September 2022 Sales Enablement market updates

The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:

19-Sep-2022: FLEX Capital acquired a majority stake in ComX “ AI for Sales”. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

20-Sep-2022: Sydney-based private equity firm, Potentia, is betting on Australian ASX-listed but US-centered, Nitro PDF. […] Nitro is an Australian version of the ubiquitous Adobe PDF software. In announcing its rejection of Potentia’s bid, Nitro claimed the $400M offer doesn’t adequately compensate shareholders for Nitro’s position as one of only two software companies worldwide with a proven enterprise-grade SaaS PDF productivity & eSigning platform, and a uniquely powerful & differentiated solution offering in a fast-growing global market worth $US28Bn.


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[…] a new product called ‘Docs to Decks’ that enables you to write your content in Canva Docs – and with one click, it will be converted into a beautiful presentation. […]

The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 777 line items

Private Equity ($43M) from Invictus Growth Partners Invictus Growth Management LLC (26-Jul-2022): Allbound @allbound
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX “ AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront @workfront @AdobeWorkfront / Figma / Adobe Firefly
Cincom Systems TeamSync CPQ Sync
Canva Magic Write / Magic Design. Record & download “talking presentations”. Edit video: Canva Video suite. ‘Docs to Decks’. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Alphabet: Google Bard (AI) / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / Currents/Spaces)
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko,, EverString @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture / Salesforce Genie / Genie for Tableau / MuleSoft / Slack Genie / Einstein AI & Flow automation
Microsoft: Microsoft Designer / Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning / Viva Sales seller’s companion to CRM working in productivity apps like Outlook & Teams w. integrations to Dynamics 365 Sales & Salesforce CRM
Atlassian Corporation Plc: Confluence Cloud, Trello, etc ( @doctapers / Percept.AI former Buddy AI)
NICE @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway (Atos [Unify Circuit by Unify will be sunset Dec-2022] acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc., BA-Insight Inc.
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Zoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. In December 2020, Zoom announced the acquisition of Keybase, a secure messaging & file-sharing service. 14-Apr-2023, Zoom announced plans to acquire Workvivo
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. [now once again] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 acquired Insite])
TA Associates: Revalize @revalize acquired Sofon Solutions @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge by @Instructure / Conga (Octiv [formerly TinderBox]) acquired by Apttus
Vista Equity Partners: ACQUIA INC (Widen Enterprises, Inc., SalesLoft (Costello, Noteninja), Drift (@GiantOtterTech AI), Pipedrive (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2) acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Oracle CPQ Cloud former BigMachines Inc + InQuira / Oracle Netsuite configure, price, & quote (CPQ) = Netsuite CPQ for sales teams
Dialpad @Dialpad acquired TalkIQ @Talk_iq (Vayo, ONDiGO) @6senseInc 6sense Insights, Inc. acquired Slintel @Slintel_Inc as well as Granite Media, Saleswhale, Fortella,
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app
Coveo (Qubit.
Sumeru Equity Partners: Former SocialChorus SocialChorus & Dynamic Signal combined to create Firstup @Firstup_io
Bigtincan [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark] probably not buying LiveTiles Ltd

Latest acquisition on my entire market overview of 777 vendors: 24-Sep-2022

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Ciara GmbH @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant for inside sales reps / inside sales teams. Provides interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Screen Shot 2022-09-24 at 1.44.41 pmMunich, Germany. Ciara joins forces with Unique! 11-Apr-2022, Unique acquired Ciara for an undisclosed amount. Together we are on the fast track to become the global leader in real-time conversation & sales intelligence. UNIQUE Unique AG, Zürich, Switzerland. Unique platform: Reinvents sales for the era of remote working & beyond. The more time you invest in sales conversations, the more deals you can win. Summarizing a sales pitch, updating CRM, onboarding new employees, coaching existing employees – all of this is time-consuming. But essential at the same time. Imagine these tasks being done for you automatically. That’s exactly what Unique does & much more! Unique’s AI-driven sales platform records & analyses sales conversations delivering real-time insights & coaching to sales teams helping them win more deals. Helps salespeople & customers understand each other better & build deeper, more meaningful relationships. Meeting Agenda & Real-Time Coaching: Structure your calls & stay consistent during on- & offline client conversations with an AI-driven meeting agenda. See what topics you covered, & what to mention next thanks to real-time coaching insights. Venture-backed B2B SaaS sales intelligence platform, transforming sales by empowering both sales teams & customers. Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals & build better customer partnerships; & to give customers a better, more transparent, informed buying experience.

Recent addition to my specific list for the Nordics:

Screen Shot 2022-09-22 at 8.12.27 pmBreyta @breytaHQ SaaS startup: Innovative CRM tool. CRM as it should be: Powerful & collaborative workspace for modern GTM teams to accelerate revenue across the entire customer lifecycle. Go beyond lead scoring so you can reach the right accounts at the right time with the right message. With our templates, you’ll be up & running within minutes. Collaborate across the customer journey: Deliver personalized experiences across touchpoints throughout your customers’ lifecycle. Move away from transactional sales & towards relationships where everyone works together to make the customer successful, no matter their job title. Aiming to bring more data-driven decisions to collaborative teams, boosting their success. Data & interactions are becoming more and more siloed & fragmented. Breyta is aiming to address this, by building a CRM that lets revenue teams collaborate together to generate more bookings & expansions with more & better data at their fingertips. The Norwegian startup announced seed funding led by Peak out of Amsterdam, Snö Ventures & Sondo out of Norway & existing investors. Brings the total raised by the company (founded 2021) to over €7M. Breyta AS, Nadderudveien 145B, 1359, Eiksmarka / Oslo, Norway

Rebranding on my list for India:

Journey Sales JourneyDXP @JourneySales smart rooms digitally engage customers with sales teams across the customer lifecycle, allowing them to easily collaborate – all in B2B sales solution designed for you & your customer. Smart Rooms are private digital collaboration spaces where a sales team & a customer team can work together, engage key decision-makers, invite colleagues, quickly reach consensus etc. Say goodbye to repeat conversations, endless emailing & unproductive phone calls & say hello to everyone on the same page. Once had $5.8M in revenue annually. Competes with Abtech Holdings. Journey Sales is now JourneyDXP. Although we started by targeting sales, our customers Screen Shot 2022-09-23 at 2.01.15 pmbegan to apply Smart Rooms to a variety of use cases that cross sales, marketing, & account management. A great customer experience is essential to modern sales success. By changing our name from Journey Sales to JourneyDXP, we’re underscoring the larger value of our products & services as components of a comprehensive digital experience platform designed to offer enterprise-wide benefits for teams. JourneyDXP continues to add new innovations to our Smart Rooms solution enabling client-facing end-users to improve engagement with prospects, clients, & fellow team members. Add to these innovations an expanded line of strategic coaching services to help B2B organizations embrace virtual selling & other digital-first business strategies, & JourneyDXP is changing the landscape of digital customer engagement, & unifying sales, marketing, success, account management, & channel partner teams in their efforts to build profitable pipelines & remain competitive in their space. Empower your team with a best-in-class digital sales solution to engage smarter & win more. Philadelphia, PA, USA & Chandigarh, Chandigarh, India

Further market updates:

Pressly @pressly Empower your team with a new kind of sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada. Sep. 7, 2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Screen Shot 2022-09-19 at 3.52.08 pmVision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada. Alida @AlidaTXM created a CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical. Alida Inc. formerly known as Vision Critical Communications Inc.

Screen Shot 2022-09-14 at 8.15.57 amMoxo @PoweredByMoxo modernize your client interaction workflows with your OneStop Client Interaction Hub. 11-Jul-2022, Client interaction workflow solution Moxo teamed up with Kasisto @kasistoinc the creators of financial services digital experience platform KAI, to provide digital assistant capabilities within Moxo’s OneStop Client Interaction Hub. The integration between Moxo & Kasisto means financial institutions (FIs) can streamline their client interactions across segments & uses cases. KAI will handle the initial product & Screen Shot 2022-09-14 at 8.17.07 amservice inquiries with intelligent digital assistants, & will escalate conversations requiring high-touch human interaction to the bank or FI via Moxo. Kasisto’s digital assistants, powered by the KAI conversational artificial intelligence (AI) platform, are the first digital banking assistants to be integrated within Moxo. The combined services provide an end-to-end client interaction solution for financial services. Embedded within Moxo’s Live Chat module & connected to the financial services ecosystem, KAI will handle the first level of client questions that don’t need to be answered by a human. When more complex questions can’t be answered by KAI, the digital banking assistant will escalate the conversation to a live service representative within Moxo’s Live Chat Module in real-time. Cupertino, CA, USA

Screen Shot 2022-09-22 at 7.39.41 pmRevSure.AI @RevSure Revenue Operations Analytics & Insights beyond the CRM. Build your Pipeline Muscle & Accelerate Revenue Growth. AI-based solution: View of the pipeline with proactive intelligence for faster lead-to-opportunity conversions to achieve better revenue predictability. RevSure.AI Inc. Palo Alto, CA, USA. Kodihalli, Bengaluru, Karnataka, India

AlphaSales @MichalLipka Pre-Launch Startup. Digital notebook with personal assistance for sales professionals. Sales meetings can be overwhelming, especially if you’re involved in complex or scientific sales. We’re developing a digital notebook with personal assistance aimed towards sales & business development professionals to help you conduct more efficient & effective meetings. London, England

Screen Shot 2022-09-04 at 12.38.23 amFalkon AI @falkon_ai revenue analytics & acceleration. Measure & improve what really matters. Win more. Together. Intelligence platform for the entire Go To Market (GTM) team: marketing, sales, & account management. Sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization. Falkon was started in 2020 as an augmented analytics company to improve business operations through analysis & automation. It raised $20M & is building integrations with workflow partners, support product research & expanding from 20 to 30 employees. The platform tries to unify a company’s go-to-market data (eg product usage metrics, CRM customer relationship management & sales enablement data & web traffic), de-duplicating the info & generating data-driven recommendations for sales & marketing teams – specifically sales development representatives, account executives & account managers. Uncover stuck sales pipelines & find new opportunities! Connect business intelligence tools to the platform to do reporting on customer accounts, contacts & channel data! Insights are delivered via Slack, email & embedded apps in services from Salesforce & other vendors; Falkon can automate workflows like enrollment in marketing campaigns & Salesforce task creation. Seattle, WA, USA

kpvmNnfe_400x400Winn AI @Winn_sales a real-time AI assistant that helps sales teams save time on busywork & Win more deals. AI-powered assistant designed to help sales teams automatically track, capture, & update CRM entries. Winn.AI monitors sales calls and records key data, in theory reducing the need for salespeople to note-take themselves. Links with Salesforce, HubSpot, Zoom, Microsoft Teams, & Google Meet. In addition to updating CRM records in real-time, the platform also proactively provides information about topics discussed by customers. Winn.AI Labs Ltd. Tel Aviv, Israel

Big moves in the Australian enterprise search & B2B Sales Enablement or Buyer Enablement space

Screen Shot 2022-09-13 at 10.13.10 amI started my Sales Enablement / MarTech / B2B content tools list for Australia, when I moved back to Australia in 2016. [See the Australian list or find them on my entire Airtable of 749 line items].

Now in September 2022, there have been lots of additions & changes:

13-Sept-2022, it was announced that, a Sydney artificial intelligence-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD.

[…] Search engine technology for enterprises, which is used by the likes of Sennheiser, Catch, the New South Wales government and Lockheed Martin.


Screen Shot 2022-09-13 at 9.51.36 @SearchioHQ (Formerly Sajari Enables every organization to create smart search experiences. Delight your customers with a faster, simpler site search experience: We built our own proprietary AI search engine to deliver incredible results at scale so you can provide your customers with a fast, accurate, & smart on-site search & discovery experience. Pty. Ltd. San Francisco, CA, USA & Sydney, NSW, Australia. 13-Sep-2022:, Sydney AI-based search startup, has been acquired by French unicorn company Algolia for more than $100M AUD, generating a healthy return for early investor Tidal Ventures, & making its Aussie founders multimillionaires.

I also just added:

wikiliveMyLiveSearch @MyLiveSearch (WikiLive) Real-Time Deep Search for the Web (could be applied as internal search by a business). The ability to search in Real-Time [including the Deep web] from your very own device is now a reality using WikiLive. While search engines like Google, Bing, Yahoo, etc do a great job locating content on the web that is visible – they are not truly searching the web at the time of the request. In fact, you a searching a historical copy of the web when you using search engines. In other words, you are searching only the search engine’s database copy of the web and not the web itself. Search engines also need to constantly go out and make copies of the known web allowing you to search a moment in time from their own cached copy of the web. This process is very time-consuming and very costly to search engines that need to constantly repeat this process over and over again. Search engines can take days to weeks or even months to return to a site to have it crawled again just to look for new content. The web is also very complex & not easily searchable. Lots of sites have vast amounts of data that is not searchable or is impossible for conventional search engines to crawl. In fact, the deep web is far larger than the normal web and is not searchable at all by conventional search engines most of the time. Melbourne, VIC, Australia

I have added two Australian companies that try to help with the B2B buying journey as illustrated here by Gartner in 2019:

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The buying journey isn’t linear: B2B buying doesn’t play out in any kind of predictable, linear order. Instead, customers engage in what one might call “looping” across a typical B2B purchase, revisiting each of those six buying jobs at least once. Buying jobs don’t happen sequentially, but more or less simultaneously.


1519870121965ChannelPoint @channelpoint_io ChannelPoint Commerce™ is a multitenant SaaS platform that enables networks of buyers & sellers to connect, communicate & trade within any given industry – globally. Specifically designed for B2B channels where manufacturers, wholesalers, resellers & end-user organisations buy & sell from one another. ChannelPoint (AU) Pty Ltd. Milsons Point, NSW, Australia

Screen Shot 2022-09-12 at 7.03.50 pmProductEngine Spreadsheets weren’t designed to manage products & pricing – version control issues, exports & imports to get data into other systems, no workflow or approval – Product Engine makes managing products & pricing faster, easier & more accurate! Brisbane, QLD, Australia

Screen Shot 2022-09-17 at 8.02.35 amInzant Pty Ltd @InzantPtyLtd Inzant Sales: A mobile ordering & B2B e-Commerce system for wholesalers & distributors. Designed for wholesale professionals, it helps you automate your entire sales process. The iPad app will give your sales team their time back so they can focus on making more money. From visual product presentations to effective CRM management, right through to online ordering & merchandising. The platform allows users to increase their sales exponentially & save hours of their time. Re-branded Reflexion Solutions to Inzant in line with the brand name of their major product “Inzant Sales”. See Reflexion Solutions Pty Limited. HEATHERBRAE / Newcastle, New South Wales. Australia

Screen Shot 2022-10-24 at 12.42.40 pmEstii @EstiiHQ a proposal platform for professional & managed services that turns your estimates & pricing into stunning, data-rich proposals. Faster estimation, intelligent pricing and stunning proposals for B2B sales teams. Pitch perfect pricing. Estii turns your estimates into data-rich proposals: Outsell your competition with smarter, faster, more accurate estimates that can be published to proposals in seconds. Approve & close deals faster with real-time collaboration on scope & price. Give clients & stakeholders clearer insight into overall cost drivers. Sydney-based tech startup founded in 2021 after realising that many sales teams spend excessive time trying to keep commercial proposals in sync with shifting scope & pricing, & some still couldn’t style a pricing table if their life depended on it. Estii Co Pty Ltd. Sydney, NSW, Australia

Australia-based Questmate @QuestmateApp just showed another use case that reminded me of standup or SOD & EOD (Start of Day and End of Day) updates shared via Slack for remote or hybrid teams or just about any team.

Screen Shot 2021-10-22 at 9.41.05 amQuestmate @QuestmateApp No Code. Making work simple, rewarding & consistent. Define a specific reward/incentive to be paid out / accessed right at the end of the workflow / job / task. In that sense almost a NoCode Smart Contract. Engaging Workflows. For teams of any type, size & mission. Team onboarding, training, tasks, etc. The simplicity of to-do lists 9G7dlbJj_400x400with straightforward guidance & powerful integrations of external systems & applications. Enabling you to build empowering workflows that connect the what to the how. Also perfect for Customer Onboarding, Staff Onboarding & Surveys. Register for BETA access. Avalon Beach, Sydney, NSW, Australia. (Full disclosure: I’m an angel investor)

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Job opening – Sales Enablement Program Lead @wrike a @Citrix company

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Old! Outdated!

Sales Enablement Program Lead
Wrike @wrike a @Citrix company
Prague, Czech Republic
Seniority: Mid-level

Work management platform: Built for teams & organizations looking to collaborate, create, & exceed every day, Wrike brings everyone & all work into a single place to remove complexity, increase productivity, & free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Sales Enablement Program Lead: Responsible for creating content, preparing for & conducting in-person & virtual training sessions for new & existing sales employees on product knowledge, prospecting, discovery, presentation skills, sales process, planning methodologies, Value Selling & other tools/resources relative to successful job performance. In addition, you will continue to look for opportunities to enhance the enablement program & solicit feedback from the field organization regarding their needs.

More about Your team

The team you’ll be a part of is a group of professionals driven by the passion for learning & growth. Sales Enablement Program Leads all have a background in Sales & Adult Learning; supported by Instructional Design & Operations colleagues. We value openness, growth mindset, collaboration & delivering on our goals. Above all, we love working with people and we support each other in our daily activities & beyond.

How You’ll make an impact

  • Build and maintain enablement content materials to ensure content is up-to-date and relevant in all role-based curriculums in the learning management system and associated content in the Guru content management tool.
  • Coordination, scheduling, & facilitation of workshops & certification processes.
  • Continuous feedback, reporting & ongoing communication of new hire certification progress to sales leaders.
  • Continual evaluation of sales certification processes / procedures / enablement content; improve training effectiveness by participating in the development of new approaches, techniques, & materials.
  • Ongoing support for new sales hires as needed through coaching/mentoring activities. Manage mentor program & onboard new mentors.
  • Build and facilitate practice and certification exercises in sales enablement coaching tools, in virtual tools & in-person skill practice workshops.
  • You’ll work closely with all cross-functional departments in the development & deployment of client-facing training programs.

You’ll achieve your best if you have

  • 3+ yrs of enterprise sales experience or sales management experience
  • 2+ yrs of experience in training development & delivery

You’ll stand out with

  • Expert level training & facilitation skills (both in-person & VILT)
  • Sales enablement curriculum development expertise; deep knowledge of adult learning principles and end-to-end process to develop and deliver enablement via multiple deployment methods
  • Experience engaging and communicating with all levels to conduct needs assessments with sales leadership at the highest levels
  • Strategic sales enablement planning & implementation experience
  • Experience using learning software: Captivate, Camtasia, Brainshark [Now part of Bigtincan], Mindtickle, SalesHood or other sales enablement tools etc.
  • Superior communication skills

Continue reading “Job opening – Sales Enablement Program Lead @wrike a @Citrix company”

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