September 2022 Sales Enablement market updates

The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:

19-Sep-2022: FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa


20-Sep-2022: Sydney-based private equity firm, Potentia, is betting on Australian ASX-listed but US-centered, Nitro PDF. […] Nitro is an Australian version of the ubiquitous Adobe PDF software. In announcing its rejection of Potentia’s bid, Nitro claimed the $400M offer doesn’t adequately compensate shareholders for Nitro’s position as one of only two software companies worldwide with a proven enterprise-grade SaaS PDF productivity & eSigning platform, and a uniquely powerful & differentiated solution offering in a fast-growing global market worth $US28Bn.


The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 739 line items

EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales” 
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus / Reality Labs, Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan bigtincan.com: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]

Latest acquisition on my entire market overview of almost 740 vendors: 24-Sep-2022

Screen Shot 2022-09-24 at 3.00.36 pm

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant for inside sales reps / inside sales teams. Provides interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Screen Shot 2022-09-24 at 1.44.41 pmMunich, Germany. Ciara joins forces with Unique! 11-Apr-2022, Unique acquired Ciara for an undisclosed amount. Together we are on the fast track to become the global leader in real-time conversation & sales intelligence. UNIQUE unique.ch Unique AG, Zürich, Switzerland. Unique platform: Reinvents sales for the era of remote working & beyond. The more time you invest in sales conversations, the more deals you can win. Summarizing a sales pitch, updating CRM, onboarding new employees, coaching existing employees – all of this is time-consuming. But essential at the same time. Imagine these tasks being done for you automatically. That’s exactly what Unique does & much more! Unique’s AI-driven sales platform records & analyses sales conversations delivering real-time insights & coaching to sales teams helping them win more deals. Helps salespeople & customers understand each other better & build deeper, more meaningful relationships. Meeting Agenda & Real-Time Coaching: Structure your calls & stay consistent during on- & offline client conversations with an AI-driven meeting agenda. See what topics you covered, & what to mention next thanks to Unique’s real-time coaching insights. Unique is a venture-backed B2B SaaS sales intelligence platform, transforming sales by empowering both sales teams & customers. Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals & build better customer partnerships; & to give customers a better, more transparent, informed buying experience.


Recent addition to my specific list for the Nordics:

Screen Shot 2022-09-22 at 8.12.27 pmBreyta breyta.io @breytaHQ SaaS startup: Innovative CRM tool. CRM as it should be: Powerful & collaborative workspace for modern GTM teams to accelerate revenue across the entire customer lifecycle. Go beyond lead scoring so you can reach the right accounts at the right time with the right message. With our templates, you’ll be up & running within minutes. Collaborate across the customer journey: Deliver personalized experiences across touchpoints throughout your customers’ lifecycle. Move away from transactional sales & towards relationships where everyone works together to make the customer successful, no matter their job title. Aiming to bring more data-driven decisions to collaborative teams, boosting their success. Data & interactions are becoming more and more siloed & fragmented. Breyta is aiming to address this, by building a CRM that lets revenue teams collaborate together to generate more bookings & expansions with more & better data at their fingertips. The Norwegian startup announced seed funding led by Peak out of Amsterdam, Snö Ventures & Sondo out of Norway & existing investors. Brings the total raised by the company (founded 2021) to over €7M. Breyta AS, Nadderudveien 145B, 1359, Eiksmarka / Oslo, Norway


Rebranding on my list for India:

Journey Sales JourneyDXP journeysales.com journeydxp.com @JourneySales smart rooms digitally engage customers with sales teams across the customer lifecycle, allowing them to easily collaborate – all in Salesforce.com. B2B sales solution designed for you & your customer. Smart Rooms are private digital collaboration spaces where a sales team & a customer team can work together, engage key decision-makers, invite colleagues, quickly reach consensus etc. Say goodbye to repeat conversations, endless emailing & unproductive phone calls & say hello to everyone on the same page. Once had $5.8M in revenue annually. Competes with Abtech Holdings. Journey Sales is now JourneyDXP. Although we started by targeting sales, our customers Screen Shot 2022-09-23 at 2.01.15 pmbegan to apply Smart Rooms to a variety of use cases that cross sales, marketing, & account management. A great customer experience is essential to modern sales success. By changing our name from Journey Sales to JourneyDXP, we’re underscoring the larger value of our products & services as components of a comprehensive digital experience platform designed to offer enterprise-wide benefits for teams. JourneyDXP continues to add new innovations to our Smart Rooms solution enabling client-facing end-users to improve engagement with prospects, clients, & fellow team members. Add to these innovations an expanded line of strategic coaching services to help B2B organizations embrace virtual selling & other digital-first business strategies, & JourneyDXP is changing the landscape of digital customer engagement, & unifying sales, marketing, success, account management, & channel partner teams in their efforts to build profitable pipelines & remain competitive in their space. Empower your team with a best-in-class digital sales solution to engage smarter & win more. Philadelphia, PA, USA & Chandigarh, Chandigarh, India


Further market updates:

Pressly pressly.com @pressly Empower your team with a new kind of sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada. Sep. 7, 2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Screen Shot 2022-09-19 at 3.52.08 pmVision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada. Alida alida.com @AlidaTXM created a CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical. Alida Inc. formerly known as Vision Critical Communications Inc.

Screen Shot 2022-09-14 at 8.15.57 amMoxo moxo.com @PoweredByMoxo modernize your client interaction workflows with your OneStop Client Interaction Hub. 11-Jul-2022, Client interaction workflow solution Moxo teamed up with Kasisto kasisto.com @kasistoinc the creators of financial services digital experience platform KAI, to provide digital assistant capabilities within Moxo’s OneStop Client Interaction Hub. The integration between Moxo & Kasisto means financial institutions (FIs) can streamline their client interactions across segments & uses cases. KAI will handle the initial product & Screen Shot 2022-09-14 at 8.17.07 amservice inquiries with intelligent digital assistants, & will escalate conversations requiring high-touch human interaction to the bank or FI via Moxo. Kasisto’s digital assistants, powered by the KAI conversational artificial intelligence (AI) platform, are the first digital banking assistants to be integrated within Moxo. The combined services provide an end-to-end client interaction solution for financial services. Embedded within Moxo’s Live Chat module & connected to the financial services ecosystem, KAI will handle the first level of client questions that don’t need to be answered by a human. When more complex questions can’t be answered by KAI, the digital banking assistant will escalate the conversation to a live service representative within Moxo’s Live Chat Module in real-time. Cupertino, CA, USA

Screen Shot 2022-09-22 at 7.39.41 pmRevSure.AI revsure.ai @RevSure Revenue Operations Analytics & Insights beyond the CRM. Build your Pipeline Muscle & Accelerate Revenue Growth. AI-based solution: View of the pipeline with proactive intelligence for faster lead-to-opportunity conversions to achieve better revenue predictability. RevSure.AI Inc. Palo Alto, CA, USA. Kodihalli, Bengaluru, Karnataka, India

AlphaSales alphasales.ai @MichalLipka Pre-Launch Startup. Digital notebook with personal assistance for sales professionals. Sales meetings can be overwhelming, especially if you’re involved in complex or scientific sales. We’re developing a digital notebook with personal assistance aimed towards sales & business development professionals to help you conduct more efficient & effective meetings. London, England

Screen Shot 2022-09-04 at 12.38.23 amFalkon AI falkon.ai @falkon_ai falkonai.com revenue analytics & acceleration. Measure & improve what really matters. Win more. Together. Intelligence platform for the entire Go To Market (GTM) team: marketing, sales, & account management. Sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization. Falkon was started in 2020 as an augmented analytics company to improve business operations through analysis & automation. It raised $20M & is building integrations with workflow partners, support product research & expanding from 20 to 30 employees. The platform tries to unify a company’s go-to-market data (eg product usage metrics, CRM customer relationship management & sales enablement data & web traffic), de-duplicating the info & generating data-driven recommendations for sales & marketing teams – specifically sales development representatives, account executives & account managers. Uncover stuck sales pipelines & find new opportunities! Connect business intelligence tools to the platform to do reporting on customer accounts, contacts & channel data! Insights are delivered via Slack, email & embedded apps in services from Salesforce & other vendors; Falkon can automate workflows like enrollment in marketing campaigns & Salesforce task creation. Seattle, WA, USA

kpvmNnfe_400x400Winn AI winn.ai @Winn_sales a real-time AI assistant that helps sales teams save time on busywork & Win more deals. AI-powered assistant designed to help sales teams automatically track, capture, & update CRM entries. Winn.AI monitors sales calls and records key data, in theory reducing the need for salespeople to note-take themselves. Links with Salesforce, HubSpot, Zoom, Microsoft Teams, & Google Meet. In addition to updating CRM records in real-time, the platform also proactively provides information about topics discussed by customers. Winn.AI Labs Ltd. Tel Aviv, Israel


Big moves in the Australian enterprise search & B2B Sales Enablement or Buyer Enablement space

Screen Shot 2022-09-13 at 10.13.10 amI started my Sales Enablement / MarTech / B2B content tools list for Australia, when I moved back to Australia in 2016. [See the Australian list or find them on my entire Airtable of 738 line items].

Now in September 2022, there have been lots of additions & changes:

13-Sept-2022, it was announced that Search.io, a Sydney artificial intelligence-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD.

[…] Search engine technology for enterprises, which is used by the likes of Sennheiser, Catch, the New South Wales government and Lockheed Martin.

Source

Screen Shot 2022-09-13 at 9.51.36 amSearch.io Search.io @SearchioHQ (Formerly Sajari sajari.com) Enables every organization to create smart search experiences. Delight your customers with a faster, simpler site search experience: We built our own proprietary AI search engine to deliver incredible results at scale so you can provide your customers with a fast, accurate, & smart on-site search & discovery experience. Search.io Pty. Ltd. San Francisco, CA, USA & Sydney, NSW, Australia. 13-Sep-2022: Search.io, Sydney AI-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD, generating a healthy return for early investor Tidal Ventures, & making its Aussie founders multimillionaires.

I also just added:

wikiliveMyLiveSearch mylivesearch.com @MyLiveSearch (WikiLive) Real-Time Deep Search for the Web (could be applied as internal search by a business). The ability to search in Real-Time [including the Deep web] from your very own device is now a reality using WikiLive. While search engines like Google, Bing, Yahoo, etc do a great job locating content on the web that is visible – they are not truly searching the web at the time of the request. In fact, you a searching a historical copy of the web when you using search engines. In other words, you are searching only the search engine’s database copy of the web and not the web itself. Search engines also need to constantly go out and make copies of the known web allowing you to search a moment in time from their own cached copy of the web. This process is very time-consuming and very costly to search engines that need to constantly repeat this process over and over again. Search engines can take days to weeks or even months to return to a site to have it crawled again just to look for new content. The web is also very complex & not easily searchable. Lots of sites have vast amounts of data that is not searchable or is impossible for conventional search engines to crawl. In fact, the deep web is far larger than the normal web and is not searchable at all by conventional search engines most of the time. Melbourne, VIC, Australia


I have added two Australian companies that try to help with the B2B buying journey as illustrated here by Gartner in 2019:

Screen Shot 2022-09-13 at 10.00.25 am

Source

The buying journey isn’t linear: B2B buying doesn’t play out in any kind of predictable, linear order. Instead, customers engage in what one might call “looping” across a typical B2B purchase, revisiting each of those six buying jobs at least once. Buying jobs don’t happen sequentially, but more or less simultaneously.

Source

1519870121965ChannelPoint channelpoint.io @channelpoint_io ChannelPoint Commerce™ is a multitenant SaaS platform that enables networks of buyers & sellers to connect, communicate & trade within any given industry – globally. Specifically designed for B2B channels where manufacturers, wholesalers, resellers & end-user organisations buy & sell from one another. ChannelPoint (AU) Pty Ltd. Milsons Point, NSW, Australia


Screen Shot 2022-09-12 at 7.03.50 pmProductEngine productengine.app Spreadsheets weren’t designed to manage products & pricing – version control issues, exports & imports to get data into other systems, no workflow or approval – Product Engine makes managing products & pricing faster, easier & more accurate! Brisbane, QLD, Australia


Screen Shot 2022-09-17 at 8.02.35 amInzant Pty Ltd inzant.com.au @InzantPtyLtd Inzant Sales: A mobile ordering & B2B e-Commerce system for wholesalers & distributors. Designed for wholesale professionals, it helps you automate your entire sales process. The iPad app will give your sales team their time back so they can focus on making more money. From visual product presentations to effective CRM management, right through to online ordering & merchandising. The platform allows users to increase their sales exponentially & save hours of their time. Re-branded Reflexion Solutions to Inzant in line with the brand name of their major product “Inzant Sales”. See Reflexion Solutions Pty Limited. HEATHERBRAE / Newcastle, New South Wales. Australia


Australia-based Questmate @QuestmateApp just showed another use case that reminded me of standup or SOD & EOD (Start of Day and End of Day) updates shared via Slack for remote or hybrid teams or just about any team.

Screen Shot 2021-10-22 at 9.41.05 amQuestmate questmate.com @QuestmateApp No Code. Making work simple, rewarding & consistent. Define a specific reward/incentive to be paid out / accessed right at the end of the workflow / job / task. In that sense almost a NoCode Smart Contract. Engaging Workflows. For teams of any type, size & mission. Team onboarding, training, tasks, etc. The simplicity of to-do lists 9G7dlbJj_400x400with straightforward guidance & powerful integrations of external systems & applications. Enabling you to build empowering workflows that connect the what to the how. Also perfect for Customer Onboarding, Staff Onboarding & Surveys. Register for BETA access. Avalon Beach, Sydney, NSW, Australia. (Full disclosure: I’m an angel investor)

Screen Shot 2022-09-13 at 10.32.16 am

Job opening – Sales Enablement Program Lead @wrike a @Citrix company

Screen Shot 2022-09-11 at 8.55.22 amSales Enablement Program Lead
Wrike wrike.com @wrike a @Citrix company
Prague, Czech Republic
Full-time
Seniority: Mid-level

Work management platform: Built for teams & organizations looking to collaborate, create, & exceed every day, Wrike brings everyone & all work into a single place to remove complexity, increase productivity, & free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Sales Enablement Program Lead: Responsible for creating content, preparing for & conducting in-person & virtual training sessions for new & existing sales employees on product knowledge, prospecting, discovery, presentation skills, sales process, planning methodologies, Value Selling & other tools/resources relative to successful job performance. In addition, you will continue to look for opportunities to enhance the enablement program & solicit feedback from the field organization regarding their needs.

More about Your team

The team you’ll be a part of is a group of professionals driven by the passion for learning & growth. Sales Enablement Program Leads all have a background in Sales & Adult Learning; supported by Instructional Design & Operations colleagues. We value openness, growth mindset, collaboration & delivering on our goals. Above all, we love working with people and we support each other in our daily activities & beyond.

How You’ll make an impact

  • Build and maintain enablement content materials to ensure content is up-to-date and relevant in all role-based curriculums in the learning management system and associated content in the Guru content management tool.
  • Coordination, scheduling, & facilitation of workshops & certification processes.
  • Continuous feedback, reporting & ongoing communication of new hire certification progress to sales leaders.
  • Continual evaluation of sales certification processes / procedures / enablement content; improve training effectiveness by participating in the development of new approaches, techniques, & materials.
  • Ongoing support for new sales hires as needed through coaching/mentoring activities. Manage mentor program & onboard new mentors.
  • Build and facilitate practice and certification exercises in sales enablement coaching tools, in virtual tools & in-person skill practice workshops.
  • You’ll work closely with all cross-functional departments in the development & deployment of client-facing training programs.

You’ll achieve your best if you have

  • 3+ yrs of enterprise sales experience or sales management experience
  • 2+ yrs of experience in training development & delivery

You’ll stand out with

  • Expert level training & facilitation skills (both in-person & VILT)
  • Sales enablement curriculum development expertise; deep knowledge of adult learning principles and end-to-end process to develop and deliver enablement via multiple deployment methods
  • Experience engaging and communicating with all levels to conduct needs assessments with sales leadership at the highest levels
  • Strategic sales enablement planning & implementation experience
  • Experience using learning software: Captivate, Camtasia, Brainshark [Now part of Bigtincan], Mindtickle, SalesHood or other sales enablement tools etc.
  • Superior communication skills

Continue reading “Job opening – Sales Enablement Program Lead @wrike a @Citrix company”

Analyze missing Sales Enablement content and predict performance of content before posting it

The latest addition to my lists:

Screen Shot 2022-08-12 at 10.13.44 amFocia focia.io @focia.io Digital content management made easy. Predict the popularity of your content. We predict what works – before you post it. Enables you to post the best content, providing cutting-edge tools all-in-one platform. Content creation: All the tools needed to create. Scheduler: Optimise your post scheduling. Performance prediction: Predict engagement with accuracy. Predict engagement: Predict the engagement of your posts. Analysis: Compare against competitors. Brand tracker: Compare performance against competitors. Built on powerful machine learning tech. Our predictive models are built using reinforcement learning techniques that outperform humans. Our models at your fingertips. The Focia API can be integrated with existing systems with ease (coming soon). By Three Thirty Labs, Inc. threethirtylabs.com New Zealand / Australia

An acquisition I had missed and just updated everywhere:

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA, USA7-Jun-2021, “AccessBell, a VC-backed silicon valley startup founded by Stanford MBAs, sold its video conferencing software solution to Tata Medical & Diagnostics for an undisclosed amount. What started as a trial converged into a solution which is being used to provide teleconferencing services to deliver healthcare services.”

169 of 738 companies/products I track have been acquired:

Screen Shot 2022-08-11 at 4.01.15 pm


Check out the “2022 STATE OF MARKETING AND SALES AI REPORT” presented by Drift and Marketing AI Institute.

Source: drift.com/books-reports/state-of-marketing-ai/


Screen Shot 2022-08-11 at 12.17.00 pm
Source: drift.com/books-reports/state-of-marketing-ai/


The second use case in the table below (“Analyze existing online content for gaps and opportunities”) was something my former team at BizSphere used to call “Content Intelligence” and did for internal/partner/channel facing content for Sales Enablement and Partner/Channel Enablement via their so called “Content Landscape”.

Source: drift.com/books-reports/state-of-marketing-ai/


The third use case in the following table (“Predit content performance before deployment”) would be something Focia focia.io @focia.io (mentioned above) covers.

Source: drift.com/books-reports/state-of-marketing-ai/

Private Equity as strategic & operational support to help b2b Sales Enablement MarTech SaaS

The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:

19-Sep-2022: FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa


20-Sep-2022: Sydney-based private equity firm, Potentia, is betting on Australian ASX-listed but US-centered, Nitro PDF. […] Nitro is an Australian version of the ubiquitous Adobe PDF software. In announcing its rejection of Potentia’s bid, Nitro claimed the $400M offer doesn’t adequately compensate shareholders for Nitro’s position as one of only two software companies worldwide with a proven enterprise-grade SaaS PDF productivity & eSigning platform, and a uniquely powerful & differentiated solution offering in a fast-growing global market worth $US28Bn.


Corporate Visions marketing & sales messaging, tools & training company, June 2014 it acquired Launch International, a communications company specializing in marketing & sales enablement content corporatevisions.com Larkspur, CA, USA. 19-Aug-2021, Sentinel Capital Partners, a private-equity firm that invests in lower mid-market companies, sold Corporate Visions Inc. corporatevisions.com @corpv a sales & marketing enablement company in the US, to The Riverside Company. The terms Screen Shot 2022-08-20 at 8.11.22 pmweren’t disclosed. Former DSG Consulting dsgteam.com dsgconsulting.com @JustAddDSG the combination of DSG & Corporate Visions can turn your growth plays into big commercial outcomes. Corporate visions acquired dsg to expand revenue growth services: 18-Apr-2022, Consulting & training companies Corporate Visions & DSG are coming together to provide an expanded set of Revenue Growth Services to improve B2B commercial execution.


Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment into @UplandSoftware in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to Screen Shot 2022-07-17 at 11.46.10 amcapture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base & strong product portfolio.

  • Private Equity Firm HGGC, LLC hggc.com
    • UPLAND PUBLICLY TRADED AS $UPLD

b2b_sales_enablement_saas_16-jul-2022

Streamz – one of my latest additions to this market overview graph came from a submission via this quest powered by Questmate.com which is free for nonprofit organizations now:

Streamz streamz.ai @Streamzai AI-based mobile sales readiness platform that empowers companies to build & maintain a highly prepared, engaged, & differentiated sales team. Enable, train & empower your sales talent everywhere. Get your team sales ready- Faster & Easier. Accelerate your business with our world-class mobile-driven sales enablement & readiness platform. Leverage our AI-enabled continuous measurement technology. Set yourself apart from your competition now. GROW YOUR SALES REVENUE WITH PROVEN DATA DRIVEN AI-ENABLED APPROACHES. Track, measure & improve sales knowledge & skills continuously with mobile-first sales enablement technology. Correlate with various sales metrics, & address key learning gaps. Create effective sales readiness programs that can drive improvements individually & at enterprise level. Achieve your sales goals through smarter actions. TeamStreamz Pte Ltd. Singapore, India

Screen Shot 2022-07-17 at 11.29.56 am

I have added Streamz to…

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) Gondola.ai @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow demoflow.io @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

Screen Shot 2022-07-17 at 12.39.07 pmBalto baltosoftware.com balto.ai @balto_ai Real-Time Guidance platform – shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Help Agents Say the Right Thing on Every Single Call: Balto shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Getting Conversations Right: Start improving conversations when it matters most: in the moment. Get more sales & happier customers in just 45 days with Real-Time Guidance. Powered by AI, Balto listens to both sides of a conversation & visually prompts agents with the best things to say, live on every call. Scale “perfect” to thousands of agents with the push of a button & get immediate insight into what’s working & what’s not. Balto Software, Inc. St. Louis, MO, USA

The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 739 line items

EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales” 
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus / Reality Labs, Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan bigtincan.com: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]

Growth and market size of the Sales Enablement part of the MarTech and SalesTech markets

I track the number of LinkedIn users with Sales Enablement in their current job title on LinkedIn.

6-Jul-2022, LinkedIn had 16k users like that globally. Of course, that includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s more than 5x since 2015, when I started tracking it. [My blog turned 13 years old in 2022.]

linkedin

Thank you to Mike Kunkle @Mike_Kunkle for mentioning this work of mine in his book:

1655165579493

b2b_sales_enablement_saas_16-jul-2022

The most recent additions to my complete database on airtable are:

Screen Shot 2022-06-22 at 1.45.41 pmCoSell cosell.io @CoSell_io Sell More, Together. Sell more with your investors, advisors, & execs. Unlock revenue through your exclusive network purpose-built for referrals & relationship-selling. Leverage your investors, advisors, customers, & internal execs to break into your key accounts. For any startup, demand generation is the oxygen that they breathe. With infinite choices, today’s customers have become numb to traditional mass marketing & cold outreach. The last great opportunity to provide this needed oxygen is to empower revenue teams to build networks for relationship-selling. CoSell, Inc. Austin, Texas

Screen Shot 2022-06-20 at 2.25.13 pmValuecase valuecase.de @valuecase End-to-end customer engagement for B2B sales teams. “A Selling Experience Buyers Love”: Become the most buyer-centric sales team by working alongside your B2B prospects in a single personalised space. Align on key milestones & set joint goals to close the deal. Handover to customer success seamlessly. The relationship between sellers & buyers changed dramatically. We aim to redefine B2B purchasing, just as Salesforce & HubSpot have transformed the market over the last 20 years. We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates & build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship. Hamburg, Germany. Valucase GmbH

I’ve also added Valuecase to my list of companies from Europe (European Sales Enablement software) and to my list for German companies.

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) Gondola.ai @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow demoflow.io @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

On my other list of tools that brands in this market use globally I have added:

Screen Shot 2022-06-21 at 11.08.16 amSocxo socxo.com / socx.ly @socxo Create a successful Brand Ambassador Program. Employee Advocacy, Brand Advocacy, Mobile Application… In an age when the digital ecosystem is overcrowded, making organic growth difficult, social media brand ambassador programs could be the answer to get people talking. Build a winning social media brand ambassador program! USA

Predicting Sales Enablement part of b2b MarTech market to reach $10bn in 2023

Given the current market environment, the winners in the Sales Enablement market & private equity can be expected to continue to acquire smaller and stagnating players.

For 2023, I’m predicting the Sales Enablement market (counting some alternatives and indirect competitors) to reach $10bn USD in annual revenue:

Screen Shot 2022-06-20 at 1.30.29 pm

Also see my database of 732 line items and download my market overview graph to zoom in:

b2b_sales_enablement_saas_16-jul-2022

Companies I recently added on this blog & my airtable database:

Screen Shot 2022-06-08 at 8.25.40 pmSetSail setsail.co @SetSailCo Get complete & actionable sales signals from across all your systems — automatically & in real-time. AI-powered platform that combines data & behavioral science to drive more revenue per sales rep. Uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps, providing micro-rewards for following the best path of action & building good selling habits. SetSail Technologies, Inc. San Mateo, California, United States

Screen Shot 2022-06-03 at 8.20.56 pmFrnd frnd.ai @frnd_ai Intelligent Sales Enablement Platform: A smart email plugin for salespeople to share contextual content with buyers in one click & close deals faster. Equip your sales team with the most relevant content always! When your sales team gets into a conversation with the buyer via email or Linkedin, show them contextual content via a smart browser plugin to share & close that deal faster. Founded Date: 21-Mar-2022. Frnd Inc., San Francisco, California, USA

Screen Shot 2022-06-03 at 9.49.54 amLative lative.io @Lative_io view & manage your sales organisation’s performance! Make better investment decisions, improve operating margins & design the right sales organisations for the future. Are my sales teams effective & efficient? Am I investing in the right areas? Do I have enough sales capacity to reach the targets? Am I setting targets that drive the right sales behaviours? What are my true ramp times for new hires? What impact did sales enablement activities have? We standardize & deliver the Growth Efficiency Metric (GEM Score) to help businesses grow efficiently. The Lative platform provides real-time insights enabling customers to make real-time decisions to manage growth efficiency, headcount effectiveness & capacity planning. Accurately predicting your future & provide insights & simulations to better manage your business & greatly reduce planning cycles. Lative Limited, Dublin, Ireland

Screen Shot 2022-02-24 at 5.48.26 pmSizle sizle.io @sizle_io all-in-one document collaboration & analysis toolkit used in 150+ countries. No matter what you’re sharing, ensure the right files are sent to the right people at the right time. “Seeing how much time prospects spend on each slide of a presentation a helps us optimize all of our sales & marketing collateral.” “[…] find the concept of using a presentation together with a lead capture workflow genius, I use Sizle when I need to send a document to a new prospect.” Sizle Pty Ltd., Melbourne, Australia

Screen Shot 2022-06-03 at 4.37.46 pmspeakeasy speakeasy.to basically Slack but not owned by Salesforce. Combining the best features of incumbent communication apps like Zoom, Microsoft Teams, & Slack, Speakeasy is a next-generation platform that prioritises user experience & reduces friction to help you get more done with less effort. Email Signatures: Generate a clean & professional email signature without any effort, it does the work for you. Speakeasy’s database is encrypted both at rest & at work & all data is transmitted securely using industry-standard encryption. We hold the encryption keys to be able to send & display your messages & other data, but we’ve strong & strict access protocols, policies, & auditing in place to prevent misuse. The platform is not end-to-end encrypted, but it is as protected as it possibly can be. Perth, WA, Australia

Screen Shot 2022-06-03 at 3.01.38 pmPerformio performio.co @PerformioICM built by sales comp experts for sales comp professionals. Make communicating sales comp simple: Sales reps have their own platform to see what they’re getting paid & why. Provide your team with accurate commission reports, real-time leaderboards, & detailed transaction information – at their desk or on mobile devices. Ensure your reps focus on selling, not on commission disputes. Automate your sales commission calculations. Communicate sales comp in an instant. Gain actionable insights from having all your sales compensation data in one place. Complex commissions made easy: Enterprise-grade incentive compensation management software that gets you up & running in weeks. Adapts to your needs with data transformation capabilities, & a complete library of no-code pre-built comp plan components. Spend less time paying & more time driving performance. We believe the commissions process should be seamless to spend your time designing plans that help you enter new markets, launch new products, & adapt to change. Easily calculate sales commissions: Stop working in spreadsheets. Eliminate the hassle of sales commission calculations. Say goodbye to payment errors & the time, effort, & cost it takes to correct them. Enterprise-grade features incl. crediting rules, pre-built plan components, & automated workflows. Automate your calculations to focus on more important work. PerformanceCentre International Pty Ltd ABN 45783065114 Melbourne, VIC, Australia & Orange County, California, United States

Screen Shot 2022-06-03 at 8.56.44 pmDatabook trydatabook.com @trydatabook enterprise customer intelligence platform built to increase GTM productivity at scale. Helps sales leaders empower teams for maximum performance, productivity, & pipeline. Automated sales presentations: Personalized deliverables, fast & easy. Databook’s automated sales modules help you create custom, data-driven content in record time. Databook’s solutions for a variety of automated sales deliverables are time-savers that kick productivity into overdrive. One-click downloads, customized for everything from first calls to executive briefings, ensure consistent points of view are shared with influential buyers. At the same time, higher sales productivity means more Account Execs meet quota & pipeline remains consistent. Sales teams at Salesforce, Microsoft, Databricks, & many other of the biggest, fastest-growing software companies in the world leverage Databook to sell their largest deals & consistently beat quotas. Sales reps transform into strategic sellers, identifying lucrative opportunities & driving pipeline at the executive-buyer level. Databook is a Series B, hyper-growth startup, backed by the most successful SaaS investors, such as Bessemer, & has recently raised a $50m round to fuel accelerated expansion. Headquartered in Mountain View, CA with a distributed team across the globe. Databook Labs, Inc., Palo Alto, CA, USA. 16-Feb-2022, Databook valuation hits $550M for its sales prospect intelligence software. Databook competitors include Brew, Crayon, & Klue.

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Latest graph for the Sales Enablement & Sales Engagement part of the MarTech SalesTech landscape

Please see further below for mergers & acquisitions, pivots and rebrandings you might have missed.

After several clean-ups and deadlink check-ups of my complete database of the Sales Enablement and Sales Engagement part of the MarTech / SalesTech B2B SaaS landscape (export/download here), I have published the latest graph with my findings as of 16-Jul-2022.

Submit edits via this Quest.

b2b_sales_enablement_saas_16-jul-2022


Screen Shot 2022-05-25 at 9.15.28 amZoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. 12-May-2022, Zoom to Acquire Solvvy & Advance the Next Frontier of Customer Service. Launched Zoom Contact Center with the goal of redefining the contact center category with a unique combination of unified communications & customer experience. Solvvy will help achieve that goal. Solvvy is conversational AI for customer support. The chatbot & automations reduce tickets, boost agent productivity, & delight customers. Zoom Video Communications, Inc., USA


Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Screen Shot 2022-05-22 at 9.45.49 pm

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. 14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.


Screen Shot 2022-05-20 at 9.33.35 amVelocify velocify.com also known as Leads360. Ellie Mae is now ICE Mortgage Technology which acquired Velocify, Inc. for $128M USD on 31-Aug-2017. velocify.com designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, USA. Ellie Mae acquired Velocify, Inc. for $128,000,000 Renamed now: 31-Aug-2017, ICE Mortgage Technology acquired Velocify, Inc. for $128M USD


Kuvana kuvana.com @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages & CRM. Key prospect interaction is captured, & followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails & see the stats as they roll in. Atlanta, GA. Swiftpage swiftpage.com @Swiftpage has one purpose — to fuel small business growth. Swiftpage had $7.5M in estimated revenue annually & competes with HubSpot, Apto, & Keap. Denver, Colorado, USA. Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage swiftpage.com @Swiftpage now act.com @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow at @ActCRM Scottsdale, AZ, USA


Screen Shot 2022-05-18 at 4.32.29 pmOrtto ortto.com @OrttoHQ former Autopilot autopilothq.com autopilotapp.com @autopilotapp visual marketing software for automating customer journeys. Make more money with marketing automation designed for the entire customer journey. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. AutopilotHQ Inc., Sydney, NSW, Australia. 30-Mar-2022, Autopilot rebrands as Ortto. The Australian SaaS success story, Autopilot, has unveiled a new name & logo as part of a major rebrand: ortto.com


Vista Equity Partners @Vista_Equity


Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.


b2b_sales_enablement_saas_16-jul-2022

Also see my database of 730 line items

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Job opening – Sales Enablement Technology & Content Manager SentinelOne

Screen Shot 2022-05-17 at 2.09.00 pmSales Enablement Technology & Content Manager

SentinelOne @SentinelOne

Mountain View, CA, USA
Remote

About Us:


SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, & responds to threats in real-time. Singularity XDR ingests data & leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We’re a values-driven team where names are known, results are rewarded, & friendships are formed. Trust, accountability, relentlessness, ingenuity, & OneSentinel define the pillars of our collaborative & unified global culture. We’re looking for people that will drive team success & collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?


SentinelOne is seeking an enthusiastic, innovative, & forward-thinking enablement professional to join our fast-growing Sales Enablement team. The Sales Enablement Content Manager role will be responsible for the management & optimization of our sales enablement content, tools & technology to drive the continual improvement of sales rep performance & productivity.

What will you do?

  • Publish, organize and govern content and assets in our sales enablement and learning platforms with a focus on increasing usage, adoption, and engagement.
  • Assist in the design and creation of enablement content, learning assets, and web pages in our sales enablement platform.
  • Work with content owners & SMEs to ensure content and learning assets are relevant and up to date.
  • Assist in creating & managing communications around enablement and learning initiatives.
  • Gather requirements from key stakeholders to ensure enablement initiatives meet objectives.
  • Continually gather feedback and improve the experience and effectiveness of enablement content & programs.
  • Drive the measuring & reporting of impact and usage metrics around enablement efforts.

What skills and experience should you bring?

  • 5+ years of sales enablement or relevant work experience.
  • Experience with sales enablement & learning tools and technology. (Highspot a plus).
  • Strong project management skills and ability to manage and prioritize high workloads
  • Ability to work in a team environment & collaborate.
  • Excellent people skills.
  • Very strong communication & writing skills.
  • Customer-first mentality and focus on user experience.

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.

Job opening – Sales Enablement at @StackAdapt

Sales Enablement Specialists in:

  • AUSTRALIA
  • SINGAPORE
  • UNITED KINGDOM
  • UNITED STATES
    • East Coast
    • West Coast

Sales Enablement Specialist

REVENUE – SALES ENABLEMENT / FULL-TIME

Are you a results-oriented sales trainer with experience coaching sales teams? Are you always looking for different ways to use various sales tools to their full potential? If so, we want to hear from you! We are looking for a Sales Enablement Specialist to help optimize the performance of our sales team through the ownership of sales enablement tools and cross-functional collaboration. Reporting to the VP, Sales Enablement, you’ll use your knowledge of the Programmatic landscape to come up with best practices to help our Revenue team pitch our platform effectively and win new business. Additionally, you’ll work closely with the leadership team to derive data-driven insights that maximize the revenue team’s growth opportunities.

StackAdapt is a Remote First company.

What you’ll be doing:

  • Influence build and lead education programs focused on sales and product knowledge
  • Onboard new hiring classes throughout the year
  • Coach revenue facing teams throughout their ramp (account executives, account managers, etc.)
  • Coordinate individual and team performance review sessions to discuss strengths and weaknesses
  • Collect feedback from sales reps and managers about training courses
  • Report on impact of training programs (e.g. sales achieved, retention rate, etc.)
  • Observe sales encounters and determine training needs for individual reps and/or teams
  • Work closely with Sales Directors to create best practices for using various sales enablement tools such as Salesloft, Gong, Highspot etc
  • Monitor and analyze the usage of sales enablement content and software
    Collaborate with our People & Culture team on sales training for the team as well as ongoing systems and processes training

We’ll be reaching out to applicants that have:

  • 2+ years of proven work experience as a Sales Trainer or similar role
  • Experience in a sales position is a plus
  • Ability to manage the full training cycle, including in-person activities and web-based learning
  • Strong industry knowledge and understanding of how to position StackAdapt’s capabilities in the market
  • Strong communicator; enjoys working cross-functionally with various teams
  • Expert user of Salesforce
  • Strong knowledge of existing sales enablement tools like Salesloft, Gong, etc
  • Self-starter who is comfortable vocalizing insights and opinions
  • You love taking initiative and have strong intrapreneurial skills.
  • Excellent organizational and project management skills
  • Reliable, with a strong sense of urgency

StackAdapters enjoy:

  • Competitive salary with bonus
  • Health Insurance cover
  • Superannuation contributions
  • Work from home reimbursements
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events (virtually!)

About StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

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