Scott Brinker’s 2022 MarTech marketing technology landscape

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3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).


The number of solutions is now 9,932 — up 24% from 2020″.

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He also “launched a new interactive site at martechmap.com, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

b2b_sales_enablement_saas_16-jul-2022

The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of Jul-2022:

linkedin

Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market

Screen Shot 2022-06-27 at 7.57.18 pm4-Feb-2019, Joe Panettieri @joepanettieri wrote the following about the MSP (managed services provider) Software Market, but the same could be said about the Sales Enablement / Sales Engagement market:

Private Equity Is (Still) Eating the MSP (managed services provider) Software Market

Private equity firms like Insight Venture Partners, Thoma Bravo & Vista Equity Partners are reshaping the MSP (managed services provider) software market. And they’re not done.

Private equity firms have acquired many (though not all) of the large MSP software providers in the SMB market. But the M&A game isn’t over. Indeed, the stakes may be about to go even higher. […] The big private equity players in the sector — particularly Insight Venture PartnersThoma Bravo and Vista Equity Partners, among others — are plotting their next moves.


b2b_sales_enablement_saas_16-jul-2022


12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD


1-Sep-2021, Drift acquired by Vista Equity Partners


22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.


4-Sep-2018, Khoros was acquired by Vista Equity Partners


4-Sep-2018, Lithium Technologies, LLC / Lithium Technologies acquired by Khoros


29-Aug-2017, Jive Software acquired by Lithium Technologies


12-Jun-2017, Jive Software acquired by Aurea Software for $462M USD


30-Jun-2015, Aurea Software acquired by Aurea Software


5-Oct-2021, Nintex acquired by TPG


19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company. The terms were not disclosed.


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Vista Equity Partners @Vista_Equity


NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd.


Accel-KKR INVESTMENT FIRM

technology-focused private equity firm specialized in growth & middle-market investments
  • Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA, USA
  • FastSpring. 18-Feb-2018, Accel-KKR acquired FastSpring for an undisclosed amount.
    • SalesRight. 19-Nov-2020, SalesRight acquired by FastSpring.

Axway axway.com

  • Atos
    • Unify unify.com Circuit by Unify will be sunset Dec-2022
    • bluekiwi.io bluekiwi-software.com acquired by Atos

Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to capture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base and strong product portfolio.

Upland publicly traded as $UPLD


ESW Capital Group

Aurea, Inc.

  • Jive Software
  • XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS

EQT (EQT Partners AB) eqtgroup.com

Private equity firm that invests in companies & regions where there is an industrial approach. Stockholm, Stockholms Lan, Sweden

Sitecore was acquired by EQT (EQT Partners AB) for $1.1bn, 1-Apr-2016. This deal was done in Cash & Stock.


Ziff Davis, Inc was J2 Global, Inc


Insight Partners

Optimizely rebranded Episerver Inc

optimizely.com acquired Insite

  • Insite Software
    • Storyworks Ondemand/Storyworks1

INVESTMENT FIRM Stage Fund

  • Ontuitive ontuitive.com @Ontuitive 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount. Now the domain re-directs to zeal.technology

TA Associates

Global growth private equity firm raised $47.5bn in capital since its founding in 1968 and is committing to new investments at the pace of over $3bn per year

Revalize revalizesoftware.com @revalize 29-Jun-2021, BOSTON, MA and JACKSONVILLE, FL – TA Associates, a global growth private equity firm with more than four decades of experience investing in enterprise software, has formed a new cloud-based platform called Revalize.

  • Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions. 5-Oct-2021, Revalize acquired Sofon for an undisclosed amount.

Thoma Bravo private equity firm @thomabravo


TPG

private investment firm that manages capital across a family of funds
  • Nintex nintex.com enables enterprise IT professionals to more easily create & manage simple to sophisticated business processes. 5-Oct-2021, Nintex was acquired by TPG.
    • Drawloop Technologies
    • K2

Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.

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Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. Screen Shot 2022-05-22 at 9.45.49 pm14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.


Sentinel Capital Partners

19-Aug-2021, Sentinel Capital Partners, a private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company.


Also see my database of almost 738 line items


EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus / Reality Labs, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]

Sales Enablement acquisitions you missed

12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD.


1-Sep-2021, Drift acquired by Vista Equity Partners.


22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.


5-Nov-2020Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data


Screen Shot 2022-03-02 at 10.06.54 amKompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain. On 1-Mar-2022, Semrush SEMrush Inc semrush.com an online visibility management SaaS platform, announced plans to acquire competitive intelligence automation & sales enablement platform Kompyte. Based out of Austin, Kompyte is an Al-driven solution designed to simplify the tracking, compilation & analysis of competitor insights for sales, marketing, product development & executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, & revenue capture for both small teams & large enterprises.


Screen Shot 2022-03-29 at 11.08.57 amSlintel slintel.com @Slintel_Inc go-to-market intelligence that helps businesses discover & connect with high-intent buyers. Enabling companies to prospect better & scale faster by providing lead intelligence & sales enablement support. Helps companies boost conversion rates by getting in front of the right prospects at the right time, using the right medium & with the right content. Competes with Infer, Leadspace, & Lattice Engines. San Francisco, CA, USA. Screen Shot 2022-03-31 at 8.53.30 am5-Oct-2021, 6sense 6sense.com @6senseInc (6sense Insights, Inc.) acquired Slintel for an undisclosed amount. The software firm 6sense, uses AI to improve sales & marketing for businesses. It reached a $5.2bn valuation following a recent $200M late-stage funding round. The San Francisco-based startup was last valued at $2.1B in March 2022 after its $125M Series D round.


Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.


Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pm3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.


Screen Shot 2022-03-20 at 11.59.29 amSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Screen Shot 2022-03-20 at 12.04.47 pmRevalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.


ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-02-28 at 4.20.54 pmisentia.com @isentia Asia Pacific focused media intelligence & insights business. Discover & share insights from news & social media to drive smarter decisions. Has been sold to UK-based Access Intelligence: Jun-2021, Isentia Group Limited announced a takeover offer from Access Intelligence accessintelligence.com at implied Enterprise value of $67M. Access Intelligence is a technology led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing & communications industries. Access Intelligence’s technology is relied on by 3,500+ organisations every day, from global blue-chip enterprises & marketing agencies to public sector organisations & not for-profits (NFP). iSentia has offices in all larger cities in Australia. Access Intelligence Plc. is a London, UK software provider. Their flagship Vuelio Database offering is a fully integrated communications management platform that combines solutions for public relations, public affairs, stakeholder & influencer relations.


b2b_sales_enablement_saas_16-jul-2022


Dutch B2B Sales Enablement MarTech SaaS from the Netherlands / Holland

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European Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Dutch Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) from the Netherlands/Holland, as of 11-Aug-2022:

Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pm3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.

Foleon foleon.com @GetFoleon Foleon B.V. formerly Instant Magazine replaces your PDFs with web publications that are mobile-friendly & measurable. Online creative platform for quickly producing sales & marketing collateral that’s visually immersive, measurable, & proven to keep readers engaged. Empowers organizations to replace their PDFs & printed communication assets with responsive, media-rich web publications. Empowers business teams to create engaging & intelligent content experiences at scale. $5M in estimated revenue annually & competes with Readz, SnapApp, & Ceros. Amsterdam, Netherlands

Instruqt instruqt.com @instruqt challenge-driven learning. Powers technical sales enablement, customer success, & internal training. Helps organizations accelerate the adoption of new tools & technologies for employees & customers. Online learning platform. Discover the platform that gives you the freedom to create & run your hands-on learning using real environments right in your browser. Exactly the way you want. Sales Enablement: Empower your sales teams with easy-to-access demos & POC environments. Knowledge Sharing: Build a living documentation of your tech stacks for peer-to-peer learning. Internal Training: Create custom training content that mirrors your production environment. Hilversum, Noord-Holland, The Netherlands / Amsterdam, Netherlands. Instruqt B.V.

Ontuitive ontuitive.com @Ontuitive (Former name learning guide solutions?) recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed and fully integrated with your instance of Salesforce.com. Netherlands, UK, USA. Denver, CO (Seems dead since Jul-2019; On 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount.) Domain now re-directs to zeal.technology

Screen Shot 2022-03-20 at 11.50.56 amSales.Rocks sales.rocks @SalesRocksS all-in-one Solution for Sales Enablement & Marketing Automation by Sample Solutions BV. Sales, marketing & recruitment enablement platform, that allows users to gain quick access to full contacts & reach the right people through the constantly updated in-house database. The technology used looks across the web, sorting through millions of data-points in real-time to pull back actionable intelligence from a variety of sources. The platform delivers secure & scalable API integrations that help enterprise sales & marketing teams to identify & understand their customers, enabling increased sales & fueling their CRM, HRM or Marketing Automation Systems. Rotterdam, AK, The Netherlands

Scaura scaura.com helps companies to drive their B2B sales results via a software platform which brings digital content via a branded application to the fingertips of sales teams & enables them to support any client interaction with relevant content, in the most efficient way. Sales Presentations made easy! Easy to use & low-cost Sales Presentation solution to drive your B2B Sales. Helps improving Customer Buying Experiences. The platform analyzes what resonates with prospects & clients in an engaging branded environment. Engage prospects with the right sales content. Anytime & anywhere. Digital marketing, knowledge sharing & effective sales enablement are increasingly important in today’s B-2-B world. Makes it easy for your sales team to find, present & share the latest sales content – even when they’re offline. Your team is ready whenever the time calls for it. We give you a dedicated channel so, you can align your sales teams with a dynamic stream of sales content. Your sales team will have an effective Sales Presentation tool which will make their work easier & more effective. Amsterdam, Netherlands / Dutch. Australia & New Zealand, New Comms nowcommsgroup.com Surry Hills, NSW, Australia

Scepos scepos.com Sales & Marketing Automation Software: The best way to manage and optimize your Marketing & Sales resources. The right content at the right moment easily accessible. Netherlands based / Dutch

Screen Shot 2022-03-20 at 11.59.29 amSofon Solutions sofon.com/nl/ @SofonSoftware Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Screen Shot 2022-03-20 at 12.04.47 pmRevalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.

20 Miles Inc. 20miles.us @20MilesSoftware (pivoted from fileboard fileboard.com) 20 Miles sales platform enables consistent outbound prospecting at scale, leading to more meetings & opportunities. Create workflows that automatically reach prospects across multiple channels. Get more meetings & opportunities while spending less time prospecting. San Francisco, California, USA. @Fileboard Centralize your Sales Collateral: Enterprise-grade file management. One source for your marketing collateral with deep engagement insights! Marketing Automation only tells you what content generates most leads or traffic, not what content is most used & contributed most to won deals. Once connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost & won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required. Know how & where to focus your content creation efforts on. iOS app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. $1M in revenue annually & competes with Sertifi, FunnelFire, & Reactful. San Francisco, CA, USA also has offices in Rotterdam, the Netherlands

b2b_sales_enablement_saas_16-jul-2022

My count is over 186 relevant vendors

Swiss Sales Enablement software vendors MarTech from Switzerland

Screen Shot 2021-05-19 at 10.37.09 amEuropean Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Swiss Sales Enablement software vendors / Sales Enablement solutions, marketing content management (CMS/DAM), sales knowledge management (KM/LMS), MarTech SaaS from Switzerland, as of 26-Sep-2022:

basis06 AG basis06.ch @basis06 [seems to have restructured/pivoted to focus less on Sales Enablement.] Bern, Switzerland

Screen Shot 2022-03-20 at 12.36.48 pmBlueconomics blueconomics.info @blueconomics Blueconomics Business Solutions GmbH Zürich/Switzerland. Online tool helping sales teams to hunt & farm new business by visualizing & analyzing relationship networks. Bachenbulach, Zurich, Switzerland

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

Screen Shot 2022-03-15 at 8.17.58 pmeggheads eggheads.ai @eggheads_ai conversational microlearning (micro-learning) eLearning: Do your employees always know the latest news from your company? Are their skills up-to-date? In these times many businesses struggle to keep employees current & updated. Make it easy & fun for your team to soak up new business knowledge with chat-based learning nuggets. Let your internal news & trainings feel like WhatsApp. Provide an experience like Duolingo with your content. Create short, mobile & interactive chat conversations to train employees & keep them updated. Sign up now & get new ideas for your trainings, internal communications & more. Eggheads GmbH. Pfäffikon, Switzerland

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. 10-Sep-2019 – Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. 25-Sep-2019, Temenos (SIX: TEMN) @Temenos GENEVA Switzerland banking software company, announced: the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

Screen Shot 2021-03-31 at 8.11.36 pmPITCHER pitcher.com @pitcherdotcom end-to-end mobile sales enablement platform that empowers your employees to fully engage your customers & prospects: Streamlines customer interactions & tracks reactions to marketing collateral, effectively closing the marketing feedback loop. Give your team the latest data, collateral, & key messaging anytime, anywhere—even offline. Out-of-the-box mobile modules will transform your sales process. Connecting to a number of CRM & ERP systems, & making this data available in the field, gives your sales teams the capability to be mobile & real-time – with the information that matters most. Access your essential Salesforce, Microsoft Dynamics & Oracle OnDemand data from anywhere, on any device. Pitcher AG, around since 2010. Zurich, Switzerland; Barcelona, Catalonia, ES; Istanbul, TR; Newton, MA, US

Screen Shot 2022-03-16 at 12.50.35 pmSquirro Squirro.com @squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Do more with data! Boost your client engagement & service levels with the Squirro Insights Engine, combining human intelligence & powerful AI. Zurich, Switzerland based

SwissVBS swissvbs.com @SwissVBS a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant for inside sales reps / inside sales teams. Provides interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Screen Shot 2022-09-24 at 1.44.41 pmMunich, Germany. Ciara joins forces with Unique! 11-Apr-2022, Unique acquired Ciara for an undisclosed amount. Together we are on the fast track to become the global leader in real-time conversation & sales intelligence. UNIQUE unique.ch Unique AG, Zürich, Switzerland. Unique platform: Reinvents sales for the era of remote working & beyond. The more time you invest in sales conversations, the more deals you can win. Summarizing a sales pitch, updating CRM, onboarding new employees, coaching existing employees – all of this is time-consuming. But essential at the same time. Imagine these tasks being done for you automatically. That’s exactly what Unique does & much more! Unique’s AI-driven sales platform records & analyses sales conversations delivering real-time insights & coaching to sales teams helping them win more deals. Helps salespeople & customers understand each other better & build deeper, more meaningful relationships. Meeting Agenda & Real-Time Coaching: Structure your calls & stay consistent during on- & offline client conversations with an AI-driven meeting agenda. See what topics you covered, & what to mention next thanks to Unique’s real-time coaching insights. Unique is a venture-backed B2B SaaS sales intelligence platform, transforming sales by empowering both sales teams & customers. Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals & build better customer partnerships; & to give customers a better, more transparent, informed buying experience.

HIfv4cwK_400x400Vidinoti vidinoti.com/en/home/ @Vidinoti User-friendly platform to create, deploy & manage localised Augmented Reality content. Implementation of solutions in AR & VR for events & expos / trade shows. Enterprises can benefit from AR to better train & onboard their employees & reduce maintenance & intervention costs thanks to immersive manuals & AR-based remote assistance. Augment your content with more engaging content, in just a few clicks & track the popularity of articles via analytics dashboards. Create & deploy AR-based interaction & tours using Vidinoti’s CMS. That content can then be easily accessed using an installed mobile app. Switzerland. 17-Jun-2021, Bigtincan @bigtincan Australian sales enablement vendor acquired 100% of Switzerland-based tech company Vidinoti SA for roughly $770k in cash & shares. The Swiss acquisition specialises in augmented & virtual reality systems: Suite of tools to create, deploy & manage augmented reality content including V-Director, V-Player & the Vidinoti SDK.

Launches, raises and acquisitions in b2b Sales Enablement SaaS

Screen Shot 2022-03-02 at 10.06.54 amKompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain. On 1-Mar-2022, Semrush SEMrush Inc semrush.com an online visibility management SaaS platform, announced plans to acquire competitive intelligence automation & sales enablement platform Kompyte. Based out of Austin, Kompyte is an Al-driven solution designed to simplify the tracking, compilation & analysis of competitor insights for sales, marketing, product development & executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, & revenue capture for both small teams & large enterprises.


Screen Shot 2022-03-29 at 11.08.57 amSlintel slintel.com @Slintel_Inc go-to-market intelligence that helps businesses discover & connect with high-intent buyers. Enabling companies to prospect better & scale faster by providing lead intelligence & sales enablement support. Helps companies boost conversion rates by getting in front of the right prospects at the right time, using the right medium & with the right content. Competes with Infer, Leadspace, & Lattice Engines. San Francisco, CA, USA. On 5-Oct-2021, 6sense (6sense Insights, Inc.) acquired Slintel for an undisclosed amount.


Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.


Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pm3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.


Screen Shot 2022-03-20 at 11.59.29 amSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Screen Shot 2022-03-20 at 12.04.47 pmRevalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.


ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Workbounce’s ‘Google meets Slack’ product for sales teams raises $2.7M from Index Ventures, 9-Mar-2022:

Screen Shot 2022-03-10 at 4.22.24 pmWorkbounce workbounce.com sales teams, meet your co-pilot! Looking for information, chasing prospects, & doing admin work is slowing your deals down. Try a better way. Close those browser tabs! We integrate with your most used platforms (Salesforce coming soon). Every team struggles with knowledge silos! Knowledge shouldn’t have to be hard-won & reps shouldn’t have to lose business to get better. Content & answers could be anywhere… Loom, Gong, Marketo, DocuSign, Dropbox, GDrive, Slack—answers live everywhere, incl. inside people’s heads. So much valuable information is available but hidden—unless you know exactly what to look for & where to find it, or exactly who to ask. To solve this, you bring in a content management system as a single source of truth which inevitably becomes an outdated silo & creates a maintenance burden. Workbounce is designed to be an insightful co-pilot for all customer-facing teams. We connect the siloed tools you use every day—like Google Drive, Notion, & Slack—with a layer of intelligent search & analytics. Spend less time digging through multiple platforms looking for answers, & more time building deal-winning relationships with your customers. Workbounce Ltd, Covent Garden, London, UK


Screen Shot 2022-02-28 at 4.20.54 pmisentia.com @isentia Asia Pacific focused media intelligence & insights business. Discover & share insights from news & social media to drive smarter decisions. Has been sold to UK-based Access Intelligence: Jun-2021, Isentia Group Limited announced a takeover offer from Access Intelligence accessintelligence.com at an implied Enterprise value of $67M. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing & communications industries. Access Intelligence’s technology is relied on by 3,500+ organisations every day, from global blue-chip enterprises & marketing agencies to public sector organisations & not-for-profits (NFP). iSentia has offices in all larger cities in Australia. Access Intelligence Plc. is a London, UK software provider. Their flagship Vuelio Database offering is a fully integrated communications management platform that combines solutions for public relations, public affairs, stakeholder & influencer relations.


5-Nov-2020, Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data


Screen Shot 2022-03-10 at 2.07.29 pmPitch Pocket pitchpocket.io helps businesses talk to more people more often, by utilizing easily shared & trackable video content via mobile. Gives your sales team (on the floor in retail for example) quick access to vital content. Most importantly, it allows them to share it in a trackable way, so you always know exactly who is engaging with your content, & when. Increase Uptake of Promotions. Utilise Digital Business Cards. Stay Top of Mind With Key Accounts. Showcase Your Products. Sydney: Chippendale, New South Wales, Australia


DeckLinks launched on Product Hunt on 18-Mar-2022:

Screen Shot 2022-02-20 at 2.14.24 pmDeckLinks DeckLinks.com @deck_links B2B SaaS created to make sales more conversational. Helps sales teams securely share sales decks & instantly access engagement analytics to close more deals faster. BriefBid briefbid.com @briefbid launched DeckLinks, a platform that helps sales teams share interactive sales decks & access instant analytics on buyer engagement; positioning DeckLinks as Google Analytics for sales decks. It offers analytics for deck sharing & is a new stand-alone product that was inspired by key-learnings from the BriefBid’s B2B Screen Shot 2022-02-20 at 2.16.07 pmmarketplace, which serves media buyers & sellers through RFP management & matchmaking. They saw sell-side users often sharing one-directional, static sales decks that failed to garner responses / feedback. Through an effort to understand how their buy-side users engage with sales material in the marketplace, the company developed tools to track interactions with their own sales decks to their users. “In our effort to solve a problem in the media RFP space, we discovered a problem in the sales space. When we thought we were solving a problem for our users, we ended up solving a problem for salespeople in general. Sometimes great products come out of internal tools that can be applied externally […].” The DeckLinks platform is capable of showing sales reps how buyers specifically interact with sales materials, even when no direct response is provided. Allows sales teams to start more conversations with relevant follow-ups, access actionable insights to improve their efforts, & close more deals by personalizing client experiences. Goes beyond traditional document sharing platforms by creating a custom, fully-trackable microsite that houses each deck. Features include company profiles, industry-specific modules, & other widgets. TORONTO, ONTARIO, CANADA


Job opening – Head of Sales Enablement at Cutover

Outdated!

Head of Sales Enablement at Cutover cutover.com @gocutover
New York / East Coast, USA

We’re focused on building a cutting edge software platform to help enterprise teams move quickly with confidence. We’re the leader in work orchestration & observability, enabling teams to plan, orchestrate, and analyze complex work faster, smarter, and with greater visibility. We’ve come a long way in a short space of time: more than doubling our global team to 100+ people, bringing on board multiple top-tier Enterprise clients (including some of the world’s largest Financial Services institutions), & having Eldridge lead our recent $35m Series B round along with a number of great partners like Index Ventures, who led our $17m round Series A in 2019.

We’re scaling our Customer Journey Organisation [CJO = the term we give to all of our teams focused on driving Cutover’s revenue] organization in a big way in 2021 and we’re excited to start the search for a talented enablement pro to join us and lead Sales Enablement globally.

One of our core Guiding Principles at Cutover is “Stay curious and enable others to succeed”, so we feel confident in saying that we’re a global team that is very much bought into the importance of building knowledge and striving for self-improvement. Reporting into our Global Director of RevOps & Enablement, this role will be pivotal in helping us to build strong foundations that will allow us to continue scaling in a sustainable manner, while ensuring that we are doing everything within our power to build a culture of success and enablement within our go-to-market teams.

What you’ll be doing as our Head of Sales Enablement….

  • Partnering with go-to-market leadership to define the strategy that will underpin sales enablement, training and our broader “revenue acceleration” programs.
  • Designing & developing world-class innovative training content and programs for our sales team and our wider commercial organization (Customer Success, Marketing, Partners, etc).
  • Optimizing ramp time for new hires (and also – importantly – those who get promoted into full cycle sales roles) by building a thorough, engaging and constantly developing onboarding program for our new joiners; you’ll play a key role in measuring the success of our ramp, onboarding and enablement philosophies, too.
  • Becoming an expert in Cutover products, go-to-market philosophy and our commercial methodologies.
  • Leveraging data and insights (Culture Amp engagement surveys and feedback cycles, for example) to identify key learning opportunities for our commercial teams; you’ll work in close collaboration with our People Team: sales enablement shouldn’t happen in a silo, after all!
  • Being a bridge between Product, Engineering, Product Marketing and the wider commercial organization: you’re going to be the point person for ensuring relevant product and technical information flows in all necessary directions to keep our team engaged and informed as we ship new products with increasing pace over the coming quarters.
  • Building a genuine culture of accountability amongst our commercial leadership team, ensuring that our go-to-market leaders are genuine partners and facilitators of our Enablement strategy

What we’d like you to bring to the table for this role…

  • You’ll have several years of experience working in a Sales Enablement role at an Enterprise software company (ideally you’ll have worked closely with sales teams selling disruptive SaaS products to complex Large Enterprise accounts). If you spent some successful time doing what you do in a quickly growing scale-up company, that would really make your application stand out. In terms of years of experience, we’re thinking you’ll likely have 4+ years in this field, but we’re not stuck to that number.
  • You’ll be a confident, credible public speaker and you’ll be used to building strong relationships with internal and external stakeholders. Leading and recording thought leadership, enablement and training sessions will be second nature to you.
  • You’ll have created customer-facing training content in past roles and will have a keen eye for detail and a flair for telling engaging stories with written and visual content. You love creating journeys & workflows for users, gamification and milestone-based learning.
  • Ideally, you will have hands on experience in a sales role previously (but not required).
  • You’ll have entrepreneurial spirit with a high tolerance for ambiguity and complexity. You’ll be able to be efficient with limited resources (classic “scale-up company scrappiness” will be needed!) and identify internal process gaps that you can help evolve and fix as Cutover scales. You’ll also have experience managing internal projects and initiatives involving multiple teams and stakeholders.
  • You’re technically savvy, with experience using the tech-stack and tool-kit of a modern SaaS sales pro. You’re also keen to develop a strong knowledge of the Cutover platform and solutions.
  • If you have prior experience using Intercom and a best-in-class LMS platform(s), that would be a plus.

Continue reading “Job opening – Head of Sales Enablement at Cutover”

Demand Science made many Sales Enablement related acquisitions

The most recent acquisitions I just became aware of:

Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 

b2b_sales_enablement_saas_16-jul-2022

The first ones are not in order of revenue!

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021]) 8
Private Equity Firm HGGC, LLC invested in Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune BA-Insight Inc. @BAinsight bainsight.com 8
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io) 7
Adobe Experience Cloud / AEM / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo. Aptuss decided to use the Conga brand 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko, Chorus.ai, 5-Nov-2020, EverString everstring.com @EverString  5
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Acquia was acquired by Vista Equity Partners. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen 3
Gong.io (Vayo, ONDiGO) 2
Observe.AI observe.ai @observeai also known as Z21 Labs acquired ScopeAI getscopeai.com @ScopeAI  2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2

screen-shot-2022-06-02-at-9.27.55-amFor 2023 I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $10bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022, Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.

5-Nov-2020Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data

ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.

Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 

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Sales Enablement & Engagement part of the MarTech b2b SaaS market reaching USD $10bn revenue a year

The most recent acquisitions I just became aware of:


Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-01-28 at 10.22.04 amPercept.AI percept.ai (previous name Buddy AI?) AI company from Y Combinator’s summer 2017 batch. Used to offer an automated virtual agent support solution — a chatbot, basically — based on a proprietary AI engine for natural language understanding. Sunnyvale CA, USA. 28-Jan-2022, Atlassian announced it acquired Percept.AI & plans to integrate this virtual agent technology into Jira Service Management, its tool for helping IT teams provide better service to employees & customers. Atlassian Corporation Plc: Confluence Cloud, Trello, etc atlassian.com/software/confluence @confluence a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia


Screen Shot 2022-01-28 at 9.28.28 amPostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.

b2b_sales_enablement_saas_16-jul-2022

screen-shot-2022-06-02-at-9.27.55-amFor 2023, I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $10bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

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Recent acquisitions in Sales Enablement in 2021 and 2022

Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 


Screen Shot 2022-01-28 at 10.22.04 amPercept.AI percept.ai (previous name Buddy AI?) AI company from Y Combinator’s summer 2017 batch. Used to offer an automated virtual agent support solution — a chatbot, basically — based on a proprietary AI engine for natural language understanding. Sunnyvale CA, USA. 28-Jan-2022, Atlassian announced it acquired Percept.AI & plans to integrate this virtual agent technology into Jira Service Management, its tool for helping IT teams provide better service to employees & customers. Atlassian Corporation Plc: Confluence Cloud, Trello, etc atlassian.com/software/confluence @confluence a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia


Screen Shot 2022-01-18 at 8.38.54 am13-Jan-2022: eLearning Brothers, LLC (American Fork, Utah) solidifies position in Video Learning as it acquires Rehearsal rehearsal.com (by Rebellion Training, LLC; headquarters Reno, NV). Learning solutions company eLearning Brothers @eLearningBros announced the acquisition of Rehearsal, a video-based practice & coaching platform. The video-based Rehearsal platform lets users practice skills, submit videos for review, & receive manager feedback or automated scoring powered by advanced AI technology. Since the beginning of 2021, Rehearsal has been directly integrated into The Rockstar Learning Platform by the eLearning Brothers.


Screen Shot 2021-03-25 at 8.56.04 pm10-Jan-2022: Upland Software, Inc. Nasdaq:UPLD uplandsoftware.com @UplandSoftware acquired Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms. Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022Upland Software acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.


Screen Shot 2022-01-18 at 8.34.31 am11-Nov-2021: Connective acquired by Nitro gonitro.com “Nitro Software, Inc.” Stock Symbol ASX:NTO. Australian-based document productivity software firm Nitro Software wants to conquer the global eSign market, starting with the AU$110M acquisition of Connective connective.eu a European eSign company. On 22-Oct-2015 Nitro had already acquired doxIQ.


Screen Shot 2022-01-12 at 9.01.39 pmNICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support.zScxWaBz_400x400 NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel


17-DEC-2021: Mediafly mediafly.com acquired InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps. InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions, had already acquired Olono olono.ai @OlonoAI on 3-Oct-2019.


Denave denave.com @denaveglobal Management Consulting. Services: Intelligent Database Management, Retail Analytics, Digital Marketing, Telesales, Field Sales & Marketing, Events & Experiential Marketing, Retail Audits & Visual Merchandising, Sales Training, Sales Process Automation. On 15-Nov-2021, Updater Services Pvt. Ltd (UDS), Chennai-based, acquired a controlling interest in Denave which sees itself as a technology-driven sales enablement company (but mostly a service portfolio). New Okhla Industrial Development Authority, Uttar Pradesh, India


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-01-28 at 9.28.28 amPostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.


Older deals (However, I had missed the rebranding):

InsitePortfolio insitesoft.com @InsiteSoftware Dec-2015, Insite Software acquired Storyworks1 former Storyworks OnDemand. Mar-2017, Storyworks1 rebranded as InsitePortfolio. Insite Software Screen Shot 2022-01-14 at 12.44.58 amacquired Sales Enablement & Digital Content Delivery Provider Storyworks1. Minneapolis, USA. 16-Dec-2019, Insite Software was acquired by Episerver episerver.com @episerver (global software company with offices in Nashua, NH, USA & Stockholm, Sweden; offering web content management, digital commerce, & digital marketing). Optimizely @Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

b2b_sales_enablement_saas_16-jul-2022

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Permira permira.com: Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 8
Private Equity Firm HGGC, LLC invested in Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune BA-Insight Inc. bainsight.com @BAinsight 8
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io) 7
Adobe: Adobe Experience Manager AEM / Adobe Experience Cloud / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 4
ZoomInfo Technologies (acquired by DiscoverOrg / predecessor was DiscoverOrg) acquired TellWise, Clickagy AI, Komiko, Chorus.ai Conversation Intelligence solutions 4
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Acquia was acquired by Vista Equity Partners. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Gong.io (Vayo, ONDiGO) 2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2
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