Sales Enablement MarTech market updates January 2023

Screen Shot 2023-01-27 at 12.00.21 pmGTM Buddy gtmbuddy.ai @GTMBuddy Founded 2020. GTM Buddy is a Hyderabad, Telangana-based tech startup. Sellers simply can’t know everything, but with a little boost from GTM Buddy’s contextual AI, they don’t need to. Stop Searching! Start Selling! Say goodbye to sales enablement tools that make you search for content. And say hello to GTM Buddy, the only platform that delivers valuable content without context switching or manual searching. Funding Round 14-Sep-2021, GTM Buddy raised $2M Seed. GTM Buddy, Inc. Hyderabad, Andhra Pradesh, India


Screen Shot 2023-01-27 at 12.16.49 pmSalesmachine (Drucker) usesalesmachine.com chrisstrobl.com @nocodechris No Code. Pre-Launch. “Because Salespeople are Rockstars: Salesmachine empowers anybody to create within minutes the most exciting & informative product demos the market has ever seen. Screen Shot 2023-01-24 at 9.28.27 amShare winning demos with your clients. Know more, show the product and miracles will happen.” app.usesalesmachine.com/login Drucker allows your sales team to share interactive demos with clients. chrisstrobl.com/article/my-new-startup-salesmachine “My new startup Salesmachine. I’m the CTO and Co-Founder of Salesmachine. More soon.” Built with Webflow, Bubble & Figma. Started sometime just before 25-Nov-2022. Palo Alto, CA, USA. German founder.


Screen Shot 2023-01-25 at 3.08.56 pmPod workwithpod.com @PodWorkspace Supercharge your enterprise sales team with Pod’s intelligent hub. Less time wasted on guessing, more on doing. The Smart Workspace for Sales Teams. Remove the noise. Close more deals. You shouldn’t waste time digging through all your sales tools. Focus on what matters & hit your quota every month with the only all-in-one productivity workspace, built for you. Pod is the all-in-one workspace for B2B sales teams. Work 10x faster every day. Seamlessly collaborate on deals, quickly update your CRM, and intuitively track your task, notes, & more. Chrome Extension: You probably jump between 15 different tools daily, wasting time updating your Salesforce or looking for information your need. You shouldn’t have to work in Excel, OneNote, or Trello. It’s time for a productivity tool built for sellers. Productivity workspace for account executives. It’s your new command center. Pod Technologies, Inc. San Francisco, CA, USA


Brandcast brandcast.com now timesites.com @brandcastapp No Code: code-free web content system. Create branded websites & content in a connected, design-driven system. Customizable. Engaging. Trackable. Discover the power of interactive sales collateral. Your prospects will love it & you can track their interactions from cold call to closing. Pitch decks, Sales proposals, Case studies, & Web brochures. Replacing static, slow-loading PDFs with interactive content is a new idea. Adding videos, demos, or showrooms to presentations livens up the pitch like nothing else. Going forward, you may have fewer live meetings where you can develop personal bonds with customers. That makes lively, engaging presentations more important than ever. Brandcast Salesforce Studio is an integration that allows a Salesforce user to automatically create a personalized website directly from a Salesforce Account or Opportunity record. The personalized website will pull content & data from Salesforce to create a personalized experience. All websites created from Salesforce can be updated in real-time & are automatically equipped with tracking metrics that allow a Salesforce user to see engagement activity directly from Salesforce. San Francisco, CA, USA.Screen Shot 2023-01-22 at 2.07.20 pm 30-Aug-2022: BRANDCAST IS NOW TIME SITES timesites.com We’ve joined iconic media brand TIME to deliver a more expansive platform for storytelling. The global media company TIME announced the acquisition of Brandcast, the leading no-code platform for creating and managing enterprise-grade websites.


Klue klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battle cards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, BC, Canada.Screen Shot 2023-01-22 at 8.55.07 am 19-Jan-2023, Market intelligence platform Klue acquired Massachusetts-based company DoubleCheck Research doublecheckresearch.com @DoubleCheckRes – Financial details of the acquisition were not made public. The combined companies will become an “all-in-one” platform. Klue raised $62M in 2021.


Screen Shot 2023-01-11 at 11.13.23 amTier1CRM (former name) tier1fin.com @Tier1Fin Tier1 Financial Solutions now fully integrated into SS&C Technologies. Global relationship management software for capital markets, corporate & investment banking, & investment management. It augments the Salesforce platform with a capital markets grade security engine, coverage management & accelerated web & mobile workflows to support requirements of Research, Sales & Trading, Corporate & Investment Banking & Investment Management professionals. $7M in estimated revenue annually & competes with SugarCRM, SingleTrack, & CRMNEXT. Toronto, Ontario, Canada & NYC, USA. SS&C acquired Tier1’s CRM business 23-Aug-2022.

SS&C Technologies Holdings, Inc. (NASDAQ: SSNC) has acquired the sell-side Tier1 CRM business and related assets from Tier1 Financial Solutions in an all-cash transaction. Financial terms were not disclosed.


Screen Shot 2023-01-08 at 9.47.06 amHighspot highspot.com made its first acquisition ever & lost its status as one of the last Sales Enablement companies that did not acquire other products / teams, when it acquired Nova AI on 21-Sep-2022. @Highspot acquired Nova AI nova.ai @novadotai for an undisclosed amount. Nova puts the power of AI to work for you, enabling a more continuous & more productive sales process. Nova helps sellers focus their time where it will have the greatest impact, by identifying next best actions across the entire pipeline. No more dropped balls, no funnel leakage. Nova Labs, Inc., San Francisco, California, United States. Also known as Nova Labs, Nova, Nova AI


Screen Shot 2023-01-07 at 6.16.55 pmQotient (Now SalesAction as of the end of 2021?) SalesAction Inc. salesaction.com Start Selling More: Drive sales, convert more, & increase sales productivity & outreach with a comprehensive suite of sales tools. Formerly known as Qotient Qotient.com @Qotient founded 2013. Transform Channel Sales Engagement: Whether it’s a cross-selling campaign, new product launch, or driving lead generation, achieve the next level in Channel growth through partners, as they sell to new & existing customers, with a digital platform built specifically to address the challenges of selling in the Channel. CHANNEL SALES INTELLIGENCE SOFTWARE. Helps businesses have the right face-to-face sales conversation with their customers. Cloud-based sales acceleration platform accessible from any device, anytime, anywhere. Delivers a library of sales conversations including insights, sales questions, & supporting marketing collateral into the hands of the sales team. Sales teams then use these conversations to assist them in converting sales calls into opportunities. crunchbase.com/organization/qotient San Francisco, California, US & Auckland, New Zealand. Qotient Group Limited / QOTIENT INC


Screen Shot 2023-01-07 at 6.18.31 pm28-Dec-2022, Bigtincan acquired SalesDirector.ai Revenue Data Capture Platform. Bigtincan signed a definitive agreement to acquire 100% of SalesDirector.ai, a revenue intelligence & data platform. Acquisition consideration of US$1.2m with US$800k cash component funded from cash reserves raised through the institutional placement conducted Dec-2022. SalesDirector.ai revenue in FY23 is not expected to be material: Acquisition is not expected to have a material impact on Bigtincan revenue or costs in FY23. SQN Investors hold 13.6% of the AI-powered software provider Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net, SalesDirector salesdirector.ai @SalesDirectorAI].


sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS


This Sales Enablement blog turns 14 years old in 2023. Visitor numbers grew by 35% in 2022 compared to 2021:

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As of 7-Jan-2023, 17k users on LinkedIn have Sales Enablement in their job titles.

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Highspot highspot.com (acquired Nova AI on 21-Sep-2022. Nova AI nova.ai @novadotai)
EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. ‘Docs to Decks’. Canva Visual Worksuite
Dura Software (Revegy)
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Alphabet Inc.: Google / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / programmablesearchengine.google.com)
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
LegalZoom.com, Inc. (NASDAQ: LZ) [Revv revv.so @Revv_so previously known as RevvSales]
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Activist investor Elliott Investment Management took a stake in: Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture / Salesforce Genie / Genie for Tableau / MuleSoft / Slack Genie / Einstein AI & Flow automation
Microsoft: Microsoft Designer / Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning / Viva Sales seller’s companion to CRM working in productivity apps like Outlook & Teams w. integrations to Dynamics 365 Sales & Salesforce CRM / investment in OpenAI openai.com
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Oracle CPQ Cloud former BigMachines Inc + InQuira / Oracle Netsuite configure, price, & quote (CPQ) = Netsuite CPQ for sales teams
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc as well as Granite Media, Saleswhale, Fortella, ZenIQ.io
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
mediafly (Alinean / iPresent / Presentify presentify.co.uk / InsightSquared [acquired Olono Olono.ai] / Aptology aptology.com @APTOLOGY1 / ExecVision ExecVision.io)
SQN Investors hold 13.6% of the AI-powered software provider @Bigtincan: Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net, SalesDirector salesdirector.ai @SalesDirectorAI], not buying LiveTiles Ltd livetilesglobal.com @LiveTiles]

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