I started my Sales Enablement / MarTech / B2B content tools list for Australia, when I moved back to Australia in 2016. [See the Australian list or find them on my entire Airtable of 749 line items].
Now in September 2022, there have been lots of additions & changes:
13-Sept-2022, it was announced that Search.io, a Sydney artificial intelligence-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD.
[…] Search engine technology for enterprises, which is used by the likes of Sennheiser, Catch, the New South Wales government and Lockheed Martin.
Search.io Search.io @SearchioHQ (Formerly Sajari sajari.com) Enables every organization to create smart search experiences. Delight your customers with a faster, simpler site search experience: We built our own proprietary AI search engine to deliver incredible results at scale so you can provide your customers with a fast, accurate, & smart on-site search & discovery experience. Search.io Pty. Ltd. San Francisco, CA, USA & Sydney, NSW, Australia. 13-Sep-2022: Search.io, Sydney AI-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD, generating a healthy return for early investor Tidal Ventures, & making its Aussie founders multimillionaires.
I also just added:
MyLiveSearch mylivesearch.com @MyLiveSearch (WikiLive) Real-Time Deep Search for the Web (could be applied as internal search by a business). The ability to search in Real-Time [including the Deep web] from your very own device is now a reality using WikiLive. While search engines like Google, Bing, Yahoo, etc do a great job locating content on the web that is visible – they are not truly searching the web at the time of the request. In fact, you a searching a historical copy of the web when you using search engines. In other words, you are searching only the search engine’s database copy of the web and not the web itself. Search engines also need to constantly go out and make copies of the known web allowing you to search a moment in time from their own cached copy of the web. This process is very time-consuming and very costly to search engines that need to constantly repeat this process over and over again. Search engines can take days to weeks or even months to return to a site to have it crawled again just to look for new content. The web is also very complex & not easily searchable. Lots of sites have vast amounts of data that is not searchable or is impossible for conventional search engines to crawl. In fact, the deep web is far larger than the normal web and is not searchable at all by conventional search engines most of the time. Melbourne, VIC, Australia
I have added two Australian companies that try to help with the B2B buying journey as illustrated here by Gartner in 2019:
The buying journey isn’t linear: B2B buying doesn’t play out in any kind of predictable, linear order. Instead, customers engage in what one might call “looping” across a typical B2B purchase, revisiting each of those six buying jobs at least once. Buying jobs don’t happen sequentially, but more or less simultaneously.
ChannelPoint channelpoint.io @channelpoint_io ChannelPoint Commerce™ is a multitenant SaaS platform that enables networks of buyers & sellers to connect, communicate & trade within any given industry – globally. Specifically designed for B2B channels where manufacturers, wholesalers, resellers & end-user organisations buy & sell from one another. ChannelPoint (AU) Pty Ltd. Milsons Point, NSW, Australia
ProductEngine productengine.app Spreadsheets weren’t designed to manage products & pricing – version control issues, exports & imports to get data into other systems, no workflow or approval – Product Engine makes managing products & pricing faster, easier & more accurate! Brisbane, QLD, Australia
Inzant Pty Ltd inzant.com.au @InzantPtyLtd Inzant Sales: A mobile ordering & B2B e-Commerce system for wholesalers & distributors. Designed for wholesale professionals, it helps you automate your entire sales process. The iPad app will give your sales team their time back so they can focus on making more money. From visual product presentations to effective CRM management, right through to online ordering & merchandising. The platform allows users to increase their sales exponentially & save hours of their time. Re-branded Reflexion Solutions to Inzant in line with the brand name of their major product “Inzant Sales”. See Reflexion Solutions Pty Limited. HEATHERBRAE / Newcastle, New South Wales. Australia
Estii estii.com @EstiiHQ a proposal platform for professional & managed services that turns your estimates & pricing into stunning, data-rich proposals. Faster estimation, intelligent pricing and stunning proposals for B2B sales teams. Pitch perfect pricing. Estii turns your estimates into data-rich proposals: Outsell your competition with smarter, faster, more accurate estimates that can be published to proposals in seconds. Approve & close deals faster with real-time collaboration on scope & price. Give clients & stakeholders clearer insight into overall cost drivers. Sydney-based tech startup founded in 2021 after realising that many sales teams spend excessive time trying to keep commercial proposals in sync with shifting scope & pricing, & some still couldn’t style a pricing table if their life depended on it. Estii Co Pty Ltd. Sydney, NSW, Australia
Australia-based Questmate @QuestmateApp just showed another use case that reminded me of standup or SOD & EOD (Start of Day and End of Day) updates shared via Slack for remote or hybrid teams or just about any team.
Questmate questmate.com @QuestmateApp No Code. Making work simple, rewarding & consistent. Define a specific reward/incentive to be paid out / accessed right at the end of the workflow / job / task. In that sense almost a NoCode Smart Contract. Engaging Workflows. For teams of any type, size & mission. Team onboarding, training, tasks, etc. The simplicity of to-do lists 
with straightforward guidance & powerful integrations of external systems & applications. Enabling you to build empowering workflows that connect the what to the how. Also perfect for Customer Onboarding, Staff Onboarding & Surveys. Register for BETA access. Avalon Beach, Sydney, NSW, Australia. (Full disclosure: I’m an angel investor)
B2B Sales Enablement and Sales Tech SaaS 