October 2022 Sales Enablement SaaS market updates

Screen Shot 2022-11-01 at 1.34.46 pmVendasta vendasta.com @Vendasta platform for channel partners who provide digital solutions to small- & medium-sized businesses. Vendasta & Yesware @yesware combine to offer CRM with sales enablement & marketing automation capabilities: 17-Oct-2022, Vendasta announced the acquisition of Yesware, a private Boston-based company that offers tools for sales teams to track email outreach activity, rapidly test what does & doesn’t work, & share that data across teams to drive results, faster. Vendasta, a privately-held company headquartered in Saskatoon, Saskatchewan Canada provides technology services to small & medium-sized businesses through its relationships with channel partners, such as advertising agencies & media companies. Software startup Vendasta acquired Boston-based Yesware, in a deal Vendasta says will expand its sales enablement & marketing automation capabilities. The financial terms of the transaction, which will see Vendasta integrate Yesware into its portfolio of service offerings, were not disclosed. The Yesware deal marks Vendasta’s third acquisition in the past year or so. Oct-2021, Vendasta purchased artificial intelligence-powered automated scheduling software firm CalendarHero, and this January, Vendasta bought search, display, & social advertising tech company MatchCraft. Vendasta’s acquisition of Yesware also comes a couple of months after the company laid off over 30 of its approximately 700 employees. Founded in 2010, Yesware provides tech tools like email tracking & campaign management to sales teams. As of 2018, Yesware had raised a total of $48M. Vendasta, headquartered in Saskatoon, with offices in Toronto Chennai, India & now Boston. Vendasta Technologies Inc., Saskatoon, SK, Canada

18-Oct-2022, Mediafly mediafly.com @Mediafly revenue enablement platform, has acquired Aptology aptology.com @APTOLOGY1 talent intelligence platform specializing in assessing & predicting sales rep performance. Aptology is Mediafly’s sixth acquisition & the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling & revenue intelligence.

Screen Shot 2022-10-19 at 7.30.40 pm

Screen Shot 2022-10-19 at 2.41.06 pm14-Oct-2022, AI platform 6Sense 6sense.com laid off 150 employees globally, including several from India.

Screen Shot 2022-10-19 at 2.47.46 pm6sense has acquired 5 organizations: Granite Media, Saleswhale, Slintel, Fortella, ZenIQ.io. Their most recent acquisition was Granite Media on 9-Jun-2022.

Screen Shot 2022-10-19 at 2.19.28 pm20-Jan-2022, 6sense acquired Saleswhale for an undisclosed amount.

12-Oct-2022, Microsoft previews new ‘Designer’ tool which enables AI art generation for Marketing Campaigns.

3-Oct-2022, Microsoft announced general availability of Microsoft Viva Sales, the first Viva application designed to improve the employee experience for a specific role: sellers. Viva Sales brings together a seller’s customer relationship management (CRM) system, Microsoft 365, & Microsoft Teams seamlessly in their workflow, enabling them to save time & return to what they love—connecting with customers & closing deals.

Update: Bigtincan withdraws LiveTiles aquisition bid, 22-Nov-2022

Sales enablement platform provider Bigtincan Holdings Ltd (ASX: BTH) @Bigtincan has tabled a confidential, non-binding, indicative proposal to acquire LiveTiles @LiveTiles by way of scheme of arrangement. Under the indicative proposal, LiveTiles shareholders would be entitled to receive 7 cents per share, less any dividends, or distributions paid to shareholders from this day onwards. And while Bigtincan is offering cash to acquire the company, shareholders will be given the option to receive part of the consideration in the form of Bigtincan shares.

Based on LiveTiles’ shares outstanding of 923,221,306, this implies a takeover price of approximately AUD $65M. However, it is worth noting that discussions between the two parties are preliminary in nature and no agreement has been reached. Bigtincan also warned that there is no certainty that any transaction will eventuate.


ASX-listed employee experience software LiveTiles has inked an agreement to purchase the remaining 80 per cent of climate change consulting business My Net Zero for about AUD $10M.

The news comes as Australia-founded software vendor Bigtincan Holdings put an offer on the table to acquire 100 per cent of LiveTiles. The move to acquire LiveTiles comes after it flagged its intentions in August to conduct an “extensive” operational review after flagging its intent to delist from the ASX, with its consideration including the continued move of “certain” jobs to Portugal & the Philippines.

Bigtincan’s Q1 FY23 $bth.ax cash operating payments included $2.8m of one-off severance and other costs related to business adjustments conducted in the Quarter.

Private Equity ($43M) from Invictus Growth Partners Invictus Growth Management LLC (26-Jul-2022): Allbound allbound.com @allbound
EQT (EQT Partners AB): Sitecore sitecore.com (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX ComX.io “ComX.io AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video: Canva Video suite. ‘Docs to Decks’. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Alphabet Inc.: Google / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / programmablesearchengine.google.com )
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
LegalZoom.com, Inc. (NASDAQ: LZ) [Revv revv.so @Revv_so previously known as RevvSales]
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture / Salesforce Genie / Genie for Tableau / MuleSoft / Slack Genie / Einstein AI & Flow automation
Microsoft: Microsoft Designer / Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning / Viva Sales seller’s companion to CRM working in productivity apps like Outlook & Teams w. integrations to Dynamics 365 Sales & Salesforce CRM
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland uplandsoftware.com: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Zoom zoom.us @Zoom acquisition of Solvvy solvvy.com @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Oracle CPQ Cloud former BigMachines Inc + InQuira / Oracle Netsuite configure, price, & quote (CPQ) = Netsuite CPQ for sales teams
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc as well as Granite Media, Saleswhale, Fortella, ZenIQ.io
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
SQN Investors hold 13.6% of the AI-powered software provider Bigtincan & are intending to fund an entire acquisition via a combination of equity & a potential debt financing: Bigtincan bigtincan.com [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab storyslab.com, Task Exchange taskexchange.net] not buying LiveTiles Ltd livetilesglobal.com @LiveTiles

Battlecard battlecard.com @battlecardHQ parsegon.com @parsegon @quickcardhq Quickcard was the main product Battlecard the brand/ecosystem name. Pivoted. quickcard.com Quickcard (YC W20, defunct) Sales Playbook Platform: Teams use Battlecard to organize their sales playbook, conquering the chaos of their daily revenue operations. Sales Collateral: Create tailored, shareable, & tracked sales collateral in 30sec after every discovery sales call. Just like you tailor a sales pitch on calls, tailor your follow-up collateral. Sales collateral is rarely something that should be one-size-fits-all for all prospects. Create tailored sales collateral. Gain Insights to what is helpful. Get granular, event-driven analytics that help you improve your sales. Document-sharing platform designed for sales. A way to send sales materials: Personalize your sales decks & gain insights on readership in one place. Learn what is & isn’t working in your materials. Send, tailor, & analyze your sales collateral content. Highlight top features: Focus on the topics or features that the prospect specifically cares about based on discovery calls. Inject prospect’s variables: Name, industry, company size, or anything onto sales materials to provide a personal touch. Insert in the prospect’s logo, which 97% can be auto-fetched from just providing their domain name. San Francisco, CA, USA Domain redirecting to attention.tech by Benwick, Inc, USA

Screen Shot 2022-10-19 at 1.22.23 pmattention attention.tech by Benwick, Inc. Real-time, fully integrated voice assistant for sales. Win your deals with our real-time guidance & complete all your action items with one click. Supercharge your go-to-market. Replicate your top sellers & best practices across your entire team. USA

Screen Shot 2022-10-19 at 2.22.25 pmMiller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK. LOS ANGELES, 30-Sep-2019, Korn Ferry (NYSE: KFY) kornferry.com acquired three companies from TwentyEighty, Inc. in the leadership development area: Miller Heiman Group, AchieveForum, & Strategy Execution.

Screen Shot 2022-10-18 at 9.24.19 amNeoDove neodove.com @NeoDoveTech Telecalling CRM & Sales Engagement Platform – for engaging with customers, converting leads, & growing revenue. Enabling Businesses To Accelerate Their Growth: An incredibly powerful Tele-calling CRM & Sales Engagement Platform for your telecallers to increase their efficiency & help them convert more. NeoDove Technologies Pvt Ltd. Jaipur, Rajasthan, India. Bengaluru-headquartered business accounting giant Vyapar @VyaparApp acquired NeoDove: 1-Jun-2022, Bengaluru headquartered business accounting platform Vyapar acquired SaaS startup NeoDove for an undisclosed amount. This is Vyapar’s first acquisition with which it hopes to further strengthen & step up its efforts to cater to the SME sector.

enablio enablio.com.br @enablio Brazilian revenue enablement platform, we unlock the potential of people & companies through the transformative power of education. Florianópolis, Brasil / Brazil

Screen Shot 2022-10-15 at 7.19.36 pmdocsales docsales.com @doc_sales automate proposal & contract buildouts. Allows you to generate proposals & contracts through your CRM of choice with zero clicks – and zero effort. DocSales’ Zero Click allows them to send sales documents automatically, by just dragging the CRM opportunity card from one phase to another one. Sends proposals & quotes automatically to customers, based on preconfigured templates & information the sales representative added to their CRM, which is imported automatically to DocSales. As soon as the customer receives the document, they can e-sign it online. Sales Documents, Inc. Sao Paulo, Brazil

I keep getting new submissions for this list of Sales Enablement SaaS/tools via my quest leveraging Questmate.com – which has many use cases for any recurring tasks/work with multiple steps:

Today, over 65% of B2B buyers are millennials (26 to 40)

When researching products, millennials trust their prior experience with the product. This is why product-led growth (PLG) is so powerful. Each younger generation will gravitate more towards:

– Wanting to use the product & see the value before deciding if they’ll purchase or not.

– Wanting a consumer experience.

Not every B2B product fits with a PLG go-to-market, but it can be incredibly powerful for those with a natural fit.

Millennials are 20% less likely to use analyst rankings & reports than baby boomers. Gen Z buyers are 30% less likely.

People trust other people, & trust in large institutions is eroding.

In particular, millennials & Gen z buy into stories and then the product.

It’s a crucial reminder that people fall in love with the story, then the product, and validate their beliefs by talking to others within their network.

Elena Verna elenaverna.com/growth-dictionary

“[…] as a millennial I cannot imagine discovering product on google anymore. This shifted for me within last 5 years. Peer feedback (viral / WOM word of mouth) and social have been much more actionable and to the point. I don’t see the future of demand gen / education being on search. I think viral and social are b2b channels of the future. We are already seeing rise of b2b influencers (on the heels of b2c influencer play) as social penalizes company content and promotes user. Search for sure will continue being demand capture mechanism though.”


Growth motion: Describes which tactic is accountable for a successful outcome in the growth lever. […]

Product-led growth: The product takes accountability over one or more growth levers.

  • Acquisition: users acquire other users
  • Monetization: product can self-serve monetize
  • Retention
  • Self-serve activation
  • Usage triggers more usage (habit forming)

Marketing-led growth: Marketing takes accountability over one or more growth levers. […]

Sales-led growth: Sales takes accountability over one or more growth levers.

  • Acquisition: sales prospects to find a buyer.
  • Monetization: sales close contract.
  • Retention: sales/success host QBR’s to showcase value.

Product-led sales: Bridge for companies wanting to do both product-led and sales-led monetization. Product-led sales leverage self-serve activation and engagement to build a pipeline for sales to close contracts.

Job opening – Senior Sales Enablement Manager Global B2B Logitech



logitech.com @Logitech


Offsite USA

New flexible ways of working are changing the way we collaborate in business, education, and in our personal lives. Logitech is driving this evolution in the conference room, at the desktop, through mobility solutions and we intend to do so for years to come.

Logitech is seeking a Senior Sales Enablement Manager, Global B2B who will be an integral part of the Central Enterprise B2B strategy team. They will be responsible for creating, maintaining, and evolving our sales enablement processes globally in conjunction with the efforts of Logitech’s regional sales teams. Our goal is to create programs that maximize sales productivity, through a well-defined and efficient sales methodology that can be executed within our global regions of North America, Europe, China, Asia Pacific, Latin America, Middle East, and Africa.

The Role:

In this role, you will lead our global sales enablement strategy through creation of a new sales methodology, sales enablement program and new hire onboarding practices. You will collaborate with our regional sales leaders and their teams to assess, onboard, and adopt a sales methodology that fits our go-to-market strategy which is aimed at increasing enterprise sales through a direct customer engagement model in conjunction with a network of channel and alliance partners. Prior experience working in an environment that includes direct customers, channel partners, alliance partners (MSFT, Zoom, Google) will be of value as you look to drive this strategy.

Your Contribution:

In this role, you must be able to demonstrate the disciplines of working cross-functionally within a global, matrix-led organization. The role requires the candidate to bring a collaborative personality and the dynamic capability to drive our sales process and solution enablement which is key to our successful transformation as a B2B sales organization. Move fast. Speak up. Decide and execute. Drive change. Exceed customer expectations. These are some of the winning behaviors you will need for success at Logitech.

Responsibilities Include:

  • Manage the development, onboarding of a new sales methodology to be adopted by the Logitech B2B direct engagement sales teams
  • Design and provide effective enablement, training materials & program for all stakeholders outlined in the concentric circle
  • Work hand in hand with our product management, portfolio, and marketing teams, leveraging existing/new products and services to create solution use cases that showcase the business outcomes they provide to our customers
  • Establish a cadence to include updates and collect feedback. Lead cross-functional teams to refresh and/or execute to design, plan, implement and manage sales/channel enablement programs and initiatives
  • Work with these teams to ensure creation and dissemination of all sales enablement collateral including sales playbooks, pitch decks, data sheets, competitive battle cards, etc.
  • Work with Content creators across the business within marketing, business groups, etc. to ensure we are meeting the needs of our frontline sellers
  • Create new hire onboarding program and existing professionals) to move from good to great across roles

Key Qualifications:

For consideration, you must bring the following skills and behaviors to our team:

  • 10+ years in sales enablement with a technology manufacturer of hardware, software, and services solutions
  • Experience leading enablement teams and training sellers of various levels of seniority utilizing both in-person and remote curriculums
  • Experience implementing Sales Methodology training (e.g., MEDDIC, SPIN, NEAT, Challenger Sales)
  • Experience with CRM platform Salesforce.Com and sales workflows associated with following a specific sales methodology
  • Experience with content management and learning management systems
  • Experience working with, understanding, and addressing the unique needs of distinct types of sales teams such as Inside Sales, Account Executives and Channel Managers
  • Excellent communication skills and the ability to express thoughts logically and succinctly
  • Experience working across multiple geographic regions and understanding of regional commercial nuances A high degree of confidence and poise when presenting to a sales audience and executives – the ability to see the ‘big picture’ when facilitating and manage a room
  • Initiative-taker mentality with a high degree of follow through – can own and take tasks through to completion
  • Willingness to travel up to 25% of their time if needed
  • Comfortable working in a fast-paced work environment


  • Bachelor’s Degree and/or related experience
  • Industry certifications a plus
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