Growth and market size of the Sales Enablement part of the MarTech and SalesTech markets

I track the number of LinkedIn users with Sales Enablement in their current job title on LinkedIn.

17-Jun-2022, LinkedIn had 15k users like that globally. Of course, that includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s 5x since 2015, when I started tracking it. [My blog turned 13 years old in 2022.]

Screen Shot 2022-06-13 at 9.00.25 am

Thank you to Mike Kunkle @Mike_Kunkle for mentioning this work of mine in his book:

1655165579493

sales_enablement_b2b_saas_market_2023

The most recent additions to my complete database on airtable are:

Screen Shot 2022-06-22 at 1.45.41 pmCoSell cosell.io @CoSell_io Sell More, Together. Sell more with your investors, advisors, & execs. Unlock revenue through your exclusive network purpose-built for referrals & relationship-selling. Leverage your investors, advisors, customers, & internal execs to break into your key accounts. For any startup, demand generation is the oxygen that they breathe. With infinite choices, today’s customers have become numb to traditional mass marketing & cold outreach. The last great opportunity to provide this needed oxygen is to empower revenue teams to build networks for relationship-selling. CoSell, Inc. Austin, Texas

Screen Shot 2022-06-20 at 2.25.13 pmValuecase valuecase.de @valuecase End-to-end customer engagement for B2B sales teams. “A Selling Experience Buyers Love”: Become the most buyer-centric sales team by working alongside your B2B prospects in a single personalised space. Align on key milestones & set joint goals to close the deal. Handover to customer success seamlessly. The relationship between sellers & buyers changed dramatically. We aim to redefine B2B purchasing, just as Salesforce & HubSpot have transformed the market over the last 20 years. We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates & build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship. Hamburg, Germany. Valucase GmbH

I’ve also added Valuecase to my list of companies from Europe (European Sales Enablement software) and to my list for German companies.

On my other list of tools that brands in this market use globally I have added:

Screen Shot 2022-06-21 at 11.08.16 am

Socxo socxo.com / socx.ly @socxo Create a successful Brand Ambassador Program. Employee Advocacy, Brand Advocacy, Mobile Application… In an age when the digital ecosystem is overcrowded, making organic growth difficult, social media brand ambassador programs could be the answer to get people talking. Build a winning social media brand ambassador program! USA

Predicting Sales Enablement part of b2b MarTech market to reach $10bn in 2023

Given the current market environment, the winners in the Sales Enablement market & private equity can be expected to continue to acquire smaller and stagnating players.

For 2023, I’m predicting the Sales Enablement market (counting some alternatives and indirect competitors) to reach $10bn USD in annual revenue:

Screen Shot 2022-06-20 at 1.30.29 pm

Also see my database of almost 725 line items and download my market overview graph to zoom in:

Companies I recently added on this blog & my airtable database:

Screen Shot 2022-06-08 at 8.25.40 pmSetSail setsail.co @SetSailCo Get complete & actionable sales signals from across all your systems — automatically & in real-time. AI-powered platform that combines data & behavioral science to drive more revenue per sales rep. Uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps, providing micro-rewards for following the best path of action & building good selling habits. SetSail Technologies, Inc. San Mateo, California, United States

Screen Shot 2022-06-03 at 8.20.56 pmFrnd frnd.ai @frnd_ai Intelligent Sales Enablement Platform: A smart email plugin for salespeople to share contextual content with buyers in one click & close deals faster. Equip your sales team with the most relevant content always! When your sales team gets into a conversation with the buyer via email or Linkedin, show them contextual content via a smart browser plugin to share & close that deal faster. Founded Date: 21-Mar-2022. Frnd Inc., San Francisco, California, USA

Screen Shot 2022-06-03 at 9.49.54 amLative lative.io @Lative_io view & manage your sales organisation’s performance! Make better investment decisions, improve operating margins & design the right sales organisations for the future. Are my sales teams effective & efficient? Am I investing in the right areas? Do I have enough sales capacity to reach the targets? Am I setting targets that drive the right sales behaviours? What are my true ramp times for new hires? What impact did sales enablement activities have? We standardize & deliver the Growth Efficiency Metric (GEM Score) to help businesses grow efficiently. The Lative platform provides real-time insights enabling customers to make real-time decisions to manage growth efficiency, headcount effectiveness & capacity planning. Accurately predicting your future & provide insights & simulations to better manage your business & greatly reduce planning cycles. Lative Limited, Dublin, Ireland

Screen Shot 2022-02-24 at 5.48.26 pmSizle sizle.io @sizle_io all-in-one document collaboration & analysis toolkit used in 150+ countries. No matter what you’re sharing, ensure the right files are sent to the right people at the right time. “Seeing how much time prospects spend on each slide of a presentation a helps us optimize all of our sales & marketing collateral.” “[…] find the concept of using a presentation together with a lead capture workflow genius, I use Sizle when I need to send a document to a new prospect.” Sizle Pty Ltd., Melbourne, Australia

Screen Shot 2022-06-03 at 4.37.46 pmspeakeasy speakeasy.to basically Slack but not owned by Salesforce. Combining the best features of incumbent communication apps like Zoom, Microsoft Teams, & Slack, Speakeasy is a next-generation platform that prioritises user experience & reduces friction to help you get more done with less effort. Email Signatures: Generate a clean & professional email signature without any effort, it does the work for you. Speakeasy’s database is encrypted both at rest & at work & all data is transmitted securely using industry-standard encryption. We hold the encryption keys to be able to send & display your messages & other data, but we’ve strong & strict access protocols, policies, & auditing in place to prevent misuse. The platform is not end-to-end encrypted, but it is as protected as it possibly can be. Perth, WA, Australia

Screen Shot 2022-06-03 at 3.01.38 pmPerformio performio.co @PerformioICM built by sales comp experts for sales comp professionals. Make communicating sales comp simple: Sales reps have their own platform to see what they’re getting paid & why. Provide your team with accurate commission reports, real-time leaderboards, & detailed transaction information – at their desk or on mobile devices. Ensure your reps focus on selling, not on commission disputes. Automate your sales commission calculations. Communicate sales comp in an instant. Gain actionable insights from having all your sales compensation data in one place. Complex commissions made easy: Enterprise-grade incentive compensation management software that gets you up & running in weeks. Adapts to your needs with data transformation capabilities, & a complete library of no-code pre-built comp plan components. Spend less time paying & more time driving performance. We believe the commissions process should be seamless to spend your time designing plans that help you enter new markets, launch new products, & adapt to change. Easily calculate sales commissions: Stop working in spreadsheets. Eliminate the hassle of sales commission calculations. Say goodbye to payment errors & the time, effort, & cost it takes to correct them. Enterprise-grade features incl. crediting rules, pre-built plan components, & automated workflows. Automate your calculations to focus on more important work. PerformanceCentre International Pty Ltd ABN 45783065114 Melbourne, VIC, Australia & Orange County, California, United States

Screen Shot 2022-06-03 at 8.56.44 pmDatabook trydatabook.com @trydatabook enterprise customer intelligence platform built to increase GTM productivity at scale. Helps sales leaders empower teams for maximum performance, productivity, & pipeline. Automated sales presentations: Personalized deliverables, fast & easy. Databook’s automated sales modules help you create custom, data-driven content in record time. Databook’s solutions for a variety of automated sales deliverables are time-savers that kick productivity into overdrive. One-click downloads, customized for everything from first calls to executive briefings, ensure consistent points of view are shared with influential buyers. At the same time, higher sales productivity means more Account Execs meet quota & pipeline remains consistent. Sales teams at Salesforce, Microsoft, Databricks, & many other of the biggest, fastest-growing software companies in the world leverage Databook to sell their largest deals & consistently beat quotas. Sales reps transform into strategic sellers, identifying lucrative opportunities & driving pipeline at the executive-buyer level. Databook is a Series B, hyper-growth startup, backed by the most successful SaaS investors, such as Bessemer, & has recently raised a $50m round to fuel accelerated expansion. Headquartered in Mountain View, CA with a distributed team across the globe. Databook Labs, Inc., Palo Alto, CA, USA. 16-Feb-2022, Databook valuation hits $550M for its sales prospect intelligence software. Databook competitors include Brew, Crayon, & Klue.

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Latest graph for the Sales Enablement & Sales Engagement part of the MarTech SalesTech landscape

Please see further below for mergers & acquisitions, pivots and rebrandings you might have missed.

After several clean-ups and deadlink check-ups of my complete database of the Sales Enablement and Sales Engagement part of the MarTech / SalesTech B2B SaaS landscape (export/download here), I have published the latest graph with my findings as of 4-Jun-2022.

Submit edits via this Quest.


Screen Shot 2022-05-25 at 9.15.28 amZoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. 12-May-2022, Zoom to Acquire Solvvy & Advance the Next Frontier of Customer Service. Launched Zoom Contact Center with the goal of redefining the contact center category with a unique combination of unified communications & customer experience. Solvvy will help achieve that goal. Solvvy is conversational AI for customer support. The chatbot & automations reduce tickets, boost agent productivity, & delight customers. Zoom Video Communications, Inc., USA


Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Screen Shot 2022-05-22 at 9.45.49 pm

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. 14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.


Screen Shot 2022-05-20 at 9.33.35 amVelocify velocify.com also known as Leads360. Ellie Mae is now ICE Mortgage Technology which acquired Velocify, Inc. for $128M USD on 31-Aug-2017. velocify.com designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, USA. Ellie Mae acquired Velocify, Inc. for $128,000,000 Renamed now: 31-Aug-2017, ICE Mortgage Technology acquired Velocify, Inc. for $128M USD


Kuvana kuvana.com @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages & CRM. Key prospect interaction is captured, & followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails & see the stats as they roll in. Atlanta, GA. Swiftpage swiftpage.com @Swiftpage has one purpose — to fuel small business growth. Swiftpage had $7.5M in estimated revenue annually & competes with HubSpot, Apto, & Keap. Denver, Colorado, USA. Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage swiftpage.com @Swiftpage now act.com @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow at @ActCRM Scottsdale, AZ, USA


Screen Shot 2022-05-18 at 4.32.29 pmOrtto ortto.com @OrttoHQ former Autopilot autopilothq.com autopilotapp.com @autopilotapp visual marketing software for automating customer journeys. Make more money with marketing automation designed for the entire customer journey. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. AutopilotHQ Inc., Sydney, NSW, Australia. 30-Mar-2022, Autopilot rebrands as Ortto. The Australian SaaS success story, Autopilot, has unveiled a new name & logo as part of a major rebrand: ortto.com


Vista Equity Partners @Vista_Equity


Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.


Also see my database of almost 725 line items

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Scott Brinker’s 2022 MarTech marketing technology landscape

Screen Shot 2022-05-06 at 4.32.59 pm

3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).


The number of solutions is now 9,932 — up 24% from 2020″.

Screen Shot 2022-05-06 at 4.29.32 pm

He also “launched a new interactive site at martechmap.com, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

sales_enablement_b2b_saas_market_2023

The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of June 2022:

Screen Shot 2022-06-13 at 9.00.25 am

Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market

Screen Shot 2022-04-06 at 10.20.50 am

4-Feb-2019, Joe Panettieri @joepanettieri wrote the following about the MSP (managed services provider) Software Market, but the same could be said about the Sales Enablement / Sales Engagement market:

Private Equity Is (Still) Eating the MSP (managed services provider) Software Market

Private equity firms like Insight Venture Partners, Thoma Bravo & Vista Equity Partners are reshaping the MSP (managed services provider) software market. And they’re not done.

Private equity firms have acquired many (though not all) of the large MSP software providers in the SMB market. But the M&A game isn’t over. Indeed, the stakes may be about to go even higher. […] The big private equity players in the sector — particularly Insight Venture PartnersThoma Bravo and Vista Equity Partners, among others — are plotting their next moves.


sales_enablement_b2b_saas_market_24_may_2022

 


12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD


1-Sep-2021, Drift acquired by Vista Equity Partners


22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.


4-Sep-2018, Khoros was acquired by Vista Equity Partners


4-Sep-2018, Lithium Technologies, LLC / Lithium Technologies acquired by Khoros


29-Aug-2017, Jive Software acquired by Lithium Technologies


12-Jun-2017, Jive Software acquired by Aurea Software for $462M USD


30-Jun-2015, Aurea Software acquired by Aurea Software


5-Oct-2021, Nintex acquired by TPG


19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company. The terms were not disclosed.


Screen Shot 2022-05-31 at 3.22.37 pm

Vista Equity Partners @Vista_Equity


NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd.


Accel-KKR INVESTMENT FIRM

technology-focused private equity firm specialized in growth & middle-market investments
  • Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA, USA
  • FastSpring. 18-Feb-2018, Accel-KKR acquired FastSpring for an undisclosed amount.
    • SalesRight. 19-Nov-2020, SalesRight acquired by FastSpring.

Axway axway.com

  • Atos
    • Unify unify.com Circuit by Unify will be sunset Dec-2022
    • bluekiwi.io bluekiwi-software.com acquired by Atos

Upland publicly traded as $UPLD


ESW Capital Group

Aurea, Inc.

  • Jive Software
  • XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS

EQT (EQT Partners AB) eqtgroup.com

Private equity firm that invests in companies & regions where there is an industrial approach. Stockholm, Stockholms Lan, Sweden

Sitecore was acquired by EQT (EQT Partners AB) for $1.1bn, 1-Apr-2016. This deal was done in Cash & Stock.


Ziff Davis, Inc was J2 Global, Inc


Insight Partners

Optimizely rebranded Episerver Inc

optimizely.com acquired Insite

  • Insite Software
    • Storyworks Ondemand/Storyworks1

INVESTMENT FIRM Stage Fund

  • Ontuitive ontuitive.com @Ontuitive 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount. Now the domain re-directs to zeal.technology

TA Associates

Global growth private equity firm raised $47.5bn in capital since its founding in 1968 and is committing to new investments at the pace of over $3bn per year

Revalize revalizesoftware.com @revalize 29-Jun-2021, BOSTON, MA and JACKSONVILLE, FL – TA Associates, a global growth private equity firm with more than four decades of experience investing in enterprise software, has formed a new cloud-based platform called Revalize.

  • Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions. 5-Oct-2021, Revalize acquired Sofon for an undisclosed amount.

Thoma Bravo private equity firm @thomabravo


TPG

private investment firm that manages capital across a family of funds
  • Nintex nintex.com enables enterprise IT professionals to more easily create & manage simple to sophisticated business processes. 5-Oct-2021, Nintex was acquired by TPG.
    • Drawloop Technologies
    • K2

Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.

Screen Shot 2022-04-06 at 2.03.02 pm

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. Screen Shot 2022-05-22 at 9.45.49 pm14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.


Sentinel Capital Partners

19-Aug-2021, Sentinel Capital Partners, a private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company.


Also see my database of almost 725 line items


EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]

Dutch B2B Sales Enablement MarTech SaaS from the Netherlands / Holland

Screen Shot 2021-05-19 at 10.37.09 am

European Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Dutch Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) from the Netherlands/Holland, as of 17-May-2022:

Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pm3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.

Foleon foleon.com @GetFoleon Foleon B.V. formerly Instant Magazine replaces your PDFs with web publications that are mobile-friendly & measurable. Online creative platform for quickly producing sales & marketing collateral that’s visually immersive, measurable, & proven to keep readers engaged. It empowers organizations to replace all their PDFs & printed communication assets with responsive, media-rich web publications. “Empowers business teams to create engaging & intelligent content experiences at scale.” $5M in estimated revenue annually & competes with Readz, SnapApp, & Ceros. Amsterdam, Netherlands

Instruqt instruqt.com @instruqt Challenge-Driven Learning. Powers technical sales enablement, customer success, & internal training. Helps organizations accelerate the adoption of new tools & technologies for employees & customers. Online learning platform. Discover the platform that gives you the freedom to create & run your hands-on learning using real environments right in your browser. Exactly the way you want. Sales Enablement: Empower your sales teams with easy to access demos & POC environments. Knowledge Sharing: Build a living documentation of your tech stacks for peer to peer learning. Internal Training: Create custom training content that mirrors your production environment. Hilversum, Noord-Holland, The Netherlands / Amsterdam, Netherlands. Instruqt B.V.

Ontuitive ontuitive.com @Ontuitive (Former name learning guide solutions?) recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed and fully integrated with your instance of Salesforce.com. Netherlands, UK, USA. Denver, CO (Seems dead since Jul-2019; On 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount.) Domain now re-directs to zeal.technology

Screen Shot 2022-03-20 at 11.50.56 amSales.Rocks sales.rocks @SalesRocksS all-in-one Solution for Sales Enablement & Marketing Automation by Sample Solutions BV. Sales, marketing & recruitment enablement platform, that allows users to gain quick access to full contacts & reach the right people through the constantly updated in-house database. The technology used looks across the web, sorting through millions of data-points in real-time to pull back actionable intelligence from a variety of sources. The platform delivers secure & scalable API integrations that help enterprise sales & marketing teams to identify & understand their customers, enabling increased sales & fueling their CRM, HRM or Marketing Automation Systems. Rotterdam, AK, The Netherlands

Scaura scaura.com helps companies to drive their B2B sales results via a software platform which brings digital content via a branded application to the fingertips of sales teams & enables them to support any client interaction with relevant content, in the most efficient way. Sales Presentations made easy! Easy to use & low-cost Sales Presentation solution to drive your B2B Sales. Helps improving Customer Buying Experiences. The platform analyzes what resonates with prospects & clients in an engaging branded environment. Engage prospects with the right sales content. Anytime & anywhere. Digital marketing, knowledge sharing & effective sales enablement are increasingly important in today’s B-2-B world. Makes it easy for your sales team to find, present & share the latest sales content – even when they’re offline. Your team is ready whenever the time calls for it. We give you a dedicated channel so, you can align your sales teams with a dynamic stream of sales content. Your sales team will have an effective Sales Presentation tool which will make their work easier & more effective. Amsterdam, Netherlands / Dutch. Australia & New Zealand, New Comms nowcommsgroup.com Surry Hills, NSW, Australia

Scepos scepos.com Sales & Marketing Automation Software: The best way to manage and optimize your Marketing & Sales resources. The right content at the right moment easily accessible. Netherlands based / Dutch

Screen Shot 2022-03-20 at 11.59.29 amSofon Solutions sofon.com/nl/ @SofonSoftware Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Screen Shot 2022-03-20 at 12.04.47 pmRevalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.

20 Miles Inc. 20miles.us @20MilesSoftware (pivoted from fileboard fileboard.com) 20 Miles sales platform enables consistent outbound prospecting at scale, leading to more meetings & opportunities. Create workflows that automatically reach prospects across multiple channels. Get more meetings & opportunities while spending less time prospecting. San Francisco, California, USA. @Fileboard Centralize your Sales Collateral: Enterprise-grade file management. One source for your marketing collateral with deep engagement insights! Marketing Automation only tells you what content generates most leads or traffic, not what content is most used & contributed most to won deals. Once connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost & won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required. Know how & where to focus your content creation efforts on. iOS app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. $1M in revenue annually & competes with Sertifi, FunnelFire, & Reactful. San Francisco, CA, USA also has offices in Rotterdam, the Netherlands

market_sales_enablement

My count is over 186 relevant vendors

Swiss Sales Enablement software vendors MarTech from Switzerland

Screen Shot 2021-05-19 at 10.37.09 amEuropean Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Swiss Sales Enablement software vendors / Sales Enablement solutions, marketing content management (CMS/DAM), sales knowledge management (KM/LMS), MarTech SaaS from Switzerland, as of 20-Mar-2022:

basis06 AG basis06.ch @basis06 [seems to have restructured/pivoted to focus less on Sales Enablement.] Bern, Switzerland

Screen Shot 2022-03-20 at 12.36.48 pmBlueconomics blueconomics.info @blueconomics Blueconomics Business Solutions GmbH Zürich/Switzerland. online tool helping sales teams to hunt & farm new business by visualizing & analyzing relationship networks. Bachenbulach, Zurich, Switzerland

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

Screen Shot 2022-03-15 at 8.17.58 pmeggheads eggheads.ai @eggheads_ai conversational microlearning (micro-learning) eLearning: Do your employees always know the latest news from your company? Are their skills up-to-date? In these times many businesses struggle to keep employees current & updated. Make it easy & fun for your team to soak up new business knowledge with chat-based learning nuggets. Let your internal news & trainings feel like WhatsApp. Provide an experience like Duolingo with your content. Create short, mobile & interactive chat conversations to train employees & keep them updated. Sign up now & get new ideas for your trainings, internal communications & more. Eggheads GmbH. Pfäffikon, Switzerland

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. 10-Sep-2019 – Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. 25-Sep-2019, Temenos (SIX: TEMN) @Temenos GENEVA Switzerland banking software company, announced: the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

Screen Shot 2021-03-31 at 8.11.36 pmPITCHER pitcher.com @pitcherdotcom end-to-end mobile sales enablement platform that empowers your employees to fully engage your customers & prospects: Streamlines customer interactions & tracks reactions to marketing collateral, effectively closing the marketing feedback loop. Give your team the latest data, collateral, & key messaging anytime, anywhere—even offline. Out-of-the-box mobile modules will transform your sales process. Connecting to a number of CRM & ERP systems, & making this data available in the field, gives your sales teams the capability to be mobile & real-time – with the information that matters most. Access your essential Salesforce, Microsoft Dynamics & Oracle OnDemand data from anywhere, on any device. Pitcher AG, around since 2010. Zurich, Switzerland; Barcelona, Catalonia, ES; Istanbul, TR; Newton, MA, US

Screen Shot 2022-03-16 at 12.50.35 pmSquirro Squirro.com @squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Do more with data! Boost your client engagement & service levels with the Squirro Insights Engine, combining human intelligence & powerful AI. Zurich, Switzerland based

SwissVBS swissvbs.com @SwissVBS a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

HIfv4cwK_400x400Vidinoti vidinoti.com/en/home/ @Vidinoti User-friendly platform to create, deploy & manage localised Augmented Reality content. Implementation of solutions in AR & VR for events & expos / trade shows. Enterprises can benefit from AR to better train & onboard their employees & reduce maintenance & intervention costs thanks to immersive manuals & AR-based remote assistance. Augment your content with more engaging content, in just a few clicks & track the popularity of articles via analytics dashboards. Create & deploy AR-based interaction & tours using Vidinoti’s CMS. That content can then be easily accessed using an installed mobile app. Switzerland. 17-Jun-2021, Bigtincan @bigtincan Australian sales enablement vendor acquired 100% of Switzerland-based tech company Vidinoti SA for roughly $770k in cash & shares. The Swiss acquisition specialises in augmented & virtual reality systems: Suite of tools to create, deploy & manage augmented reality content including V-Director, V-Player & the Vidinoti SDK.

Demand Science made many Sales Enablement related acquisitions

The most recent acquisitions I just became aware of:

Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 

market_sales_enablement

Updated 5-Feb-2022. Download. The first ones are not in order of revenue!

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021]) 8
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune BA-Insight Inc. @BAinsight bainsight.com 8
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io) 7
Adobe Experience Cloud / AEM / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo. Aptuss decided to use the Conga brand 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko, Chorus.ai, 5-Nov-2020, EverString everstring.com @EverString  5
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Acquia was acquired by Vista Equity Partners. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen 3
Gong.io (Vayo, ONDiGO) 2
Observe.AI observe.ai @observeai also known as Z21 Labs acquired ScopeAI getscopeai.com @ScopeAI  2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2

Screen Shot 2022-01-28 at 10.57.19 am(1)For 2022 I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $8bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022, Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.

5-Nov-2020Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data

ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.

Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 

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Sales Enablement & Engagement part of the MarTech b2b SaaS market reaches USD $8bn revenue a year

The most recent acquisitions I just became aware of:


Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-01-28 at 10.22.04 amPercept.AI percept.ai (previous name Buddy AI?) AI company from Y Combinator’s summer 2017 batch. Used to offer an automated virtual agent support solution — a chatbot, basically — based on a proprietary AI engine for natural language understanding. Sunnyvale CA, USA. 28-Jan-2022, Atlassian announced it acquired Percept.AI & plans to integrate this virtual agent technology into Jira Service Management, its tool for helping IT teams provide better service to employees & customers. Atlassian Corporation Plc: Confluence Cloud, Trello, etc atlassian.com/software/confluence @confluence a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia


Screen Shot 2022-01-28 at 9.28.28 amPostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.

market_sales_enablement

Screen Shot 2022-01-28 at 10.57.19 am(1)For 2022 I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $8bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

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Make a one-time donation

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Recent acquisitions in Sales Enablement in 2021 and 2022

Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 


Screen Shot 2022-01-28 at 10.22.04 amPercept.AI percept.ai (previous name Buddy AI?) AI company from Y Combinator’s summer 2017 batch. Used to offer an automated virtual agent support solution — a chatbot, basically — based on a proprietary AI engine for natural language understanding. Sunnyvale CA, USA. 28-Jan-2022, Atlassian announced it acquired Percept.AI & plans to integrate this virtual agent technology into Jira Service Management, its tool for helping IT teams provide better service to employees & customers. Atlassian Corporation Plc: Confluence Cloud, Trello, etc atlassian.com/software/confluence @confluence a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia


Screen Shot 2022-01-18 at 8.38.54 am13-Jan-2022: eLearning Brothers, LLC (American Fork, Utah) solidifies position in Video Learning as it acquires Rehearsal rehearsal.com (by Rebellion Training, LLC; headquarters Reno, NV). Learning solutions company eLearning Brothers @eLearningBros announced the acquisition of Rehearsal, a video-based practice & coaching platform. The video-based Rehearsal platform lets users practice skills, submit videos for review, & receive manager feedback or automated scoring powered by advanced AI technology. Since the beginning of 2021, Rehearsal has been directly integrated into The Rockstar Learning Platform by the eLearning Brothers.


Screen Shot 2021-03-25 at 8.56.04 pm10-Jan-2022: Upland Software, Inc. Nasdaq:UPLD uplandsoftware.com @UplandSoftware acquired Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms. Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022Upland Software acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.


Screen Shot 2022-01-18 at 8.34.31 am11-Nov-2021: Connective acquired by Nitro gonitro.com “Nitro Software, Inc.” Stock Symbol ASX:NTO. Australian-based document productivity software firm Nitro Software wants to conquer the global eSign market, starting with the AU$110M acquisition of Connective connective.eu a European eSign company. On 22-Oct-2015 Nitro had already acquired doxIQ.


Screen Shot 2022-01-12 at 9.01.39 pmNICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support.zScxWaBz_400x400 NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel


17-DEC-2021: Mediafly mediafly.com acquired InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps. InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions, had already acquired Olono olono.ai @OlonoAI on 3-Oct-2019.


Denave denave.com @denaveglobal Management Consulting. Services: Intelligent Database Management, Retail Analytics, Digital Marketing, Telesales, Field Sales & Marketing, Events & Experiential Marketing, Retail Audits & Visual Merchandising, Sales Training, Sales Process Automation. On 15-Nov-2021, Updater Services Pvt. Ltd (UDS), Chennai-based, acquired a controlling interest in Denave which sees itself as a technology-driven sales enablement company (but mostly a service portfolio). New Okhla Industrial Development Authority, Uttar Pradesh, India


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-01-28 at 9.28.28 amPostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.


Older deals (However, I had missed the rebranding):

InsitePortfolio insitesoft.com @InsiteSoftware Dec-2015, Insite Software acquired Storyworks1 former Storyworks OnDemand. Mar-2017, Storyworks1 rebranded as InsitePortfolio. Insite Software Screen Shot 2022-01-14 at 12.44.58 amacquired Sales Enablement & Digital Content Delivery Provider Storyworks1. Minneapolis, USA. 16-Dec-2019, Insite Software was acquired by Episerver episerver.com @episerver (global software company with offices in Nashua, NH, USA & Stockholm, Sweden; offering web content management, digital commerce, & digital marketing). Optimizely @Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

market_sales_enablement

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Permira permira.com: Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 8
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune BA-Insight Inc. bainsight.com @BAinsight 8
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io) 7
Adobe: Adobe Experience Manager AEM / Adobe Experience Cloud / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 4
ZoomInfo Technologies (acquired by DiscoverOrg / predecessor was DiscoverOrg) acquired TellWise, Clickagy AI, Komiko, Chorus.ai Conversation Intelligence solutions 4
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Acquia was acquired by Vista Equity Partners. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Gong.io (Vayo, ONDiGO) 2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2
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