Sales Enablement MarTech Tools market to reach USD $11.06Bn in 2024

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The latest version of my updated full datasets as raw data of my entire Sales Enablement market research incl. Revenue Estimations + full uncropped market overview graphs without watermarks. Will be updated & emailed within 24hrs.

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I track the number of LinkedIn users with Sales Enablement in their current job title. 13-Feb-2023, LinkedIn had 17k users like that globally. It includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s more than 5x since 2015, when I started tracking it.

This blog turns 14 years old in 2023!

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Frequent edits on my entire market overview of 777 vendors:

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COVID caused a spike in interest (search traffic) for Sales Enablement:

Google Trends – trends.google.com

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I keep a work in progress list of sales tech / vendors / solutions for…

  • Sales Enablement Platforms (SEP) / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms (SEP)
  • Learning Management Systems (LMS) for sales

…with a focus on improving the internal & mobile experience of B2B companies for all staff/partners/channels who touch accounts.

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sales_enablement_martech_market_2024


BackgroundPaul Krajewski LinkedIn twitter: @SalesEnablement
linktr.ee/SalesEnablement
Based in Sydney, Australia. 2007-2009 at Nortel Networks in Toronto, Canada in Global Marketing; looking after the Sales Enablement application for Nortel Networks’ 4000 salespeople globally. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, then Sr. Product Manager at Pivotal Labs from Jan-2015 to Jul-2019. Co-Director Founder Institute Australia

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