Predicting Sales Enablement part of b2b MarTech market to reach $10bn in 2023

Given the current market environment, the winners in the Sales Enablement market & private equity can be expected to continue to acquire smaller and stagnating players.

For 2023, I’m predicting the Sales Enablement market (counting some alternatives and indirect competitors) to reach $10bn USD in annual revenue:

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Also see my database of 732 line items and download my market overview graph to zoom in:

b2b_sales_enablement_saas_16-jul-2022

Companies I recently added on this blog & my airtable database:

Screen Shot 2022-06-08 at 8.25.40 pmSetSail setsail.co @SetSailCo Get complete & actionable sales signals from across all your systems — automatically & in real-time. AI-powered platform that combines data & behavioral science to drive more revenue per sales rep. Uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps, providing micro-rewards for following the best path of action & building good selling habits. SetSail Technologies, Inc. San Mateo, California, United States

Screen Shot 2022-06-03 at 8.20.56 pmFrnd frnd.ai @frnd_ai Intelligent Sales Enablement Platform: A smart email plugin for salespeople to share contextual content with buyers in one click & close deals faster. Equip your sales team with the most relevant content always! When your sales team gets into a conversation with the buyer via email or Linkedin, show them contextual content via a smart browser plugin to share & close that deal faster. Founded Date: 21-Mar-2022. Frnd Inc., San Francisco, California, USA

Screen Shot 2022-06-03 at 9.49.54 amLative lative.io @Lative_io view & manage your sales organisation’s performance! Make better investment decisions, improve operating margins & design the right sales organisations for the future. Are my sales teams effective & efficient? Am I investing in the right areas? Do I have enough sales capacity to reach the targets? Am I setting targets that drive the right sales behaviours? What are my true ramp times for new hires? What impact did sales enablement activities have? We standardize & deliver the Growth Efficiency Metric (GEM Score) to help businesses grow efficiently. The Lative platform provides real-time insights enabling customers to make real-time decisions to manage growth efficiency, headcount effectiveness & capacity planning. Accurately predicting your future & provide insights & simulations to better manage your business & greatly reduce planning cycles. Lative Limited, Dublin, Ireland

Screen Shot 2022-02-24 at 5.48.26 pmSizle sizle.io @sizle_io all-in-one document collaboration & analysis toolkit used in 150+ countries. No matter what you’re sharing, ensure the right files are sent to the right people at the right time. “Seeing how much time prospects spend on each slide of a presentation a helps us optimize all of our sales & marketing collateral.” “[…] find the concept of using a presentation together with a lead capture workflow genius, I use Sizle when I need to send a document to a new prospect.” Sizle Pty Ltd., Melbourne, Australia

Screen Shot 2022-06-03 at 4.37.46 pmspeakeasy speakeasy.to basically Slack but not owned by Salesforce. Combining the best features of incumbent communication apps like Zoom, Microsoft Teams, & Slack, Speakeasy is a next-generation platform that prioritises user experience & reduces friction to help you get more done with less effort. Email Signatures: Generate a clean & professional email signature without any effort, it does the work for you. Speakeasy’s database is encrypted both at rest & at work & all data is transmitted securely using industry-standard encryption. We hold the encryption keys to be able to send & display your messages & other data, but we’ve strong & strict access protocols, policies, & auditing in place to prevent misuse. The platform is not end-to-end encrypted, but it is as protected as it possibly can be. Perth, WA, Australia

Screen Shot 2022-06-03 at 3.01.38 pmPerformio performio.co @PerformioICM built by sales comp experts for sales comp professionals. Make communicating sales comp simple: Sales reps have their own platform to see what they’re getting paid & why. Provide your team with accurate commission reports, real-time leaderboards, & detailed transaction information – at their desk or on mobile devices. Ensure your reps focus on selling, not on commission disputes. Automate your sales commission calculations. Communicate sales comp in an instant. Gain actionable insights from having all your sales compensation data in one place. Complex commissions made easy: Enterprise-grade incentive compensation management software that gets you up & running in weeks. Adapts to your needs with data transformation capabilities, & a complete library of no-code pre-built comp plan components. Spend less time paying & more time driving performance. We believe the commissions process should be seamless to spend your time designing plans that help you enter new markets, launch new products, & adapt to change. Easily calculate sales commissions: Stop working in spreadsheets. Eliminate the hassle of sales commission calculations. Say goodbye to payment errors & the time, effort, & cost it takes to correct them. Enterprise-grade features incl. crediting rules, pre-built plan components, & automated workflows. Automate your calculations to focus on more important work. PerformanceCentre International Pty Ltd ABN 45783065114 Melbourne, VIC, Australia & Orange County, California, United States

Screen Shot 2022-06-03 at 8.56.44 pmDatabook trydatabook.com @trydatabook enterprise customer intelligence platform built to increase GTM productivity at scale. Helps sales leaders empower teams for maximum performance, productivity, & pipeline. Automated sales presentations: Personalized deliverables, fast & easy. Databook’s automated sales modules help you create custom, data-driven content in record time. Databook’s solutions for a variety of automated sales deliverables are time-savers that kick productivity into overdrive. One-click downloads, customized for everything from first calls to executive briefings, ensure consistent points of view are shared with influential buyers. At the same time, higher sales productivity means more Account Execs meet quota & pipeline remains consistent. Sales teams at Salesforce, Microsoft, Databricks, & many other of the biggest, fastest-growing software companies in the world leverage Databook to sell their largest deals & consistently beat quotas. Sales reps transform into strategic sellers, identifying lucrative opportunities & driving pipeline at the executive-buyer level. Databook is a Series B, hyper-growth startup, backed by the most successful SaaS investors, such as Bessemer, & has recently raised a $50m round to fuel accelerated expansion. Headquartered in Mountain View, CA with a distributed team across the globe. Databook Labs, Inc., Palo Alto, CA, USA. 16-Feb-2022, Databook valuation hits $550M for its sales prospect intelligence software. Databook competitors include Brew, Crayon, & Klue.

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Scott Brinker’s 2022 MarTech marketing technology landscape

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3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).


The number of solutions is now 9,932 — up 24% from 2020″.

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He also “launched a new interactive site at martechmap.com, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

b2b_sales_enablement_saas_16-jul-2022

The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of Jul-2022:

linkedin

B2B Sales Enablement SaaS software market overview sheet

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA) seems to be over:

Google Trends – trends.google.com

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My complete market overview has exceeded 739 line items now! You can download/export & sort by most recent edits. Somehow I missed the following acquisition late last year:

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13-Jan-2022Highspot, a sales enablement platform that increases the performance of sales teams, raised $248M in Series F funding. Highspot’s post-money valuation is now $3.5Bn, which has quadrupled in the past two years. The company’s total funding is now $648M. New investors B Capital Group & D1 Capital Partners led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, & Tiger Global Management.

1607532079533NEEDHAM, Mass., USA 9-Dec-2020: Allego @AllegoSoftware sales learning & enablement solution, acquired Refract, UK-based sales engagement & multilingual conversation analytics. Refract brings to the merger capabilities in revenue intelligence—delivering AI-enhanced content & coaching recommendations from sales calls, demos & meetings—to improve sales outcomes & grow revenue. Refract refract.ai @refract_ai

3-Jun-2021, Enterprise sales enablement platform Gong.io (Vayo, ONDiGO) raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total & seems to have $180M USD in annual revenue as per 2021]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.

b2b_sales_enablement_saas_16-jul-2022

The first ones are not in order of revenue

Sales Enablement companies from or in the UK or the Republic of Ireland

b2b_sales_enablement_saas_16-jul-2022

Sales Enablement companies from the UK or the Republic of Ireland

Last edited 12-Sep-2022:

2Viz 2VizCon 2viz.io 2vizcon.com @2vizcon business productivity through AI-driven enterprise apps. Software for the development of platform independent enterprise apps in marketing, sales, communication, learning. Sales Enablement: Transform your sales strategy with impactful sales enablement applications to sell more. Marketing Enablement: Stage your brands, marketing messaging & content on a mobile platform. Combine fragmented technology stacks to create one integrated technology, one connected platform, one productive team. 2VizCon GmbH, Frankfurt, Hessen, Germany & Kingston, Greater London, UK

Act-On Software act-on.com @actonsoftware Adaptive Marketing Platform to get the right messages, to the right people, at the right time. Emphasizes the importance of not only providing a sales team with the right content & tools & aligning those assets with the buying cycle, but aligning the right tools with the right sales person. $70.5M in estimated revenue annually & competes with Hatchbuck, Percolate, & V Locators. (Percolate was acquired by Seismic 5-Nov-2019.) Portland, OR / Scottsdale, AZ, USA & Reading, UK & India

Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. With the Acquia Platform, organisations can realize personalised, contextual & real-time customer engagement for the right person, at the right time, on the right device. These experiences can be deployed & managed at scale, for 1 to 1000s of sites. Acquia Lift “Content Hub”: Aggregate, syndicate & discover content across a disparate network of sites & channels, no matter the content source. Empower your business team to find content, so that your IT resources have more time to focus on higher priority issues. Break down content silos with powerful discovery tools to quickly find relevant content from other sites, departments, or technologies. Separate the content source from the site architecture or the code that powers the experience, giving you agility to design a great digital experience for your customers.Screen Shot 2022-03-17 at 5.18.33 pm Approx. $200M in annual revenue. Boston, DC, Portland, & Reading, UK. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. Acquia was acquired by Vista Equity Partners. WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence.

AlphaSales alphasales.ai @MichalLipka Pre-Launch Startup. Digital notebook with personal assistance for sales professionals. Sales meetings can be overwhelming, especially if you’re involved in complex or scientific sales. We’re developing a digital notebook with personal assistance aimed towards sales & business development professionals to help you conduct more efficient & effective meetings. London, England

Bigtincan bigtincan.com @bigtincan (ASX:BTH) helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to engage with customers & prospects & encourages team-wide adoption. Enhance sales productivity at every customer interaction. Genie can answer questions, help a sales rep find the right content for an upcoming call or meeting & improve overall sales productivity. Genie can also help deliver training, so it’s a learning assistant. Nov-2017: Bigtincan, provider of mobile AI-powered sales enablement automation, acquired Contondo, provider of sales enablement automation tools for discovery & classification of available sales & service content enhancing measurement & improving ROI. Contondo’s data science team & core tech incorporated into the Bigtincan Hub Sales Enablement Automation Platform. Jun-2018, Bigtincan acquired learning vendor (micro learning / training & enablement platform) Zunos: Bigtincan will leverage Zunos’ expertise to shape its learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement & partner enablement to ensure dissemination of content & knowledge across partner teams & organizations. Sep-2018, Bigtincan acquired FatStax (creating end-to-end connections across CRM & sales enablement). Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo Inc for US$1.8m. Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com. Xinnovation, Inc “XINNxinn.com @GoXinn acquired on 30/09/19. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Oct-2020, Bigtincan Holdings Limited entered into a binding purchase for Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark. Bigtincan PitchBuilder allows to create dynamic presentations both online & offline, combining pages from different approved materials to create customized pitches. This technology is helping users to be better prepared whilst using their own experience & skills to craft the material they need to use when they need it. The Bigtincan Public API will allow customers to build their own integrations & content that connects to the Bigtincan core system. Gradcap provides an integration between Bigtincan content & Bigtincan Learning. ClearSlide clearslide.com acquired SlideRocket @SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. Dec-2017, ClearSlide joined Corel Corporation. Dec-2020, @bigtincan announced its wholly-owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc @corelsoftware where Bigtincan agreed to pay USD$16.25M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of USD$5.2M. Bigtincan completed a AUD$35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. This sale of ClearSlide might mean Corel has exited the Sales Enablement market. Jan-2021, Bigtincan Holdings Limited announced that its wholly-owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. 17-Jun-2021, Bigtincan acquired 100% of Switzerland-based tech company Vidinoti SA for roughly $770k in cash & shares. The Swiss acquisition specialises in augmented & virtual reality systems: Suite of tools to create, deploy & manage augmented reality content including V-Director, V-Player & the Vidinoti SDK. 23-Aug-2021, Bigtincan acquired Brainshark, Inc. (Sales Readiness solutions for training, coaching & onboarding: Solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, & readiness scorecards to help customers train, coach, & assess the buyer-readiness of customer-facing teams incl. frontline sellers, field marketing, & support.) 10-Dec-2021, Bigtincan announced it entered into a joint program with Scottish Enterprise, Scotland’s national economic development agency, to support ongoing development of Bigtincan products & new R&D activities leading to new products: Bigtincan to continue to invest in Scotland, building on its existing team supported by a £1.4m funding grant from Scottish Enterprise. £1.4m funding grant from Scotland’s national economic development agency will grow Bigtincan’s existing Glasgow site driving greater long-term investment into Bigtincan’s UK operations.

BlueVenn now Upland Software uplandsoftware.com 2-Mar-2021, Upland Software, Inc. announced it acquired BlueVenn, a cloud-based customer data platform (CDP). BlueVenn bluevenn.com @BlueVenn Learn more about your customers & deliver outstanding, omni-channel customer experiences with the BlueVenn customer data platform. Raleigh NC, US & Bristol, UK. Screen Shot 2021-03-25 at 8.56.04 pmWith BlueVenn, Upland customers can now securely unify their consumer data, unlocking the insights needed to create omnichannel digital engagement strategies to drive their business forward, all from a single vendor.

bridge weareyourbridge.com @Bridge_The_SEA SALES ENABLEMENT AGENCY. Bridge SEA Ltd. DIRECTOR: James Smee. City of London, London, England

Screen Shot 2021-04-01 at 6.45.00 pmBuyerDeck buyerdeck.com @BuyerDeck ensure reps are loaded with the latest content available. Sales enablement tools for marketing & sales teams. Brings all stakeholders & content together in one shared space providing a faster, easier & more pleasing experience for your buyer. Say goodbye to links & attachments in long email threads. See every Buyer engagement: Track everything down to the Screen Shot 2021-03-28 at 8.52.52 am amount of seconds spent on a single page. Figure out your next move based on your customers last. $10.3M in estimated revenue annually & competes with YesPath, Octiv, & PointDrive. London, England, UK; Riga; New York & SF, USA. March 2021: Rebranding to Shodeck shodeck.com Effortless discovery & delivery of the right content at the right time. Share Better. Sell Better. Give your prospects a personalised buying experience & track their engagement with advanced analytics whenever you send them content.

Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pmOn 3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent London, UK. Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.

changeBEAT changebeat.com UK (now Contact to ContRact Ltd.)

Crikle crikle.com @CrikleApp remote selling platform. Make more sales: Crikle’s game-changing remote selling solution combines all your essential sales tools into a single browser screen. Web-based sales solution that combines video calling with customised sales guidance and actionable information capture, to sell quickly. High-definition presenting. Branded video meetings. Sync with CRM. Recording with time stamping. Customisable sales checklists. Shared content library. Less admin, more selling: Get your hands on this priceless time hack so your team can spend more of their time selling (remotely). Are you paying attention? When you’re too busy scribbling notes or distracted whilst switching screens, you lose that crucial face-to-face connection with your prospect. Crikle ensures you stick to the golden rule of sales – focus on the customer. Crikle Ltd. London, UK

Cronycle cronycle.com @cronycle knowledge sharing workspace to foster learning & innovation in the enterprise & for the public. Grow knowledge, expertise & authority. Discover, curate, share & act on knowledge – all in one workspace. Discover & source content to grow knowledge. Monitor your industry vertical news. Engage your organization on learning. Inform audience with newsletters. Curate for content marketing & SMM: Save time when you source, collect, organize, & share marketing curated content for your website, newsletters & social media. Save to boards to organize, make sense of & enrich content. Summarize, tag, annotate & discuss content – alone or with your team. Advanced filtering & full text search. Cronycle Ltd. London, UK

Data Dwell datadwell.com @data_dwell sforce.co/2qzkZyh enables sales & marketing teams to close deals faster by using intelligent content matching & measuring content ROI. The best content, analytics & prospect tracking, native in Salesforce. Increase sales conversion by dynamically matching relevant content to any prospect attributes. Generate relevant conversations, track detailed content consumption & notify sales of interactions in order to focus sales efforts – all in Salesforce. City of London, London & Reykjavík, Gullbringusysla, Iceland

Screen Shot 2021-08-01 at 10.06.43 amDemodesk demodesk.com @demodesk customer meeting platform for sales & success teams / revenue teams. Provides real-time sales coaching, increase sales efficiency, & engage customers at scale. 100% online. Win more deals, faster: The Intelligent Customer Meeting Platform that helps you increase sales velocity & drive more revenue. Automates non-selling tasks & enables sellers in real-time. Drive revenue, cut down on ramp time, increase quota attainment, & boost sales productivity. Integrates with your CRM, calendar, & the rest of your sales stack to help you automate manual tasks & scale your process. Playbooks & Battlecards: Your real-time sales assistant. Automatically load the perfect playbook into every meeting – slides, web apps, talk tracks & battle cards on the spot. Automatically load the perfect slides, websites & speaker notes into every customer meeting. Handle objections in real-time: Easily navigate sales objections & answer critical questions with battle cards. Instantly have all the content & guidance you need available during every customer call. Personalize pitches without the effort: Automatically customize every pitch with dynamic tokens – personalize content & recall the right data into all your meetings. Ensure that everyone can quickly access the most up-to-date sales content. Always know your team has a unified sales narrative with team playbooks. The right content at the right time: Manage & sync your sales collateral with the tools you use to automate meeting prep & to start every meeting with all the right content. Demodesk GmbH, Munich, Germany. Demodesk Inc, San Francisco, CA, USA. London, UK

DigitalSalesRoom digitalsalesroom.com @DigitalSalesRom tool to help you achieve more wins from your sales proposals. Creates a space which is shared with your prospects & includes all the information they need to make the decision to buy from you. High levels of competition mean that the demands on sales leaders & enablement teams to make sales proposals stand out from the crowd are increasing. Digital Sales Room helps you easily achieve this – quality delivery of comprehensive & relevant content position your bid head & shoulders above the rest. angel.co/company/digital-sales-room Leeds, UK

1617113759797Docebo docebo.com @docebo E-Learning. Create, manage, deliver, & measure the impact of learning for external & internal audiences with Docebo’s AI-powered Learning Suite. Docebo’s multi-product learning suite helps enterprises around the world tackle any learning challenge. Create & manage content, deliver training, & understand the business impact of learning experiences. Tackle learning challenges & create a successful learning culture. Docebo Inc. Toronto, Ontario, Canada. Athens GA, USA. Biassono (MB), Italy. Docebo UK Limited, London, UK

doxIQ @doxiqteam document analytics startup acquired by Nitro in October-2015 (Nitro Software, Inc. gonitro.com @NitroHQ Nitro PDF: Create, Convert & Edit PDF Files. Nitro Productivity Suite, provides integrated PDF productivity, eSignature & business intelligence BI tools to customers through a horizontal, SaaS & desktop-based software suite. Nitro is headquartered in San Francisco & has offices in Dublin, London & Melbourne, VIC, Australia. FY19 total revenue of USD $35.7M). doxIQ: “Bring marketing documents to life & into the browser. PDFs are dead!” doxIQ provided actionable data while reducing friction in generating qualified leads. “While easy for anyone to use, we fully embrace the new generation of technically savvy growth hackers who need developer friendly API access to their data.” doxIQ aimed to be the document standard for a connected world. The technology converts MS Office & PDF documents into visually identical web assets that collect data on view activity & boost engagement with interactive content & simple sharing. Initially, they focused on helping B2B marketers improve ROI on their white papers, research reports & other marketing collateral. Palo Alto, California, US

e4enable e4enable.com @e4enable Competency based, sales coaching & enablement platform to ensure sales methodologies & best practices are embedded & repeatable to improve top line performance. Sales enablement platform to ensure sales methodologies & best practices are embedded & repeatable to improve top line performance. It brings together sales enablement, sales leaders & sellers to ensure the long term success of your sales transformation. United Kingdom

Ebsta ebsta.com @ebstahq empowers thousands of companies to drive customer engagement at scale. London, UK

FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. The data-driven solution gives businesses an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. North Sydney, NSW, Australia & Chiswick, London, UK

iPresent Ltd. iPresent.com @iPresentapp sales engagement platform. Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms. Run a tablet alongside a phone on one user license. Hampshire, UK & Sunnyvale, California. Acquired by Mediafly 5-Sep-2019

Kahoot! kahoot.com @GetKahoot helping unlock the magic of learning. Kahoot! for business: Enterprise: Create a learning culture that all employees want to be part of. Deliver engaging training & e-learning at scale. Make internal presentations & events engaging. Enable collaboration across your organization. Onboard your entire organization easily & securely. Deliver engaging training & e-learning at scale: Build a content library. Create game-based learning programs with colleagues in a shared team space. All team space members can search & reuse questions or kahoots made by others. Enable company-wide collaboration: Collaborate on content in a shared team space. Save time by reusing content – either entire kahoots or individual questions. Oslo / Austin / London

Screen Shot 2022-07-03 at 9.39.00 pmKluster kluster.com @kluster Beat target, every time. Helping revenue leaders drive revenue, manage opportunities & forecast accurately. Embed forecasting processes from sales reps up to leadership, & augment with multiple AI & analytical methods for crystal clarity. Prescribed Actions for Success: Receive insights with context. Take the right actions. Be predictable. Helps revenue functions to enable their teams to beat target, & report to investors & the board in a robust manner. Kluster Enterprises Limited, London, EC2A 4NE, England & Wales

Screen Shot 2022-06-03 at 9.49.54 amLative lative.io @Lative_io view & manage your sales organisation’s performance! Make better investment decisions, improve operating margins & design the right sales organisations for the future. Are my sales teams effective & efficient? Am I investing in the right areas? Do I have enough sales capacity to reach the targets? Am I setting targets that drive the right sales behaviours? What are my true ramp times for new hires? What impact did sales enablement activities have? We standardize & deliver the Growth Efficiency Metric (GEM Score) to help businesses grow efficiently. The Lative platform provides real-time insights enabling customers to make real-time decisions to manage growth efficiency, headcount effectiveness & capacity planning. Accurately predicting your future & provide insights & simulations to better manage your business & greatly reduce planning cycles. Lative Limited, Dublin, Ireland

Screen Shot 2021-04-12 at 11.26.32 amLearning Pool learningpool.com @LearningPool e-learning: online learning platforms, creative content & analytics. Solutions include traditional Learning Management Systems (LMS), next-generation Learning Experience Platforms (LXP), Learning Record Store (LRS), agile learning content development tools, off-the-shelf e-learning modules & bespoke content development. Learning Pool Ltd, Derry, UK. Competes with Totara Learning @totaralearning

Miller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK

Omni-Share omni-share.com @OmniShare_news Cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. Omni-Share is a brand of Clarity International, London, UK

Perperitus Sales solution perperitus.com (UK)

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation.

Screen Shot 2021-04-10 at 6.37.06 pmPocketMEDIA pocketmedia.io @pocketmedia_app sales enablement tool that helps manufacturers distribute documents to their field-service & sales teams. A SIMPLER WAY TO DISTRIBUTE DOCUMENTS. Helps you distribute brochures, fact-sheets & product manuals to field-service & sales teams with ease. Always up to date: Out-of-date content leads to compliance or pricing mistakes. With automatic distribution, you can ensure everyone has the latest content at all times. Protect sensitive documents: Sensitive documents need to remain inside your business. With PocketMEDIA, you can be selective about what can be shared with customers or external parties. Designed for manufacturers: Helps global manufacturers distribute content more easily. The iPad app requires minimal Screen Shot 2021-04-10 at 6.56.45 pmtraining, & doesn’t try to change how you work. Pocketworks Mobile Ltd, Leeds, UK PocketWorks Mobile Ltd, UK pocketworks.co.uk @thepocketworks Enterprise iPad & smartphones solutions in Leeds, UK

Screen Shot 2022-03-14 at 4.25.32 pmPOPcomms popcomms.com @popcomms Bristol-based creative technology business developing interactive sales enablement experiences for global B2B brands in Healthcare, Advanced Manufacturing, & Technology. Bristol, UK

1607532079533Refract refract.ai @refract_ai Shine a light to reveal what aligns with success in your business. Profile coachable insight on every rep on every call, to improve performance & revenue. Turn sales starters into stars, faster. AI insights from every conversation: What do your top performers do in sales conversations that makes them successful? Every company is different, each conversation unique. AI determines what creates successful outcomes for you & delivers personalized coachable insight for every rep. Reduce ramp time for new hires with improved coaching & personalized feedback. Refract empowers reps to learn from their peers, explore a best practice playbook and track their progress, all in one place. Integrates with an ever growing range of CRMs, call dialers, call recording systems, and video conferencing platforms. No need to jump between tabs & services, harness the power of Refract within the products your reps rely on, with one click integrations. North East, England. NEEDHAM, Mass. 9-Dec-2020: Allego @AllegoSoftware sales learning & enablement solution, acquired Refract, UK-based sales engagement & multilingual conversation analytics. Refract brings to the merger capabilities in revenue intelligence—delivering AI-enhanced content & coaching recommendations from sales calls, demos & meetings—to improve sales outcomes & grow revenue.

70-x-280-colorRevenue Coach revenuecoach.ai @RevenueCoach_ai Making sales coaching accessible for everyone. Our personalised coaching assistant empowers your team to close deals quicker & grow revenue faster. Hubspot CRM application. Revenue Coach is a product offered by The Uplift Partnership Limited (‘Uplift’), which is a performance coaching business, registered in the UK

SalesBook salesbook-app.com @salesbook_app sales tool for mobile sales people to reach the customer, analyze needs, & present products. Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Salesbook Sp. z o.o., Rzeszów, Poland / Warsaw, Poland / Austin TX / London, England, United Kingdom

Screen Shot 2022-03-16 at 8.56.51 pmScreenCloud screencloud.com @screencloud we make it easier to put meaningful content on any screen, in any location. Your screens can do more. Unlock their potential! Software platform to drive engagement, productivity & sales with digital signage. Workplace Employee Screens: The content management system Comms Pros need to drive employee engagement & productivity. Commercial Customer Screens: Screens for modern comms that drive sales & engage happy, repeat customers. Unlocking your screen potential is more important now than ever, when hundreds of communication channels are competing for your audiences’ attention. Screens surface relevant, repeated, & real-time information. Secure & simple content management: Aggregate existing content, or create your own. Plus, you’ll have peace of mind from enterprise-grade security, audit logging & user controls like SSO & custom permissions. ScreenCloud Limited / ScreenCloud Inc. London, UK. New York, USA

Shark Finesse Ltd. sharkfinesse.com @SharkFinesse sales engagement platform to support your customer’s entire value journey to help you sell more & differentiate from the competition. From demand generation to sales, all the way through to customer success. Shark software enables your team to create customer specific, ROI-based business cases & generates Word, PowerPoint & Excel outputs. Basingstoke, UK

Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every sales person. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Signavio Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne, VIC, Australia & Signavio UK Ltd., London, UK & elsewhere & Berlin, Germany

Seismic seismic.com @seismicsoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Can sit inside the salesforce.com CRM or others. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. (May 8, 2018, it was announced that Seismic acquires SAVO Group, which had acquired KnowledgeTree Jun 12, 2017) Seismic’s EMEA office is in London, UK

Solutions for Sales solutionsforsales.com Sales enablement consultancy

StiloTouch stilotouch.com @StiloTouch Showcase business expertise & drive sales through amazing interactive digital sales enablement tools for manufacturing, technology, science, MedTech. Take your sales & marketing presentations to a new level. Showcase your expertise & increase conversions with StiloTouch – the interactive sales tool built for our times. Engage. Interact. Amaze. Drive sales. Stilo Limited. Marketing agency in Kinnersley, England / Kinnersley, Worcester WR8 9JR, United Kingdom

UfvRphdU_400x400touch touchapp.co TouchApp @Touch_ISE super fast completion of all your sales workflows. Blaze through sales tasks. Think Superhuman, but for the CRM. Currently integrated with Pipedrive. Touch, sits over Pipedrive or other CRMs to make the experience lightning-fast & fully keyboard-driven. The private beta is currently free. London, UK. Website offline as of 17-May-2022

Screen Shot 2022-03-29 at 6.19.22 pmVRtuoso formerly vrtuoso.io @VRtuosoGlobal now aruvr.com & @ARuVRGlobal turnkey XR learning solution for Enterprise training. Trusted by 1m+ users worldwide. Say “Yes” to ARuVR. PowerPoint + Webex for VR & much more!” Making VR-based enterprise learning & marketing a reality for all. Immerse. Experience. Enjoy. Creating VR content-based presentations, training & any immersive experiences has never been easier. Presenters can rapidly create slides with 360° & 2D content, like video, images, text, shapes & polls. PowerPoint for VR & much more! TOGETHER WITH OUR ECOSYSTEM PARTNERS & RESELLERS WE MARKET & SUPPORT WORLDWIDE VR / AR ENTERPRISE’S ROLLOUTS AT SCALE. Enterprise product to create VR presentations in-house. VR live content creation, real-time guided content consumption & live VR streaming platform over 5G network for enterprise rollouts at scale. Available as either Cloud or private On-Premise SaaS – enables any in-house team to quickly & easily create & deliver real-time, guided, on- & off-line, immersive VR business presentations & interactive training experiences. During any meeting or training session with VRtuoso you can also interact, moderate & control what the audience views on either their VR headsets or personal devices in real-time. Capture & create your own VR content & use rich content libraries. 500k+ stock VR images & videos & 5k+ stock 2D vector icons & shapes that can build or enhance your virtual experiences. Designed for people who aren’t VR experts, with near zero learning curve: VR learning product for enterprise rollouts at scale. London, England, United Kingdom VRTUOSO LIMITED Company number 11512819 – USA – ITALY. In 2022 they rebranded to ARuVR (Are you VR?) aruvr.com & @ARuVRGlobal XR Enterprise Training Platform. ARuVR Ltd.

White Springs white-springs.com @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the every-day existence of sales teams. Technology experts delivering innovative, multi-platform, sales training strategy & solutions. $6.3M in estimated revenue annually. Banbury, Oxfordshire & a London office, UK & office in San Diego, CA, USA. WHITE SPRING COMPANY LIMITED

Screen Shot 2022-03-17 at 5.18.33 pmWIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. Bring content together: Create a searchable, shareable library of your photos, videos, documents, podcasts, & product information. Send it anywhere: Distribute content to any person/system to support sales, marketing, & e-commerce. Accelerate your workflows: Use automation to guide content through creation, review, approval & distribution. Widen Enterprises, Inc. Madison, WI, US; London, UK. Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences.  technologies. Boston, DC, Portland, & Reading, UK. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. Acquia was acquired by Vista Equity Partners.

Screen Shot 2022-03-10 at 4.22.24 pmWorkbounce workbounce.com sales teams, meet your co-pilot! Looking for information, chasing prospects, & doing admin work is slowing your deals down. Try a better way. Close those browser tabs! We integrate with your most used platforms (Salesforce coming soon). Every team struggles with knowledge silos! Knowledge shouldn’t have to be hard-won & reps shouldn’t have to lose business to get better. Content & answers could be anywhere… Loom, Gong, Marketo, DocuSign, Dropbox, GDrive, Slack—answers live everywhere, incl. inside people’s heads. So much valuable information is available but hidden—unless you know exactly what to look for & where to find it, or exactly who to ask. To solve this, you bring in a content management system as a single source of truth which inevitably becomes an outdated silo & creates a maintenance burden. Workbounce is designed to be an insightful co-pilot for all customer-facing teams. We connect the siloed tools you use every day—like Google Drive, Notion, & Slack—with a layer of intelligent search & analytics. Spend less time digging through multiple platforms looking for answers, & more time building deal-winning relationships with your customers. Workbounce Ltd, Covent Garden, London, UK

Zidivo Zidivo.com @Zidivo Streaming Platform. Enables organisations of all sizes to deliver video live & on-demand. Everything you need to stream video content live and on-demand to all devices anywhere in the world. Professional Video Streaming & Hosting. Sheffield / Worcester, UK

The most recent acquisitions of market players in Sales Enablement

Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

The most recent acquisitions on my overview with 725 line items (export available) for market players in Sales Enablement and related industries were:

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc

ClearSlide clearslide.com acquired SlideRocket @SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. On 12-Dec-2017, ClearSlide joined Corel Corporation. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc @corelsoftware where Bigtincan agreed to pay USD$16.25M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of USD$5.2M. Bigtincan completed a AUD$35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. Shares in Bigtincan (ASX:BTH) are trading 2.24% lower at AUD$1.09. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.

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Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the⁦ @attivio ⁩search engine ⁦@servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).

Grapevine6 grapevine6.com @Grapevine_6 Toronto, ON, Canada. 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 different languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.

SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA

AutoKlose autoklose.com @autoklose Sales Engagement, Email Tracking, Outbound sales automation platform. Features automated lead gen, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, Oct. 20, 2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation. 17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. “Find + nurture relationships, generate + accelerate pipeline, & build revenue growth.” Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: SAN FRANCISCO, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co @Affinity. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.

triblio triblio.com @triblio Account-based marketing software that helps generate demand & engagement from the targeted accounts. ABM is at its strongest when marketing & sales teams are in step. In developing features, we talk to both sales & marketing teams to see what they would find most helpful. Washington, DC, USA. Boston, Mass. 23-Jun-2020 – IDG Communications has agreed to acquire Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms.

thedocyard thedocyard.co @thedocyard_co deal management platform in a single integrated solution that empowers teams, drives productivity & manages risk. July 2020, thedocyard acquired 100% of LockBox Technologies Pty Ltd lockboxtech.com.au Publicly listed transaction management company, thedocyard, is to buy out virtual data room (VDR) business Ansarada. Listed on the ASX as ASX:AND 9-Dec-2020.

sales_enablement_b2b_saas_market_2023

Sales and marketing technology market landscape maps martech

The crowdsourced ‘Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?’ was published by Scott Brinker, on 22-Apr-2020.

Here is the map for 2022.

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See chiefmartec.com and martech5000.com

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Besides seeing the growth from approx. 7k to approx. 8k and then 9.9k MarTech players, the interesting question will obviously be the impact of COVID-19.

According to Google Trends the search volume/traffic for Sales Enablement has increased a lot.

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My own blog (this blog) took a bit of a hit in terms of traffic, but recovered by July 2020.

Just like martech5000.com my own market overview (for Sales Enablement) is also powered by Airtable now. See it here (with 736 line items):

I keep the following lists on this blog constantly updated:

Below more market maps I found interesting.

https://pinver.medium.com/mapping-the-future-of-work-startup-investor-ecosystem-2db5049f2c86

An epic landscape of 2,427 European martech solutions

NZ

tenbound.com/market-map/

@Tenbound tenbound.com/directory/

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b2b and b2c Sales Enablement software company updates you might have missed

Screen Shot 2022-06-13 at 9.00.25 am
Google Trends – trends.google.com

google_trends

Announced 5-Mar-2020:

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

InsideSales.com temporary corporate rebrand to XANT

Along with the rebrand, XANT tried expanding its recently introduced Revenue Acceleration Cloud beyond sales to also enable marketing & account management teams to optimize their day. Xant used to sell a sales engagement platform, its Playbooks Chrome extension (which offers salespeople smart suggestions wherever they may be working, be it their customer relationship management [CRM] platform), and…

Announced 27-Feb-2020:

…also a new mobile sales enablement solution, Playbooks Mobile (a “complete sales enablement solution available on mobile devices. It leverages & provides the full functionality of the Playbooks solution to sales executives”).

XANT, Inc. XANT.ai @XANT_AI Playbooks Mobile by XANT (previously & once again known as insidesales.com) announced rebranding 4-Nov-2019: PLAYBOOKS: The Intelligent Sales Engagement solution that improves the productivity, visibility & effectiveness of teams in a way CRM & AI alone cannot. Complete sales enablement solution available on mobile devices. Guides reps to focus on the accounts, people & opportunities that will actually generate revenue. Playbooks does this by prioritizing a reps daily tasks & enables AI driven engagement. Modern engagement powered by Buyer Intelligence. PROVO, UTAH, USA

Screen Shot 2022-01-02 at 8.35.18 pm5-Oct-2021: Aurea Software Revives InsideSales Brand, Retires XANT. Aurea acquired XANT summer 2021 & will make InsideSales a pillar in its commerce solutions portfolio. The name change to XANT took place in November 2019. “InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton in a statement. “Over the course of 15 years—from 2004 to 2019—it became one of the most recognizable brands in the industry. We’re excited to honor that track record of success, innovation, and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”

2-Aug-2021Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products. They added sales engagement tool XANT, which recently changed its name from Inside Sales & will now change it back. Familiar brands on the shelf at Aurea include InsideSales.com, Jive, Infer, FirstRain, Artemis, Interleaf, & CloudFix.

Announced 28-Feb-2020:

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. “Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device.” Sydney, NSW, Australia

box box.com @box online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration.

The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day.

Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Another rebranding:

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with one of the best CRMs for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA.  10-Mar-2021Dropbox announced it plans to acquire DocSend for $165 millionDocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Olono olono.ai (previous name nexd.io @nexd_ai) @OlonoAI sales orchestration. Intelligent next best actions that improve win rates & quota attainment. Real-time guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, USA. Oct. 3, 2019InsightSquared insightsquared.com @insightsquared, provider of revenue intelligence solutions, acquired Olono. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Drift drift.com @Drift Drift.com, Inc. (Connect your sales teams with your future customers now. Provides a buying experience for potential customers, generate more qualified leads, & accelerate the sales cycle. Conversation-driven marketing & sales platform. With its evolving set of tools & playbooks, Drift unlocks the insights buried in conversations to accelerate business success.) acquired Giant Otter Technologies, 3-Sep-2019. Giant Otter offered a way to create conversational AI directly from existing call recordings or chat transcripts. Massachusetts, USA

involve.me involve.me stereosense GmbH (also known as brandquiz) @involvemeapp Make “no code” interactive content in minutes. Set up funnels with 2 minute landing pages, surveys & accept payments online. User engagement platform that helps businesses create personalized customer interactions. Engage Your Users With Interactive Content: Create personalized interactions at every step of the customer journey. Acquire & keep customers involved. involve.me is reimagining customer experience by allowing e-commerce shops & digital marketers to easily create personalized interactions at every step of the customer journey, so they can better acquire & keep customers involved. Vienna, Wien, Austria

Triptych Software triptych.com @GetTriptych Triptych is sales content management & channel marketing enablement all in one! Triptych is sales empowerment. We give distributed marketing & channel selling teams omni-channel sales support that includes everything from print to digital to 3D. Give your reps and channel partners a single platform to customize, order, & provide feedback on sales materials. At the same time give marketing the analytical data it needs to produce effective sales materials & cut waste. Minneapolis, Minnesota, United States. Owned by or started by the same leader as The Marek Group? See @marekgroup on my list of all Sales Enablement vendors globally or see @tamimarek

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. Sep 10, 2019, Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. September 25, 2019, Temenos (SIX: TEMN), GENEVA Switzerland banking software company, announced that the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

sales_enablement_b2b_saas_market_2023

More movement and acquisitions in the B2B Sales Enablement SaaS market

More movement and acquisitions in the B2B Sales Enablement SaaS Tools / MarTech markets! [Edits 29-Jul-2022]

Screen Shot 2022-06-27 at 7.57.18 pm

I’m tracking the number of LinkedIn users with Sales Enablement in their job title:

linkedin

I’ve updated my complete market overview airtable with 730 line items:

b2b_sales_enablement_saas_16-jul-2022

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

XANT, Inc. XANT.ai @XANT_AI Playbooks Mobile by XANT (previously & once again known as insidesales.com) announced rebranding 4-Nov-2019: PLAYBOOKS: The Intelligent Sales Engagement solution that improves the productivity, visibility and effectiveness of teams in a way CRM & AI alone cannot. Complete sales enablement solution available on mobile devices. Guides reps to focus on the accounts, people & opportunities that will actually generate revenue. Playbooks does this by prioritizing a reps daily tasks & enables AI driven engagement. Modern engagement powered by Buyer Intelligence. PROVO, UTAH, USA

Screen Shot 2022-01-02 at 8.35.18 pm5-Oct-2021: Aurea Software Revives InsideSales Brand, Retires XANT. Aurea acquired XANT summer 2021 & will make InsideSales a pillar in its commerce solutions portfolio. The name change to XANT took place in November 2019. “InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton in a statement. “Over the course of 15 years—from 2004 to 2019—it became one of the most recognizable brands in the industry. We’re excited to honor that track record of success, innovation, and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”

2-Aug-2021Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products. They added sales engagement tool XANT, which recently changed its name from Inside Sales & will now change it back. Other familiar brands on the shelf at Aurea include Jive, Infer, FirstRain, Artemis, Interleaf, & CloudFix.

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. September 25, 2019, Temenos (SIX: TEMN), GENEVA Switzerland banking software company, announced that the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

Olono olono.ai (previous name nexd.io @nexd_ai) @OlonoAI sales orchestration. Intelligent next best actions that improve win rates & quota attainment. Real-time guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, USA. Oct. 3, 2019InsightSquared insightsquared.com @insightsquared, provider of revenue intelligence solutions, acquired Olono. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

    • Instructure, Inc. @instructure – also known as Bridge @GetBridge – was bought out by Thoma Bravo for $2Bn on 4-Dec-2019. This deal was done in cash.
    • Uberflip has acquired SnapApp @Snap_app on 3-Dec-2019. SnapApp (We empower marketers to create interactive experiences that activate buyers, accelerates leads through the funnel, & unleashes growth. Boston, Massachusetts, United States) SnapApp has joined the Uberflip family to help marketers create better content experiences, accelerate pipeline, & gather audience intelligence that can drive business ROI.
    • Impartner impartner.com @ImpartnerPRM Impartner PRM formerly known as TreeHouse Interactive (acquired in 2015 by Kennet Partners) SaaS-based Partner Relationship Management & Marketing Automation Platform (MAP) solutions, will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider TIE Kinetix @TIEKinetix. The acquisition includes TIE Kinetix’s suite of Brand Control & Demand Generation technologies. Impartner will provide a channel management platform to help companies accelerate the performance of their channel. The sale is expected to close in Q2 2020.
    • Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content.  Trapit was acquired by ScribbleLive in May 2017. Then Rock Content acquired ScribbleLive on Dec 10, 2019. [ScribbleLive: content cloud provider that helps companies manage the lifecycle of their content] Rock Content: Based in Belo Horizonte, Minas Gerais, Brazil

2022, my blog turned 13 years old (see the archive going all the way back to February 2009), but I’m proud to say that there are no broken/dead links at the moment [despite one false positive]:

Besides helping with SEO, screening for broken URL links also serves as my alert for defunct sales enablement companies for my market death watch / death pool and helped me hear about the acquisition mentioned above.

The Sales Enablement industry is more than 20 years old

Pam Didner’s book Effective Sales Enablement

Pam Didner’s book Effective Sales Enablement. Honoured to be mentioned. The book will be launched in the UK on 10/3 and in the US on 10/23: https://amzn.to/2uf6scr
Pam Didner’s book Effective Sales Enablement  https://amzn.to/2uf6scr

Depending on how you count, the Sales Enablement industry is turning more than 20 years old!

I’m proud to be quoted in Pam Didner’s excellent book

‘Effective Sales Enablement’

As you can see above, we were trying to find out how old the term Sales Enablement or the Sales Enablement industry is.

We used Google and Google Trends.

However, Google Trends only allows you to go back to 2004:

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I found out that there is a second book that is quoting my blog and specifically my research on how many people on LinkedIn have Sales Enablement in their job title; which was 10,540 globally on 5-Feb-2020.

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That second book happens to be in Japanese! amazon.co.jp/dp/4761274581/

That book is actually making a great point.

Using Google Translate on an excerpt I was able to read that the author looked at when the domain salesenablement . com was first registered: 1998!

That’s in line with when the first Sales Enablement companies were started:

Depending on when you consider two companies to constitute the start of an industry, the Sales Enablement industry recently turned 20 years old!

It might also reach more than $10Bn USD in annual revenue by 2023:

b2b_sales_enablement_saas_16-jul-2022

This blog of mine has been tracking or writing the “History of the Sales Enablement market” since 2009 (See the archive and the search on this blog) and my lists have 740 line items of active, acquired and shut down businesses or rebranded product names.

The company I moved from ‘active’ to ‘out of business’ the most recently was:

Chemistry usechemistry.com @usechemistry enterprise web & tablet technology built to align Sales & Marketing through 3 of the most critical components: Digital asset management, integrated data collection, & customized sales tools. Used to compete with SETVI, SKURA, & Distribion. Kansas City, MO, USA (Website offline since 5-Feb-2020 but last LinkedIn post already 11 months old.)

It will be interesting to watch, if the popularity of the term Sales Enablement reaches the popularity of the much broader term MarTech (in the USA – just like it does globally) or if another term takes over. So far, Sales Engagement does not seem to take off.

Yet another market overview graphic – martechseries.com publishes Sales Enablement primer

Having identified far over 186 Sales Enablement SaaS vendors here on my blog and tracking 715 line items for the entire market in an airtable (which you can search or export), I really thought I was aware of most vendors.

However, Sudipto Ghosh at martechseries.com posted the following graphic on Jan 24, 2020 and I have to admit: Quite a lot of logos I’m not familiar with.

I have started to add the vendors from this graphic to my lists.

Just as one of the Canadian vendors fell off my list for Canada (nudge.ai) and moved to my list of shut down businesses, I’m adding a new one also from Canada: Content Camel contentcamel.io

b2b_sales_enablement_saas_market_12_JAN_2022

In other news: The number of LinkedIn users with Sales Enablement in their current job title:

linkedin

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