Scott Brinker’s 2022 MarTech marketing technology landscape

Screen Shot 2022-05-06 at 4.32.59 pm

3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).


The number of solutions is now 9,932 — up 24% from 2020″.

Screen Shot 2022-05-06 at 4.29.32 pm

He also “launched a new interactive site at martechmap.com, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

b2b_sales_enablement_saas_16-jul-2022

The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of Jul-2022:

linkedin

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