the accuracy of deal forecasting. Introhive Services, Inc., Fredericton, New Brunswick, Canada
Jostle jostle.me techcrunch writes wants to put a fresh face on intranet software. Aims to make it easier for companies to publish news stories & announcements, host online discussions & share other relevant information like team directories. Features a Yammer-like chat tool. Integrates with the likes of Active Directory & other directory services to make onboarding easy. It also supports most popular single sign-on solutions & offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts & Drive. Jostle Corporation, Vancouver, Canada
Kiite kiite.ai AI for Sales Enablement kiite.ai/sales-enablement/ @kiiteHQ The future of work is being built today. Supercharge your workforce with Kiite, the world’s first Intelligent Sales Coach. Streamline Sales Enablement: Let’s face it, there’s too much company knowledge & it’s impossible to train reps on everything. Knowledge is scattered among applications & websites, making it difficult for sales reps to access & leverage to sell more. 27-Dec-2017, raised undisclosed amount / Seed from Xfund. crunchbase.com/organization/kiite Waterloo, Ontario, Canada. Seems to have pivoted to focus mostly on uvaro.com: 3-Nov-2021, WATERLOO, ON, CANADA. Online tech sales academy Uvaro closed a $12M (USD) Series A funding round with lead investment from global multi-stage technology investment firm White Star Capital with participation by Real Ventures & BDC Capital’s Women in Technology Venture Fund.
Klue klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battlecards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, British Columbia, Canada
KLYCK klyck.io @klyckio (from the founder of SKURA Sales Enablement solution
skura.com) Sales enablement app built for manufacturing solution sellers. Improve the way you publish, present, share, & analyze content! Founded on the belief that solution sellers need the right tools to create memorable sales conversations. Our mission is to help sales & marketing teams around the world improve the way they publish, present, analyze, & deliver content. Make every conversation count: Redefining the way companies manage, present, share & analyze content by providing teams with the skills, & tools to make every conversation count. KLYCK is redefining the way companies manage, present, share & analyze content by providing teams with the knowledge, skills, processes & tools to make every interaction count. Less searching, more selling: Easily publish content, update existing collateral & organize your content library. Measure the impact of your content with detailed & customizable analytics to understand how your workforce & prospects are engaging. Also known as Skura Corporation, used to be whut Inc.; Legal name Klyck.io Corp. Toronto, Ontario, Canada
LevelJump (owned by Salesforce) leveljump.io
leveljumpsoftware.com @LevelJumpS built on the Salesforce platform. Correlate all of your enablement efforts to real CRM metrics & milestones. Improve your onboarding process, maintain ongoing sales training, & drive revenue. Launch prescriptive & interactive programs that include videos, calls, articles, & coaching materials to continuously onboard & train your sales force in an engaging way. Provide a modern enablement experience with onboarding, on-going training, new product launches, pre-event, & pre-campaign programs your teams can complete on the go. Practice with video-first coaching rooms assigned to your managers & teams for role play, pitches, & objection handling. Align sales & marketing message consistency by reviewing pitches, providing scores & feedback, & certifying your reps. Centralize training videos & coaching content in a library directly in Salesforce, & categorize by themes, win stories, or use cases. Accelerate deals with recommended content based on stage, products, competitors, or any custom fields on leads, contacts, accounts, & opportunities in Salesforce. Save reps time by linking additional resources to videos, from your CMS, to PDFs, & any other tools. Ramp reps faster by publishing training videos & coaching collateral to help them at any stage of the sales cycle. Toronto, ON, Canada. Acquired by Salesforce 22-Sep-2021
lookbookhq.com @lookbookhq rebrand from LookBookHQ to PathFactory (see below). Increase engagement with your content. Create compelling & personalized content experiences with drag & drop simplicity. Personalize the content experience with data that flows automatically back to your marketing automation platform. Nurture with the right combination of relevant content whenever & wherever you generate a click. The intersection of content, data & channel, LookBookHQ converts interest into deeper content engagement by empowering buyers to self-educate at their own pace. Shift from scheduled, One&Done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. Toronto, ON, Canada
Loopio loopio.com @loopioinc Proposal & RFP Management Software: simplifies the process of developing proposals & responding to RFPs. Automation engine to populate your RFP with the best answers from your Loopio Library. “Produce brand compliant proposals in seconds: Don’t spend countless hours formatting documents. Leave it to Loopio to export your content into a beautiful, custom branded proposal.” $20M in revenue annually. Competes with RFPIO Inc., RFP365, & Proposal Software. Toronto, Canada
Lurniture (see LevelJump above)
lurniture.com Accelerate your sales by delivering the right sales training at the right time — right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes & close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on salesforce.com (SFDC). Toronto, ON, Canada. Acquired by Salesforce 22-Sep-2021
Marketing Spark marketingspark.co Mark Evans @markevans markevans.ca a B2B marketing consultant who drives client success with positioning, brand storytelling, strategic planning, & amazing content. He helps B2B SaaS companies with marketing. His latest book, Marketing Spark, is a how-to guide about the power of story-driven marketing.
ME Consulting. Marketing Spark: Fractional CMO for B2B SaaS; Strategic positioning Wizard; Brand Storyteller; 3-time Writer Book Author; 🎙 Podcaster. Toronto, ON, Canada
Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. “Find + nurture relationships, generate + accelerate pipeline, & build revenue growth.” Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: San Francisco, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.
Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms. Montréal, QC, Canada. 10-Jan-2022, Upland Software, Inc. (Nasdaq: UPLD) uplandsoftware.com announced it acquired Objectif Lune Inc.
opentext opentext.com @OpenText Open Text Corporation: Enterprise Information Management (EIM). We unlock the Information Advantage to deliver insight. Acquired Documentum: In 2017, OpenText™ acquired Dell EMC’s Enterprise Content Division, including Documentum™, LEAP™, and InfoArchive™. In 1996, the product originally called Livelink became an OpenText™ flagship product. Livelink also known as Livelink ECM – Enterprise Server, Livelink Enterprise Server, Livelink Server. Livelink is now known as Content Server. Open Text Corporation, Waterloo, Ontario, Canada
PathFactory pathfactory.com @pathfactory LookBookHQ is now PathFactory!
The Content Insight & Activation Platform uncovering a new class of data for B2B marketers. Accelerate buyer education on every channel & understand the impact of content on the buying process! Understand how content moves your prospects through the buyer’s journey, & the impact it has on pipeline & revenue. The path to better marketing decisions begins with better insight into content engagement. PathFactory Inc. Remove friction from the B2B buyer’s journey STOP MARKETING. START ENABLING YOUR BUYERS. Today’s consumerized B2B buyers self-educate more than ever, spending 67% of their journeys researching independently. But buyers are experiencing a frustrating amount of friction along their path to purchase. PathFactory fixes that by enabling buyers. $10.5M in estimated revenue annually & competes with Uberflip, Contently, & Kapost. Toronto, Ontario, Canada The path to ALWAYS-ON CUSTOMER EXPERIENCES. Content Activation: Your buyers live in a world of Netflix, Spotify, & Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale.
PostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.
Pressly pressly.com @pressly Empower your team with a new kind of sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada. Sep. 7, 2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada
ProductByCloud by speakfeel.ca speakfeel.io connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device. Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research & planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. SpeakFeel Corporation, Guelph, ON, Canada
Proposify proposify.com @proposify helps you write & design stunning proposal documents, collaborate with team members, & keep track of new business you pitch. By combining robust design tools with a user-friendly interface, it’s easy for everyone to create gorgeous, professional proposals – no design experience required. Over $4.5 million in annual recurring revenue. Halifax, Nova Scotia, Canada
Reply Reply.io @ReplyAppTeam a sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS & WhatsApp messages, calls, & tasks. Supercharge your sales team with Reply – a sales engagement platform that helps you automate & scale multichannel outreach, so you can generate more leads, acquire new customers & grow revenue faster. Scale your multichannel outreach faster. Engage across multiple channels: Combine emails, calls, LinkedIn, SMS & WhatsApp messages into a multichannel sequence, generate & complete tasks to reach your prospects wherever they are. Sell better with the power of AI: Improve your emails with AI-backed text quality scoring & keep an eye on your ‘Interested’ folder for the hottest leads sorted out by an intelligent algorithm. Also known as Reply App. Reply App Inc., Toronto, ON, Canada
SalesChoice saleschoice.com @SalesChoice_inc AI for B2B sales teams that increases win rates, reduces cost of sales & improves Salesforce adoption to end revenue uncertainty & sales inefficiency. SalesChoice Inc. Toronto, ON, Canada
Sales Enablement Centre salesenablementcentre.com member of the FD Centre family of Corporations. Tailored project solutions combining expertise from Functional Practices in consulting, talent, data analytics & tools to impact business insight, sales coverage & deployment, product/services delivery, sales reporting, account planning, & use of sales talent. Vaughan, ON, Canada Then GrowthPoint growthpoint.io Mississauga, ON, Canada. 18-Dec-2018: Accounting & consulting firm Grant Thornton purchased Mississauga based GrowthPoint Advisory Services.
SalesHub saleshub.ca @sales_hub Square 2 Canada (Formerly SalesHub) Data-driven digital marketing & sales agency obsessed with driving revenue for our clients. Inbound Marketing Agency. Helping companies acquire & retain the right customers through effective inbound marketing. Content creation: We will generate content including website copy, blog articles, white papers, case studies, videos, email content, social media, & more. We take the headaches out of managing your online presence & optimize your website & social assets using our managed services platform. Toronto, ON, Canada
salesfloor salesfloor.net @salesfloor mobile clienteling app. Empoweres retail associates to sell to online & in-store customers by text, live-chat, email & more. Platform that combines clienteling, virtual selling & mobile point of sale tools. Store associates use Salesfloor to deliver personalized & convenient experiences for customers on any channel through live chat, video calling, e-mail, SMS, & more. Salesfloor Inc., Montreal, QC, Canada
SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA
SalesWedge saleswedge.com @SalesWedge like eHarmony for sales. Account executives can instantaneously find their counterparts in an alliance to get insight & referrals into accounts. Executives can measure partner engagement & impact. Alliance enablement tool. Toronto, Ontario, Canada
Scopify AI scopify.ai @Scopify_ai Google your next customer! No more email, phone number, job titles, firmographic data based spray & pray. Scopify’s AI gives you Budget, Authority, Need, Timeline (BANT Intel) on leads & prepares outreach scripts which get you more qualified meetings. Platform that gives you the intelligence that pre-qualifies your leads for you. Decision Maker engagement with on demand personalized sales outreach scripts. Toronto, Ontario, Canada
Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, & analyze your results. Type in a keyword or point us to a URL to create a trap & we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, USA. May ’17: Trapit acquired by ScribbleLive scribblelive.com @scribblelive empower your sales team with the content they need to support stronger sales conversations. By adding sales enablement solutions into your content marketing mix, sales teams can amplify lead generation & lead quality efforts, providing better insights to marketing. Armed with relevant, useful content, your sales team is empowered, which allows them to have better sales conversations that lead to more revenue & quicker sales cycles. Toronto, ON, Canada (Rock Content has acquired ScribbleLive on 10-Dec-2019. Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil)
ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the @attivio search engine @servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).
SKURA SFX Sales Enablement solution skura.com Adaptive Sales Enablement platform built for the sales rep & company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement. Indegene Acquires Skura! indegene omnipresence omnipresence.io Life Sciences Customer Engagement now exeevo.com & WHUT Inc. whut.com (Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand.) WHUT out of business or rebranded to klyck.io & moved to Toronto (See above) Oakville near Toronto, ON, Canada
Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.
Snaphud snaphud.com @snaphud engage all stakeholders in one professional deal space & close more sales. Brings inside sales reps & all decision makers together in one deal space where they can engage in the sale. Lose your champion & your deal/account dies! Need a highly effective way to grow from single to multi-threaded in your sales? We’ve got you covered. Toronto, Ontario
Spinify spinify.com @SpinifyApp Sales Gamification Software used by both Small Business & Enterprises to motivate & drive sales teams. Leveraging Spinify’s Sales Leaderboard & Sales Screens, results in growth, an increase in sales, KPIs exceeded, high levels of employee motivation, & customer satisfaction. We empower sales management & sales leaders with a secret weapon that integrates with all major platforms such as Salesforce, Pipedrive, Hubspot, Google Sheets, Excel, Slack, SQL, Zapier & more. WE HELP SALES TEAMS CRUSH THEIR TARGETS: Motivate & drive your sales team with the gamification software. Gamified competitions: Competitions are easy to setup & maintain. Drive engagement with fun competitions that boost performance. Collaborate & compete: Work together on team based goals & measure progress in real time. Giving real visibility of the task. Coaching tools: Understand teams strengths & weaknesses to create smarter KPIs. Integrate your data: Automation competitions with taking data from almost anywhere. Canada, Toronto
SwissVBS swissvbs.com @SwissVBS a bts company (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany
Sync sync.com @sync Sync & storage: Save files & keep them synchronized & accessible across all your computers & devices. Access your files from any computer or device. Web browser access. Offline access. Selective sync. Sharing & collaboration: Improve productivity with file sharing designed to make internal & external document collaboration fast, secure, & 100% private. Send files to anyone – even if they don’t have a Sync account. Send large files fast. Allow anyone to securely send files to you. Create shared folders, & invite clients or team members to collaborate. Set custom passwords for viewing shared content. Set expiry dates. Set permissions such as “read-only” or “read-write”. Set download limits & view download stats. Toronto, ON, Canada
Tier1CRM (former name) tier1fin.com Tier1 Financial Solutions @tier1fin Global relationship management software for capital markets, corporate & investment banking, & investment management. It augments the Salesforce platform with a capital markets grade security engine, coverage management & accelerated web & mobile workflows to support requirements of Research, Sales & Trading, Corporate & Investment Banking & Investment Management professionals. $7M in estimated revenue annually & competes with SugarCRM, SingleTrack, & CRMNEXT. Toronto, Ontario, Canada & NYC, USA
trendspottr.com @trendspottr predictive market & trend intelligence: In real-time; from the social web. Predicting & Discover emerging trends, viral content & key influencers for any topic. Supercharge your content marketing & social media with predictive trend intelligence. trendspottr.com/trendfeed TrendFeed: Content Discovery & Curation for B2B Marketers & PR Pros. Toronto, ON, Canada. ShawKing Data, Inc., doing business as TrendSpottr
Uberflip uberflip.com @uberflip digital content experience platform. Helps marketers create, manage, & optimize content experiences at every stage of the buyer journey; without relying on IT. Use Uberflip to power your company blog, resource center, content library, sales enablement, etc. Streamline content management, accelerate lead generation, & fuel marketing automation. Goal: Content can be fully leveraged by all company stakeholders at every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads & fuel demand generation they can better leverage content to meet their goals. $15M in estimated revenue annually & competes with NewsCred, Kapost, & Alinean. Toronto, Canada. Uberflip acquired SnapApp@Snap_app on 3-Dec-2019. SnapApp (We empower marketers to create interactive experiences that activate buyers, accelerates leads through the funnel, & unleashes growth. Boston, Massachusetts, United States) SnapApp joined Uberflip to help marketers create better content experiences, accelerate pipeline, & gather audience intelligence that can drive business ROI. Uberflip launched a campaign tool designed to help marketers personalize their digital content to empower their ABM & demand generation campaigns. The Uberflip Campaign Essentials tool aims to customize digital campaign destinations for target accounts in real-time & at scale, improving pipeline, revenue generation & retention of ABM & demand generation campaigns at scale.
Unily (BrightStarr) unily.com @WeAreUnily (“BrightStarr Is Now Unily“) “full digital workplace solution uniting the very best of Microsoft Enterprise Technology”. Intranet-as-a-service that empowers workforces to communicate & collaborate from any device, anywhere. A Sales Enablement Platform from Unily has the power to help your sales team sell better, giving them the information they need to do their job. Improve sales performance & productivity by providing an integrated platform for sales people to ensure that they have everything they need at their disposal to engage with a prospective buyer & sell more effectively. Support your sales team with a fully integrated Sales Enablement Platform. Sales teams need to have the appropriate tools at their disposal to do their job effectively. EFFECTIVE DOCUMENT MANAGEMENT: Acts as a central hub, providing easy access to all files required by your sales team to carry out their role effectively. Marketing documents can be created by the design team & easily shared with the sales team. Similarly, a template that’s been created by one salesperson can easily be accessed by other members of the team to reduce file duplication, save time & provide consistent documentation across the company. Advanced search functionality allows users to quickly find the documents & files they need to do their job, helping to improve efficiency & productivity. $25.5M in estimated revenue annually & competes with ElevatePoint Intranet, NGenious Solutions Inc., & Beezy. Godalming, Surrey, UK. Bright Market, LLC dba FastSpring
Valuize Consulting valuizeconsulting.com @valuizeco we help B2B SaaS companies sustainably grow. Increase your sales & renewals through advanced SaaS strategies & tech enablement: Gainsight & Salesforce. Your B2B SaaS business is losing revenue through misalignment & lack of integration between your Sales & Customer Success Strategy. Vancouver, BC, Canada
Vidyard vidyard.com @vidyard video solution to help you close even the toughest of deals more quickly & easily. Tools & data you need to maximize audience engagement, convert prospects through the sales funnel, & measure the true impact of video. Access all your video content from mobile or desktop; Hand-pick the ones that are perfect for the specific lead; Create a custom video playlist; Record a friendly, personalized video greeting if you wish; Create & send an email using well-designed layouts; Track who is watching what to gain insights on leads & close them more quickly & easily. Acquired Switch Merge 7-Oct-2015. Buildscale, Inc d/b/a Vidyard, Kitchener/Waterloo, ON, Canada
Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company, 7-Sep-2017. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada
vonical.com Ottawa, Canada. See ENABLE5 above.
Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption. Woople was developed by the Canadian company Big Bang Technology.
WHUT Inc. whut.com Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand. WHUT is out of business or was rebranded to klyck.io & moved to Toronto (See above)? Oakville near Toronto, ON, Canada
Paul Krajewski LinkedIn
Permanent Resident in Canada & Australia. Currently based in Sydney, Australia. Sr. Product Manager (SaaS Software PM / Product Management). Master of Media Management from Curtin University of Technology, Australia. Spent 2007-2009 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 salespeople worldwide. At the same time – as part of a Leadership Development program sponsored by Nortel’s CMO – rotated into different marketing roles for 4G wireless technology, Unified Communications (UC), virtual 3D environments for web conferencing with 3D spatial audio, etc… After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-2015 to Jul-2019.