Private Equity as strategic & operational support to help b2b Sales Enablement MarTech SaaS

The trend covered in my post “Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market” is continuing:

15-Nov-2022, Dura Software acquired Revegy for an undisclosed amount. Dura Software @dura_software is a holding company that buys & operates software companies for the long-term. San Antonio, Texas, USA. Revegy @revegy highly visual & configurable sales enablement software solution.

Invictus Growth Partners Invictus Growth Management LLC

  • Allbound @allbound (26-Jul-2022: $43M Private Equity from Invictus Growth Partners Invictus Growth Management LLC)

2-Dec-2022, Bigtincan is the latest software company to find itself on the receiving end of an opportunistic takeover bid, disclosing a $442 million unsolicited bid from one of its largest shareholders:

SQN Investors, a California-based long/short equities investment adviser and private equity fund with a focus on tech companies.

16-May-2022, SANTA MONICA, Calif., Cornerstone OnDemand, Inc., a cloud-based talent management software provider backed by Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”), announced it has completed its acquisition of EdCast. Cornerstone and EdCast are united in a vision to create an open platform for people development, growth, and mobility, powered by AI, machine learning, and people data. The platform will enable organizations of all sizes to create a scalable learning infrastructure, extend the impact of talent technology investments, and deliver personalized growth for employees that spans learning, skill development, content, and career mobility. Together, Cornerstone and EdCast will help organizations around the world improve productivity across their businesses.

  • Clearlake Capital Group, L.P.
    • Cornerstone OnDemand, Inc.
      • EdCast

19-Sep-2022: FLEX Capital acquired a majority stake in ComX “ AI for Sales”. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

20-Sep-2022: Sydney-based private equity firm, Potentia, is betting on Australian ASX-listed but US-centered, Nitro PDF. […] Nitro is an Australian version of the ubiquitous Adobe PDF software. In announcing its rejection of Potentia’s bid, Nitro claimed the $400M offer doesn’t adequately compensate shareholders for Nitro’s position as one of only two software companies worldwide with a proven enterprise-grade SaaS PDF productivity & eSigning platform, and a uniquely powerful & differentiated solution offering in a fast-growing global market worth $US28Bn.

Screen Shot 2023-03-14 at 9.16.03 pmCorporate Visions marketing & sales messaging, tools & training company, June 2014 it acquired Launch International, a communications company specializing in marketing & sales enablement content Larkspur, CA, USA. 19-Aug-2021, Sentinel Capital Partners, a private-equity firm that invests in lower mid-market companies, sold Corporate Visions Inc. @corpv a sales & marketing enablement company in the US, to The Riverside Company. Screen Shot 2022-08-20 at 8.11.22 pm Terms weren’t disclosed. Former DSG Consulting @JustAddDSG the combination of DSG & Corporate Visions can turn your growth plays into big commercial outcomes. Corporate visions acquired dsg to expand revenue growth services: 18-Apr-2022, Consulting & training companies Corporate Visions & DSG are coming together to provide an expanded set of Revenue Growth Services to improve B2B commercial execution.

Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC $115M strategic equity investment into @UplandSoftware in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to Screen Shot 2022-07-17 at 11.46.10 amcapture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base & strong product portfolio.

  • Private Equity Firm HGGC, LLC
      • Altify
      • Kapost
      • RO|innovation
      • Qvidian
        • (Sant & Kadient)
      • BlueVenn
      • Objectif Lune Inc.
      • BA-Insight Inc.


Streamz – one of my latest additions to this market overview graph came from a submission via this quest powered by which is free for nonprofit organizations now:

Streamz @Streamzai AI-based mobile sales readiness platform that empowers companies to build & maintain a highly prepared, engaged, & differentiated sales team. Enable, train & empower your sales talent everywhere. Get your team sales ready- Faster & Easier. Accelerate your business with our world-class mobile-driven sales enablement & readiness platform. Leverage our AI-enabled continuous measurement technology. Set yourself apart from your competition now. GROW YOUR SALES REVENUE WITH PROVEN DATA DRIVEN AI-ENABLED APPROACHES. Track, measure & improve sales knowledge & skills continuously with mobile-first sales enablement technology. Correlate with various sales metrics, & address key learning gaps. Create effective sales readiness programs that can drive improvements individually & at enterprise level. Achieve your sales goals through smarter actions. TeamStreamz Pte Ltd. Singapore, India

Screen Shot 2022-07-17 at 11.29.56 am

I have added Streamz to…

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

Screen Shot 2022-07-17 at 12.39.07 pmBalto @balto_ai Real-Time Guidance platform – shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Help Agents Say the Right Thing on Every Single Call: Balto shows agents the best things to say, automatically scores 100% of calls, & alerts managers for coaching moments in real-time. Getting Conversations Right: Start improving conversations when it matters most: in the moment. Get more sales & happier customers in just 45 days with Real-Time Guidance. Powered by AI, Balto listens to both sides of a conversation & visually prompts agents with the best things to say, live on every call. Scale “perfect” to thousands of agents with the push of a button & get immediate insight into what’s working & what’s not. Balto Software, Inc. St. Louis, MO, USA

The following table highlights how private equity is eating Sales Enablement / MarTech. Also see my database of 777 line items

Private Equity ($43M) from Invictus Growth Partners Invictus Growth Management LLC (26-Jul-2022): Allbound @allbound
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
FLEX Capital acquired a majority stake in ComX “ AI for Sales”
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront @workfront @AdobeWorkfront / Figma / Adobe Firefly
mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono] / Aptology @APTOLOGY1 / ExecVision
Canva record & download “talking presentations”. Edit video: Canva Video suite. Canva Visual Worksuite
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Dura Software (Revegy)
Alphabet Inc.: Google Bard (AI) / Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites / Currents/Spaces /
Meta (Metaverse, Oculus / Reality Labs / Project Cambria / Meta Quest Pro! / Workplace by Facebook, Facebook, WhatsApp, Instagram, Messenger, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko,, EverString @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc ( @doctapers / Percept.AI former Buddy AI)
NICE @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway (Atos [Unify Circuit by Unify will be sunset Dec-2022] acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc., BA-Insight Inc.
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. [now once again] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 acquired Insite])
TA Associates: Revalize @revalize acquired Sofon Solutions @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge by @Instructure / Conga (Octiv [formerly TinderBox]) acquired by Apttus
Vista Equity Partners: ACQUIA INC (Widen Enterprises, Inc., SalesLoft (Costello, Noteninja), Drift (@GiantOtterTech AI), Pipedrive (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software]), Demandbase (InsideView & DemandMatrix)
TPG private investment firm: Nintex (Drawloop Technologies / K2) acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Clearlake Capital Group, L.P. [Cornerstone OnDemand, Inc. (EdCast)]
Dialpad @Dialpad acquired TalkIQ @Talk_iq (Vayo, ONDiGO) @6senseInc 6sense Insights, Inc. acquired Slintel @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app
Coveo (Qubit.
Sumeru Equity Partners: Former SocialChorus SocialChorus & Dynamic Signal combined to create Firstup @Firstup_io
SQN Investors hold 13.6% of the AI-powered software provider @Bigtincan: Bigtincan [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark, StorySlab, Task Exchange, SalesDirector @SalesDirectorAI], not buying LiveTiles Ltd @LiveTiles]
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