Latest graph for the Sales Enablement & Sales Engagement part of the MarTech SalesTech landscape

Please see further below for mergers & acquisitions, pivots and rebrandings you might have missed.

After several clean-ups and deadlink check-ups of my complete database of the Sales Enablement and Sales Engagement part of the MarTech / SalesTech B2B SaaS landscape (export/download here), I have published the latest graph with my findings as of 16-Jul-2022.

Submit edits via this Quest.


Screen Shot 2022-05-25 at 9.15.28 amZoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. 12-May-2022, Zoom to Acquire Solvvy & Advance the Next Frontier of Customer Service. Launched Zoom Contact Center with the goal of redefining the contact center category with a unique combination of unified communications & customer experience. Solvvy will help achieve that goal. Solvvy is conversational AI for customer support. The chatbot & automations reduce tickets, boost agent productivity, & delight customers. Zoom Video Communications, Inc., USA

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus was acquired by Sumeru Equity Partners for $100M USD:

Screen Shot 2022-05-22 at 9.45.49 pm

Firstup, Inc. @Firstup_io former SocialChorus @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. 14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.

Screen Shot 2022-05-20 at 9.33.35 amVelocify also known as Leads360. Ellie Mae is now ICE Mortgage Technology which acquired Velocify, Inc. for $128M USD on 31-Aug-2017. designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, USA. Ellie Mae acquired Velocify, Inc. for $128,000,000 Renamed now: 31-Aug-2017, ICE Mortgage Technology acquired Velocify, Inc. for $128M USD

Kuvana @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages & CRM. Key prospect interaction is captured, & followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails & see the stats as they roll in. Atlanta, GA. Swiftpage @Swiftpage has one purpose — to fuel small business growth. Swiftpage had $7.5M in estimated revenue annually & competes with HubSpot, Apto, & Keap. Denver, Colorado, USA. Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage @Swiftpage now @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow at @ActCRM Scottsdale, AZ, USA

Screen Shot 2022-05-18 at 4.32.29 pmOrtto @OrttoHQ former Autopilot @autopilotapp visual marketing software for automating customer journeys. Make more money with marketing automation designed for the entire customer journey. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. AutopilotHQ Inc., Sydney, NSW, Australia. 30-Mar-2022, Autopilot rebrands as Ortto. The Australian SaaS success story, Autopilot, has unveiled a new name & logo as part of a major rebrand:

Vista Equity Partners @Vista_Equity

Permira Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.


Also see my database of 777 line items

Zoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems TeamSync CPQ Sync
Canva record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko,, EverString @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc ( @doctapers / Percept.AI former Buddy AI)
NICE @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway (Atos [Unify Circuit by Unify will be sunset Dec-2022] acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Software Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc., BA-Insight Inc.
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. [now once again] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 acquired Insite])
TA Associates: Revalize @revalize acquired Sofon Solutions @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge by @Instructure / Conga (Octiv [formerly TinderBox]) acquired by Apttus
Vista Equity Partners: ACQUIA INC (Widen Enterprises, Inc., SalesLoft (Costello, Noteninja), Drift (@GiantOtterTech AI), Pipedrive (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2) acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Dialpad @DialpadHQ acquired TalkIQ @Talk_iq (Vayo, ONDiGO) @6senseInc 6sense Insights, Inc. acquired Slintel @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app
Coveo (Qubit.
Sumeru Equity Partners: Former SocialChorus SocialChorus & Dynamic Signal combined to create Firstup @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box (SignRequest /
ActiveCampaign (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

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