Australian Sales Enablement SaaS Bigtincan receives buyout bids

A trend I first covered in “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” seems to continue:

Screen Shot 2022-12-05 at 9.31.38 pm15-Nov-2022, Dura Software acquired Revegy for an undisclosed amount. Dura Software @dura_software is a holding company that buys & operates software companies for the long-term. San Antonio, Texas, USA. Revegy @revegy highly visual & configurable sales enablement software solution. Sales platform for key account management. Helps navigate the maze of changing relationships, competing interests, & corporate politics – so you can see the way to win. DYNAMIC PLAYBOOKS: Deploy your best practice process, tools, collateral, eLearning & other assets based on the vertical industry, solution or role. Accelerate onboarding by providing key tools, assets & learning when they’re needed. Fast-track new product launches with a guided process & a wealth of ‘just in time’ support tools – from value statements to objection handling capabilities. Atlanta, Georgia

[Edit] 28-Dec-2022, Bigtincan acquires SalesDirector @SalesDirectorAI Revenue Intelligence and Data Platform for B2B Sales Irvine, CA, USA. Acquisition consideration of US$1.2m with US$800k cash component funded from cash reserves raised through the institutional placement conducted in December 2022. revenue in FY23 is not expected to be material.

2-Dec-2022, Australia’s Bigtincan Holdings Ltd ($BTH.AX) received a buyout bid from private equity adviser SQN Investors, valuing the Sales Enablement software firm at A$441.9M AUD ($300.62M USD).

Californian suitor SQN Investors has launched an unsolicited takeover bid at 80cps that would value Bigtincan at almost $442 million, representing a 17.64 per cent premium to yesterday’s closing price and an equivalent level to six-month highs achieved in August. SQN already has a 13.6 per cent stake in Bigtincan and its partner Farouk Hussein has been a director since October 2021. The Sydney-founded company, based in the outer suburbs of Boston, Massachusetts since 2014, has established an independent board committee (IBC) comprising current independent non-executive directors and CEO David Keane to evaluate and respond to the indicative proposal. “SQN has indicated that it aims to fund the Indicative Proposal by a combination of equity by SQN and its affiliates, and possibly debt financing, although it does not currently have binding commitments in that regard. SQN have not been provided due diligence access at this time,” Bigtincan reported on the ASX today. “Bigtincan also notes that it has had preliminary discussions with other interested parties who have approached Bigtincan with indications of interest in respect of a potential control transaction. The IBC will consider the proposals in an orderly manner with its advisers and in the best interests of all Bigtincan shareholders.”

[Edit] 8-Dec-2022, Australian sales software developer Bigtincan Holdings Ltd. draws opposition to possible equity raising from its largest shareholder & suitor. Technology investor SQN Investors LP sent a letter to the Bigtincan board Wednesday objecting to what it said would be a “potentially highly dilutive” & “value-destructive” move.

Private Equity ($43M) from Invictus Growth Partners Invictus Growth Management LLC (26-Jul-2022): Allbound @allbound
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX “ AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront @workfront @AdobeWorkfront / Figma / Adobe Firefly
Cincom Systems TeamSync CPQ Sync
Canva Magic Write / Magic Design. Record & download “talking presentations”. Edit video: Canva Video suite. ‘Docs to Decks’. Canva Visual Worksuite
Dura Software (Revegy)
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Alphabet Inc.: Google Bard (AI) / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / Currents/Spaces /
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021]), Inc. (NASDAQ: LZ) [Revv @Revv_so previously known as RevvSales]
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko,, EverString @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture / Salesforce Genie / Genie for Tableau / MuleSoft / Slack Genie / Einstein AI & Flow automation
Microsoft: Microsoft Designer / Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning / Viva Sales seller’s companion to CRM working in productivity apps like Outlook & Teams w. integrations to Dynamics 365 Sales & Salesforce CRM
Atlassian Corporation Plc: Confluence Cloud, Trello, etc ( @doctapers / Percept.AI former Buddy AI)
NICE @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway (Atos [Unify Circuit by Unify will be sunset Dec-2022] acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc., BA-Insight Inc.
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Zoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. [now once again] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 acquired Insite])
TA Associates: Revalize @revalize acquired Sofon Solutions @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge by @Instructure / Conga (Octiv [formerly TinderBox]) acquired by Apttus
Vista Equity Partners: ACQUIA INC (Widen Enterprises, Inc., SalesLoft (Costello, Noteninja), Drift (@GiantOtterTech AI), Pipedrive (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2) acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Oracle CPQ Cloud former BigMachines Inc + InQuira / Oracle Netsuite configure, price, & quote (CPQ) = Netsuite CPQ for sales teams
Dialpad @Dialpad acquired TalkIQ @Talk_iq (Vayo, ONDiGO) @6senseInc 6sense Insights, Inc. acquired Slintel @Slintel_Inc as well as Granite Media, Saleswhale, Fortella,
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app
Coveo (Qubit.
Sumeru Equity Partners: Former SocialChorus SocialChorus & Dynamic Signal combined to create Firstup @Firstup_io
mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono] / Aptology @APTOLOGY1 / ExecVision
SQN Investors hold 13.6% of the AI-powered software provider Bigtincan: Bigtincan [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab, Task Exchange, SalesDirector @SalesDirectorAI, not buying LiveTiles Ltd @LiveTiles]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: