Job opening – Sales Enablement Program Lead @wrike a @Citrix company

Screen Shot 2022-09-11 at 8.55.22 amSales Enablement Program Lead
Wrike wrike.com @wrike a @Citrix company
Prague, Czech Republic
Full-time
Seniority: Mid-level

Work management platform: Built for teams & organizations looking to collaborate, create, & exceed every day, Wrike brings everyone & all work into a single place to remove complexity, increase productivity, & free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Sales Enablement Program Lead: Responsible for creating content, preparing for & conducting in-person & virtual training sessions for new & existing sales employees on product knowledge, prospecting, discovery, presentation skills, sales process, planning methodologies, Value Selling & other tools/resources relative to successful job performance. In addition, you will continue to look for opportunities to enhance the enablement program & solicit feedback from the field organization regarding their needs.

More about Your team

The team you’ll be a part of is a group of professionals driven by the passion for learning & growth. Sales Enablement Program Leads all have a background in Sales & Adult Learning; supported by Instructional Design & Operations colleagues. We value openness, growth mindset, collaboration & delivering on our goals. Above all, we love working with people and we support each other in our daily activities & beyond.

How You’ll make an impact

  • Build and maintain enablement content materials to ensure content is up-to-date and relevant in all role-based curriculums in the learning management system and associated content in the Guru content management tool.
  • Coordination, scheduling, & facilitation of workshops & certification processes.
  • Continuous feedback, reporting & ongoing communication of new hire certification progress to sales leaders.
  • Continual evaluation of sales certification processes / procedures / enablement content; improve training effectiveness by participating in the development of new approaches, techniques, & materials.
  • Ongoing support for new sales hires as needed through coaching/mentoring activities. Manage mentor program & onboard new mentors.
  • Build and facilitate practice and certification exercises in sales enablement coaching tools, in virtual tools & in-person skill practice workshops.
  • You’ll work closely with all cross-functional departments in the development & deployment of client-facing training programs.

You’ll achieve your best if you have

  • 3+ yrs of enterprise sales experience or sales management experience
  • 2+ yrs of experience in training development & delivery

You’ll stand out with

  • Expert level training & facilitation skills (both in-person & VILT)
  • Sales enablement curriculum development expertise; deep knowledge of adult learning principles and end-to-end process to develop and deliver enablement via multiple deployment methods
  • Experience engaging and communicating with all levels to conduct needs assessments with sales leadership at the highest levels
  • Strategic sales enablement planning & implementation experience
  • Experience using learning software: Captivate, Camtasia, Brainshark [Now part of Bigtincan], Mindtickle, SalesHood or other sales enablement tools etc.
  • Superior communication skills

Continue reading “Job opening – Sales Enablement Program Lead @wrike a @Citrix company”

Analyze missing Sales Enablement content and predict performance of content before posting it

The latest addition to my lists:

Screen Shot 2022-08-12 at 10.13.44 amFocia focia.io @focia.io Digital content management made easy. Predict the popularity of your content. We predict what works – before you post it. Enables you to post the best content, providing cutting-edge tools all-in-one platform. Content creation: All the tools needed to create. Scheduler: Optimise your post scheduling. Performance prediction: Predict engagement with accuracy. Predict engagement: Predict the engagement of your posts. Analysis: Compare against competitors. Brand tracker: Compare performance against competitors. Built on powerful machine learning tech. Our predictive models are built using reinforcement learning techniques that outperform humans. Our models at your fingertips. The Focia API can be integrated with existing systems with ease (coming soon). By Three Thirty Labs, Inc. threethirtylabs.com New Zealand / Australia

An acquisition I had missed and just updated everywhere:

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA, USA. 7-Jun-2021, “AccessBell, a VC-backed silicon valley startup founded by Stanford MBAs, sold its video conferencing software solution to Tata Medical & Diagnostics for an undisclosed amount. What started as a trial converged into a solution which is being used to provide teleconferencing services to deliver healthcare services.”

171 of 753 companies/products I track have been acquired:

Screen Shot 2022-08-11 at 4.01.15 pm

Check out the “2022 STATE OF MARKETING AND SALES AI REPORT” presented by Drift and Marketing AI Institute.

Source: drift.com/books-reports/state-of-marketing-ai/

Screen Shot 2022-08-11 at 12.17.00 pm
Source: drift.com/books-reports/state-of-marketing-ai/

The second use case in the table below (“Analyze existing online content for gaps and opportunities”) was something my former team at BizSphere used to call “Content Intelligence” and did for internal/partner/channel facing content for Sales Enablement and Partner/Channel Enablement via their so called “Content Landscape”.

Source: drift.com/books-reports/state-of-marketing-ai/

The third use case in the following table (“Predit content performance before deployment”) would be something Focia focia.io @focia.io (mentioned above) covers.

Source: drift.com/books-reports/state-of-marketing-ai/

Private Equity as strategic & operational support to help b2b Sales Enablement MarTech SaaS

The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:

15-Nov-2022, Dura Software acquired Revegy for an undisclosed amount. Dura Software dura.software @dura_software is a holding company that buys & operates software companies for the long-term. San Antonio, Texas, USA. Revegy revegy.com @revegy highly visual & configurable sales enablement software solution.

2-Dec-2022, Bigtincan is the latest software company to find itself on the receiving end of an opportunistic takeover bid, disclosing a $442 million unsolicited bid from one of its largest shareholders:

SQN Investors, a California-based long/short equities investment adviser and private equity fund with a focus on tech companies.

16-May-2022, SANTA MONICA, Calif., Cornerstone OnDemand, Inc., a cloud-based talent management software provider backed by Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”), announced it has completed its acquisition of EdCast. Cornerstone and EdCast are united in a vision to create an open platform for people development, growth, and mobility, powered by AI, machine learning, and people data. The platform will enable organizations of all sizes to create a scalable learning infrastructure, extend the impact of talent technology investments, and deliver personalized growth for employees that spans learning, skill development, content, and career mobility. Together, Cornerstone and EdCast will help organizations around the world improve productivity across their businesses.

  • Clearlake Capital Group, L.P.
    • Cornerstone OnDemand, Inc.
      • EdCast

19-Sep-2022: FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

20-Sep-2022: Sydney-based private equity firm, Potentia, is betting on Australian ASX-listed but US-centered, Nitro PDF. […] Nitro is an Australian version of the ubiquitous Adobe PDF software. In announcing its rejection of Potentia’s bid, Nitro claimed the $400M offer doesn’t adequately compensate shareholders for Nitro’s position as one of only two software companies worldwide with a proven enterprise-grade SaaS PDF productivity & eSigning platform, and a uniquely powerful & differentiated solution offering in a fast-growing global market worth $US28Bn.

Corporate Visions marketing & sales messaging, tools & training company, June 2014 it acquired Launch International, a communications company specializing in marketing & sales enablement content corporatevisions.com Larkspur, CA, USA. 19-Aug-2021, Sentinel Capital Partners, a private-equity firm that invests in lower mid-market companies, sold Corporate Visions Inc. corporatevisions.com @corpv a sales & marketing enablement company in the US, to The Riverside Company. Screen Shot 2022-08-20 at 8.11.22 pm Terms weren’t disclosed. Former DSG Consulting dsgteam.com dsgconsulting.com @JustAddDSG the combination of DSG & Corporate Visions can turn your growth plays into big commercial outcomes. Corporate visions acquired dsg to expand revenue growth services: 18-Apr-2022, Consulting & training companies Corporate Visions & DSG are coming together to provide an expanded set of Revenue Growth Services to improve B2B commercial execution.

Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment into @UplandSoftware in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to Screen Shot 2022-07-17 at 11.46.10 amcapture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base & strong product portfolio.

  • Private Equity Firm HGGC, LLC hggc.com
    • UPLAND PUBLICLY TRADED AS $UPLD
      • Altify
      • Kapost
      • RO|innovation
      • Qvidian
        • (Sant & Kadient)
      • BlueVenn
      • Objectif Lune Inc. objectiflune.com
      • BA-Insight Inc. bainsight.com

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

Streamz – one of my latest additions to this market overview graph came from a submission via this quest powered by Questmate.com which is free for nonprofit organizations now:

Streamz streamz.ai @Streamzai AI-based mobile sales readiness platform that empowers companies to build & maintain a highly prepared, engaged, & differentiated sales team. Enable, train & empower your sales talent everywhere. Get your team sales ready- Faster & Easier. Accelerate your business with our world-class mobile-driven sales enablement & readiness platform. Leverage our AI-enabled continuous measurement technology. Set yourself apart from your competition now. GROW YOUR SALES REVENUE WITH PROVEN DATA DRIVEN AI-ENABLED APPROACHES. Track, measure & improve sales knowledge & skills continuously with mobile-first sales enablement technology. Correlate with various sales metrics, & address key learning gaps. Create effective sales readiness programs that can drive improvements individually & at enterprise level. Achieve your sales goals through smarter actions. TeamStreamz Pte Ltd. Singapore, India

Screen Shot 2022-07-17 at 11.29.56 am

I have added Streamz to…

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) Gondola.ai @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow demoflow.io @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

Screen Shot 2022-07-17 at 12.39.07 pmBalto baltosoftware.com balto.ai @balto_ai Real-Time Guidance platform – shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Help Agents Say the Right Thing on Every Single Call: Balto shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Getting Conversations Right: Start improving conversations when it matters most: in the moment. Get more sales & happier customers in just 45 days with Real-Time Guidance. Powered by AI, Balto listens to both sides of a conversation & visually prompts agents with the best things to say, live on every call. Scale “perfect” to thousands of agents with the push of a button & get immediate insight into what’s working & what’s not. Balto Software, Inc. St. Louis, MO, USA

The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 760 line items

EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
mediafly (Alinean / iPresent / Presentify presentify.co.uk / InsightSquared [acquired Olono Olono.ai] / Aptology aptology.com @APTOLOGY1 / ExecVision ExecVision.io)
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Dura Software (Revegy)
Alphabet Inc.: Google / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / programmablesearchengine.google.com)
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
SQN Investors hold 13.6% of the AI-powered software provider @Bigtincan: Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net, SalesDirector salesdirector.ai @SalesDirectorAI], not buying LiveTiles Ltd livetilesglobal.com @LiveTiles]

Growth and market size of the Sales Enablement part of the MarTech and SalesTech markets

I track the number of LinkedIn users with Sales Enablement in their current job title on LinkedIn.

6-Jul-2022, LinkedIn had 16k users like that globally. Of course, that includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s more than 5x since 2015, when I started tracking it. [My blog turned 13 years old in 2022.]

linkedin

Thank you to Mike Kunkle @Mike_Kunkle for mentioning this work of mine in his book:

1655165579493

b2b_sales_enablement_saas_16-jul-2022

The most recent additions to my complete database on airtable are:

Screen Shot 2022-06-22 at 1.45.41 pmCoSell cosell.io @CoSell_io Sell More, Together. Sell more with your investors, advisors, & execs. Unlock revenue through your exclusive network purpose-built for referrals & relationship-selling. Leverage your investors, advisors, customers, & internal execs to break into your key accounts. For any startup, demand generation is the oxygen that they breathe. With infinite choices, today’s customers have become numb to traditional mass marketing & cold outreach. The last great opportunity to provide this needed oxygen is to empower revenue teams to build networks for relationship-selling. CoSell, Inc. Austin, Texas

Screen Shot 2022-06-20 at 2.25.13 pmValuecase valuecase.de @valuecase End-to-end customer engagement for B2B sales teams. “A Selling Experience Buyers Love”: Become the most buyer-centric sales team by working alongside your B2B prospects in a single personalised space. Align on key milestones & set joint goals to close the deal. Handover to customer success seamlessly. The relationship between sellers & buyers changed dramatically. We aim to redefine B2B purchasing, just as Salesforce & HubSpot have transformed the market over the last 20 years. We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates & build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship. Hamburg, Germany. Valucase GmbH

I’ve also added Valuecase to my list of companies from Europe (European Sales Enablement software) and to my list for German companies.

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) Gondola.ai @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow demoflow.io @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

On my other list of tools that brands in this market use globally I have added:

Screen Shot 2022-06-21 at 11.08.16 amSocxo socxo.com / socx.ly @socxo Create a successful Brand Ambassador Program. Employee Advocacy, Brand Advocacy, Mobile Application… In an age when the digital ecosystem is overcrowded, making organic growth difficult, social media brand ambassador programs could be the answer to get people talking. Build a winning social media brand ambassador program! USA

Predicting Sales Enablement part of b2b MarTech market to reach $10bn in 2023

Given the current market environment, the winners in the Sales Enablement market & private equity can be expected to continue to acquire smaller and stagnating players.

For 2023, I’m predicting the Sales Enablement market (counting some alternatives and indirect competitors) to reach $10bn USD in annual revenue:

Screen Shot 2022-06-20 at 1.30.29 pm

Also see my database of 760 line items and download my market overview graph to zoom in:

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

Companies I recently added on this blog & my airtable database:

Screen Shot 2022-06-08 at 8.25.40 pmSetSail setsail.co @SetSailCo Get complete & actionable sales signals from across all your systems — automatically & in real-time. AI-powered platform that combines data & behavioral science to drive more revenue per sales rep. Uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps, providing micro-rewards for following the best path of action & building good selling habits. SetSail Technologies, Inc. San Mateo, California, United States

Screen Shot 2022-06-03 at 8.20.56 pmFrnd frnd.ai @frnd_ai Intelligent Sales Enablement Platform: A smart email plugin for salespeople to share contextual content with buyers in one click & close deals faster. Equip your sales team with the most relevant content always! When your sales team gets into a conversation with the buyer via email or Linkedin, show them contextual content via a smart browser plugin to share & close that deal faster. Founded Date: 21-Mar-2022. Frnd Inc., San Francisco, California, USA

Screen Shot 2022-06-03 at 9.49.54 amLative lative.io @Lative_io view & manage your sales organisation’s performance! Make better investment decisions, improve operating margins & design the right sales organisations for the future. Are my sales teams effective & efficient? Am I investing in the right areas? Do I have enough sales capacity to reach the targets? Am I setting targets that drive the right sales behaviours? What are my true ramp times for new hires? What impact did sales enablement activities have? We standardize & deliver the Growth Efficiency Metric (GEM Score) to help businesses grow efficiently. The Lative platform provides real-time insights enabling customers to make real-time decisions to manage growth efficiency, headcount effectiveness & capacity planning. Accurately predicting your future & provide insights & simulations to better manage your business & greatly reduce planning cycles. Lative Limited, Dublin, Ireland

Screen Shot 2022-02-24 at 5.48.26 pmSizle sizle.io @sizle_io all-in-one document collaboration & analysis toolkit used in 150+ countries. No matter what you’re sharing, ensure the right files are sent to the right people at the right time. “Seeing how much time prospects spend on each slide of a presentation a helps us optimize all of our sales & marketing collateral.” “[…] find the concept of using a presentation together with a lead capture workflow genius, I use Sizle when I need to send a document to a new prospect.” Sizle Pty Ltd., Melbourne, Australia

Screen Shot 2022-06-03 at 4.37.46 pmspeakeasy speakeasy.to basically Slack but not owned by Salesforce. Combining the best features of incumbent communication apps like Zoom, Microsoft Teams, & Slack, Speakeasy is a next-generation platform that prioritises user experience & reduces friction to help you get more done with less effort. Email Signatures: Generate a clean & professional email signature without any effort, it does the work for you. Speakeasy’s database is encrypted both at rest & at work & all data is transmitted securely using industry-standard encryption. We hold the encryption keys to be able to send & display your messages & other data, but we’ve strong & strict access protocols, policies, & auditing in place to prevent misuse. The platform is not end-to-end encrypted, but it is as protected as it possibly can be. Perth, WA, Australia

Screen Shot 2022-06-03 at 3.01.38 pmPerformio performio.co @PerformioICM built by sales comp experts for sales comp professionals. Make communicating sales comp simple: Sales reps have their own platform to see what they’re getting paid & why. Provide your team with accurate commission reports, real-time leaderboards, & detailed transaction information – at their desk or on mobile devices. Ensure your reps focus on selling, not on commission disputes. Automate your sales commission calculations. Communicate sales comp in an instant. Gain actionable insights from having all your sales compensation data in one place. Complex commissions made easy: Enterprise-grade incentive compensation management software that gets you up & running in weeks. Adapts to your needs with data transformation capabilities, & a complete library of no-code pre-built comp plan components. Spend less time paying & more time driving performance. We believe the commissions process should be seamless to spend your time designing plans that help you enter new markets, launch new products, & adapt to change. Easily calculate sales commissions: Stop working in spreadsheets. Eliminate the hassle of sales commission calculations. Say goodbye to payment errors & the time, effort, & cost it takes to correct them. Enterprise-grade features incl. crediting rules, pre-built plan components, & automated workflows. Automate your calculations to focus on more important work. PerformanceCentre International Pty Ltd ABN 45783065114 Melbourne, VIC, Australia & Orange County, California, United States

Screen Shot 2022-06-03 at 8.56.44 pmDatabook trydatabook.com @trydatabook enterprise customer intelligence platform built to increase GTM productivity at scale. Helps sales leaders empower teams for maximum performance, productivity, & pipeline. Automated sales presentations: Personalized deliverables, fast & easy. Databook’s automated sales modules help you create custom, data-driven content in record time. Databook’s solutions for a variety of automated sales deliverables are time-savers that kick productivity into overdrive. One-click downloads, customized for everything from first calls to executive briefings, ensure consistent points of view are shared with influential buyers. At the same time, higher sales productivity means more Account Execs meet quota & pipeline remains consistent. Sales teams at Salesforce, Microsoft, Databricks, & many other of the biggest, fastest-growing software companies in the world leverage Databook to sell their largest deals & consistently beat quotas. Sales reps transform into strategic sellers, identifying lucrative opportunities & driving pipeline at the executive-buyer level. Databook is a Series B, hyper-growth startup, backed by the most successful SaaS investors, such as Bessemer, & has recently raised a $50m round to fuel accelerated expansion. Headquartered in Mountain View, CA with a distributed team across the globe. Databook Labs, Inc., Palo Alto, CA, USA. 16-Feb-2022, Databook valuation hits $550M for its sales prospect intelligence software. Databook competitors include Brew, Crayon, & Klue.

EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales” 
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. ‘Docs to Decks’. Canva Visual Worksuite
Dura Software (Revegy)
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Alphabet Inc.: Google / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / programmablesearchengine.google.com )
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
LegalZoom.com, Inc. (NASDAQ: LZ) [Revv revv.so @Revv_so previously known as RevvSales]
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture / Salesforce Genie / Genie for Tableau / MuleSoft / Slack Genie / Einstein AI & Flow automation
Microsoft: Microsoft Designer / Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning / Viva Sales seller’s companion to CRM working in productivity apps like Outlook & Teams w. integrations to Dynamics 365 Sales & Salesforce CRM
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Oracle CPQ Cloud former BigMachines Inc + InQuira / Oracle Netsuite configure, price, & quote (CPQ) = Netsuite CPQ for sales teams
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc as well as Granite Media, Saleswhale, Fortella, ZenIQ.io
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
SQN Investors hold 13.6% of the AI-powered software provider Bigtincan: Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net] not buying LiveTiles Ltd livetilesglobal.com @LiveTiles

Latest graph for the Sales Enablement & Sales Engagement part of the MarTech SalesTech landscape

Please see further below for mergers & acquisitions, pivots and rebrandings you might have missed.

After several clean-ups and deadlink check-ups of my complete database of the Sales Enablement and Sales Engagement part of the MarTech / SalesTech B2B SaaS landscape (export/download here), I have published the latest graph with my findings as of 16-Jul-2022.

Submit edits via this Quest.

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

Screen Shot 2022-05-25 at 9.15.28 amZoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. 12-May-2022, Zoom to Acquire Solvvy & Advance the Next Frontier of Customer Service. Launched Zoom Contact Center with the goal of redefining the contact center category with a unique combination of unified communications & customer experience. Solvvy will help achieve that goal. Solvvy is conversational AI for customer support. The chatbot & automations reduce tickets, boost agent productivity, & delight customers. Zoom Video Communications, Inc., USA

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus was acquired by Sumeru Equity Partners for $100M USD:

Screen Shot 2022-05-22 at 9.45.49 pm

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. 14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.

Screen Shot 2022-05-20 at 9.33.35 amVelocify velocify.com also known as Leads360. Ellie Mae is now ICE Mortgage Technology which acquired Velocify, Inc. for $128M USD on 31-Aug-2017. velocify.com designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, USA. Ellie Mae acquired Velocify, Inc. for $128,000,000 Renamed now: 31-Aug-2017, ICE Mortgage Technology acquired Velocify, Inc. for $128M USD

Kuvana kuvana.com @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages & CRM. Key prospect interaction is captured, & followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails & see the stats as they roll in. Atlanta, GA. Swiftpage swiftpage.com @Swiftpage has one purpose — to fuel small business growth. Swiftpage had $7.5M in estimated revenue annually & competes with HubSpot, Apto, & Keap. Denver, Colorado, USA. Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage swiftpage.com @Swiftpage now act.com @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow at @ActCRM Scottsdale, AZ, USA

Screen Shot 2022-05-18 at 4.32.29 pmOrtto ortto.com @OrttoHQ former Autopilot autopilothq.com autopilotapp.com @autopilotapp visual marketing software for automating customer journeys. Make more money with marketing automation designed for the entire customer journey. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. AutopilotHQ Inc., Sydney, NSW, Australia. 30-Mar-2022, Autopilot rebrands as Ortto. The Australian SaaS success story, Autopilot, has unveiled a new name & logo as part of a major rebrand: ortto.com

Vista Equity Partners @Vista_Equity

Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

Also see my database of 760 line items

Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Software uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box box.com (SignRequest / Butter.ai)
ActiveCampaign activecampaign.com (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Job opening – Sales Enablement Technology & Content Manager SentinelOne

Screen Shot 2022-05-17 at 2.09.00 pmSales Enablement Technology & Content Manager

SentinelOne @SentinelOne

Mountain View, CA, USA
Remote

About Us:


SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, & responds to threats in real-time. Singularity XDR ingests data & leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We’re a values-driven team where names are known, results are rewarded, & friendships are formed. Trust, accountability, relentlessness, ingenuity, & OneSentinel define the pillars of our collaborative & unified global culture. We’re looking for people that will drive team success & collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?


SentinelOne is seeking an enthusiastic, innovative, & forward-thinking enablement professional to join our fast-growing Sales Enablement team. The Sales Enablement Content Manager role will be responsible for the management & optimization of our sales enablement content, tools & technology to drive the continual improvement of sales rep performance & productivity.

What will you do?

  • Publish, organize and govern content and assets in our sales enablement and learning platforms with a focus on increasing usage, adoption, and engagement.
  • Assist in the design and creation of enablement content, learning assets, and web pages in our sales enablement platform.
  • Work with content owners & SMEs to ensure content and learning assets are relevant and up to date.
  • Assist in creating & managing communications around enablement and learning initiatives.
  • Gather requirements from key stakeholders to ensure enablement initiatives meet objectives.
  • Continually gather feedback and improve the experience and effectiveness of enablement content & programs.
  • Drive the measuring & reporting of impact and usage metrics around enablement efforts.

What skills and experience should you bring?

  • 5+ years of sales enablement or relevant work experience.
  • Experience with sales enablement & learning tools and technology. (Highspot a plus).
  • Strong project management skills and ability to manage and prioritize high workloads
  • Ability to work in a team environment & collaborate.
  • Excellent people skills.
  • Very strong communication & writing skills.
  • Customer-first mentality and focus on user experience.

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.

Job opening – Sales Enablement at @StackAdapt

Sales Enablement Specialists in:

  • AUSTRALIA
  • SINGAPORE
  • UNITED KINGDOM
  • UNITED STATES
    • East Coast
    • West Coast

Sales Enablement Specialist

REVENUE – SALES ENABLEMENT / FULL-TIME

Are you a results-oriented sales trainer with experience coaching sales teams? Are you always looking for different ways to use various sales tools to their full potential? If so, we want to hear from you! We are looking for a Sales Enablement Specialist to help optimize the performance of our sales team through the ownership of sales enablement tools and cross-functional collaboration. Reporting to the VP, Sales Enablement, you’ll use your knowledge of the Programmatic landscape to come up with best practices to help our Revenue team pitch our platform effectively and win new business. Additionally, you’ll work closely with the leadership team to derive data-driven insights that maximize the revenue team’s growth opportunities.

StackAdapt is a Remote First company.

What you’ll be doing:

  • Influence build and lead education programs focused on sales and product knowledge
  • Onboard new hiring classes throughout the year
  • Coach revenue facing teams throughout their ramp (account executives, account managers, etc.)
  • Coordinate individual and team performance review sessions to discuss strengths and weaknesses
  • Collect feedback from sales reps and managers about training courses
  • Report on impact of training programs (e.g. sales achieved, retention rate, etc.)
  • Observe sales encounters and determine training needs for individual reps and/or teams
  • Work closely with Sales Directors to create best practices for using various sales enablement tools such as Salesloft, Gong, Highspot etc
  • Monitor and analyze the usage of sales enablement content and software
    Collaborate with our People & Culture team on sales training for the team as well as ongoing systems and processes training

We’ll be reaching out to applicants that have:

  • 2+ years of proven work experience as a Sales Trainer or similar role
  • Experience in a sales position is a plus
  • Ability to manage the full training cycle, including in-person activities and web-based learning
  • Strong industry knowledge and understanding of how to position StackAdapt’s capabilities in the market
  • Strong communicator; enjoys working cross-functionally with various teams
  • Expert user of Salesforce
  • Strong knowledge of existing sales enablement tools like Salesloft, Gong, etc
  • Self-starter who is comfortable vocalizing insights and opinions
  • You love taking initiative and have strong intrapreneurial skills.
  • Excellent organizational and project management skills
  • Reliable, with a strong sense of urgency

StackAdapters enjoy:

  • Competitive salary with bonus
  • Health Insurance cover
  • Superannuation contributions
  • Work from home reimbursements
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events (virtually!)

About StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

Scott Brinker’s 2022 MarTech marketing technology landscape

Screen Shot 2022-05-06 at 4.32.59 pm

3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).


The number of solutions is now 9,932 — up 24% from 2020″.

Screen Shot 2022-05-06 at 4.29.32 pm

He also “launched a new interactive site at martechmap.com, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

Screen Shot 2023-01-27 at 12.42.38 pm

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of Nov-2022:

Screen Shot 2023-01-07 at 9.13.42 pm

Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market

Screen Shot 2023-01-17 at 2.18.02 pm

4-Feb-2019, Joe Panettieri @joepanettieri wrote the following about the MSP (managed services provider) Software Market, but the same could be said about the Sales Enablement / Sales Engagement market:

Private Equity Is (Still) Eating the MSP (managed services provider) Software Market

Private equity firms like Insight Venture Partners, Thoma Bravo & Vista Equity Partners are reshaping the MSP (managed services provider) software market. And they’re not done.

by Joe Panettieri, 4-Feb-2019:

Private equity firms have acquired many (though not all) of the large MSP software providers in the SMB market. But the M&A game isn’t over. Indeed, the stakes may be about to go even higher. […] The big private equity players in the sector — particularly Insight Venture Partners, Thoma Bravo and Vista Equity Partners, among others — are plotting their next moves.

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD

1-Sep-2021, Drift acquired by Vista Equity Partners

22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.

4-Sep-2018, Khoros was acquired by Vista Equity Partners

4-Sep-2018, Lithium Technologies, LLC / Lithium Technologies acquired by Khoros

29-Aug-2017, Jive Software acquired by Lithium Technologies

12-Jun-2017, Jive Software acquired by Aurea Software for $462M USD

30-Jun-2015, Aurea Software acquired by Aurea Software

5-Oct-2021, Nintex acquired by TPG

19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company. The terms were not disclosed.

Screen Shot 2022-05-31 at 3.22.37 pm

Vista Equity Partners @Vista_Equity

NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd.

Accel-KKR INVESTMENT FIRM

technology-focused private equity firm specialized in growth & middle-market investments
  • Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA, USA
  • FastSpring. 18-Feb-2018, Accel-KKR acquired FastSpring for an undisclosed amount.
    • SalesRight. 19-Nov-2020, SalesRight acquired by FastSpring.

Axway axway.com

  • Atos
    • Unify unify.com Circuit by Unify will be sunset Dec-2022
    • bluekiwi.io bluekiwi-software.com acquired by Atos

Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to capture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base and strong product portfolio.

Upland publicly traded as $UPLD

  • Altify
  • Kapost
  • RO|innovation
  • Qvidian
    • (Sant & Kadient)
  • BlueVenn
  • Objectif Lune Inc. objectiflune.com
  • BA-Insight Inc. bainsight.com

ESW Capital Group

Aurea, Inc.

  • Jive Software
  • XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS

EQT (EQT Partners AB) eqtgroup.com

Private equity firm that invests in companies & regions where there is an industrial approach. Stockholm, Stockholms Lan, Sweden

Sitecore was acquired by EQT (EQT Partners AB) for $1.1bn, 1-Apr-2016. This deal was done in Cash & Stock.

Ziff Davis, Inc was J2 Global, Inc

Insight Partners

Optimizely rebranded Episerver Inc

optimizely.com acquired Insite

  • Insite Software
    • Storyworks Ondemand/Storyworks1

INVESTMENT FIRM Stage Fund

  • Ontuitive ontuitive.com @Ontuitive 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount. Now the domain re-directs to zeal.technology

TA Associates

Global growth private equity firm raised $47.5bn in capital since its founding in 1968 and is committing to new investments at the pace of over $3bn per year

Revalize revalizesoftware.com @revalize 29-Jun-2021, BOSTON, MA and JACKSONVILLE, FL – TA Associates, a global growth private equity firm with more than four decades of experience investing in enterprise software, has formed a new cloud-based platform called Revalize.

  • Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions. 5-Oct-2021, Revalize acquired Sofon for an undisclosed amount.

Thoma Bravo private equity firm @thomabravo

TPG

private investment firm that manages capital across a family of funds
  • Nintex nintex.com enables enterprise IT professionals to more easily create & manage simple to sophisticated business processes. 5-Oct-2021, Nintex was acquired by TPG.
    • Drawloop Technologies
    • K2

Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.

Screen Shot 2022-04-06 at 2.03.02 pm

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. Screen Shot 2022-05-22 at 9.45.49 pm14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.

Sentinel Capital Partners

19-Aug-2021, Sentinel Capital Partners, a private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company.

Also see my database of almost 753 line items

EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus / Reality Labs, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
SQN Investors hold 13.6% of the AI-powered software provider @Bigtincan: Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net, SalesDirector salesdirector.ai @SalesDirectorAI], not buying LiveTiles Ltd livetilesglobal.com @LiveTiles]
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