Growth and market size of the Sales Enablement part of the MarTech and SalesTech markets

I track the number of LinkedIn users with Sales Enablement in their current job title on LinkedIn.

7-Apr-2023, LinkedIn had 18k users like that globally. Of course, that includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s more than 6x since 2015, when I started tracking it. [My blog turns 14 years old in 2023.]


Thank you to Mike Kunkle @Mike_Kunkle for mentioning this work of mine in his book:



Screen Shot 2023-02-14 at 10.58.25 am

The most recent additions to my complete database on airtable are:

Screen Shot 2022-06-22 at 1.45.41 pmCoSell @CoSell_io Sell More, Together. Sell more with your investors, advisors, & execs. Unlock revenue through your exclusive network purpose-built for referrals & relationship-selling. Leverage your investors, advisors, customers, & internal execs to break into your key accounts. For any startup, demand generation is the oxygen that they breathe. With infinite choices, today’s customers have become numb to traditional mass marketing & cold outreach. The last great opportunity to provide this needed oxygen is to empower revenue teams to build networks for relationship-selling. CoSell, Inc. Austin, Texas

Screen Shot 2022-06-20 at 2.25.13 pmValuecase @valuecase End-to-end customer engagement for B2B sales teams. “A Selling Experience Buyers Love”: Become the most buyer-centric sales team by working alongside your B2B prospects in a single personalised space. Align on key milestones & set joint goals to close the deal. Handover to customer success seamlessly. The relationship between sellers & buyers changed dramatically. We aim to redefine B2B purchasing, just as Salesforce & HubSpot have transformed the market over the last 20 years. We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates & build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship. Hamburg, Germany. Valucase GmbH

I’ve also added Valuecase to my list of companies from Europe (European Sales Enablement software) and to my list for German companies.

Screen Shot 2022-06-29 at 9.01.30 pmGondola (rebranded) @GondolaAi boosts deal momentum by enabling productive sales conversations. Before the rebranding it used to be: Demoflow @thedemoflow demo platform that helps you wow prospects & sell more, faster. Demo platform that enables to streamline prep, presentation, follow-up, & documentation across a sales organization. The company’s integrated CRM documentation & live URL management that allows the user to conduct seamless product demos every single time. Founded 2019. Denver, CO, USA. Swivel Demos Inc., dba Demoflow, a Delaware corporation (“Demoflow”)

On my other list of tools that brands in this market use globally I have added:

Screen Shot 2022-06-21 at 11.08.16 amSocxo / @socxo Create a successful Brand Ambassador Program. Employee Advocacy, Brand Advocacy, Mobile Application… In an age when the digital ecosystem is overcrowded, making organic growth difficult, social media brand ambassador programs could be the answer to get people talking. Build a winning social media brand ambassador program! USA

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