Latest graph for the Sales Enablement & Sales Engagement part of the MarTech SalesTech landscape

Please see further below for mergers & acquisitions, pivots and rebrandings you might have missed.

After several clean-ups and deadlink check-ups of my complete database of the Sales Enablement and Sales Engagement part of the MarTech / SalesTech B2B SaaS landscape (export/download here), I have published the latest graph with my findings as of 16-Jul-2022.

Submit edits via this Quest.


Screen Shot 2022-05-25 at 9.15.28 amZoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales. 12-May-2022, Zoom to Acquire Solvvy & Advance the Next Frontier of Customer Service. Launched Zoom Contact Center with the goal of redefining the contact center category with a unique combination of unified communications & customer experience. Solvvy will help achieve that goal. Solvvy is conversational AI for customer support. The chatbot & automations reduce tickets, boost agent productivity, & delight customers. Zoom Video Communications, Inc., USA

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus was acquired by Sumeru Equity Partners for $100M USD:

Screen Shot 2022-05-22 at 9.45.49 pm

Firstup, Inc. @Firstup_io former SocialChorus @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. 14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.

Screen Shot 2022-05-20 at 9.33.35 amVelocify also known as Leads360. Ellie Mae is now ICE Mortgage Technology which acquired Velocify, Inc. for $128M USD on 31-Aug-2017. designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, USA. Ellie Mae acquired Velocify, Inc. for $128,000,000 Renamed now: 31-Aug-2017, ICE Mortgage Technology acquired Velocify, Inc. for $128M USD

Kuvana @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages & CRM. Key prospect interaction is captured, & followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails & see the stats as they roll in. Atlanta, GA. Swiftpage @Swiftpage has one purpose — to fuel small business growth. Swiftpage had $7.5M in estimated revenue annually & competes with HubSpot, Apto, & Keap. Denver, Colorado, USA. Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage @Swiftpage now @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow at @ActCRM Scottsdale, AZ, USA

Screen Shot 2022-05-18 at 4.32.29 pmOrtto @OrttoHQ former Autopilot @autopilotapp visual marketing software for automating customer journeys. Make more money with marketing automation designed for the entire customer journey. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. AutopilotHQ Inc., Sydney, NSW, Australia. 30-Mar-2022, Autopilot rebrands as Ortto. The Australian SaaS success story, Autopilot, has unveiled a new name & logo as part of a major rebrand:

Vista Equity Partners @Vista_Equity

Permira Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.


Also see my database of 777 line items

Zoom @Zoom acquisition of Solvvy @solvvyinc to strengthen conversational AI capabilities & launched Zoom IQ for sales
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Cloud / AEM / Marketo / ToutApp
Cincom Systems TeamSync CPQ Sync
Canva record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko,, EverString @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc ( @doctapers / Percept.AI former Buddy AI)
NICE @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway (Atos [Unify Circuit by Unify will be sunset Dec-2022] acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland Software Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc., BA-Insight Inc.
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. [now once again] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 acquired Insite])
TA Associates: Revalize @revalize acquired Sofon Solutions @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge by @Instructure / Conga (Octiv [formerly TinderBox]) acquired by Apttus
Vista Equity Partners: ACQUIA INC (Widen Enterprises, Inc., SalesLoft (Costello, Noteninja), Drift (@GiantOtterTech AI), Pipedrive (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2) acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Dialpad @DialpadHQ acquired TalkIQ @Talk_iq (Vayo, ONDiGO) @6senseInc 6sense Insights, Inc. acquired Slintel @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborne app
Coveo (Qubit.
Sumeru Equity Partners: Former SocialChorus SocialChorus & Dynamic Signal combined to create Firstup @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
box (SignRequest /
ActiveCampaign (Postmark & DMARC Digests, two products owned by Philly web dev mainstay Wildbit, were sold to Chicago-based ActiveCampaign)
Smartsheet (Brandfolder DAM / 10,000ft / TernPro / Slope / Converse.AI)

Job opening – Sales Enablement Technology & Content Manager SentinelOne

Screen Shot 2022-05-17 at 2.09.00 pmSales Enablement Technology & Content Manager

SentinelOne @SentinelOne

Mountain View, CA, USA

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, & responds to threats in real-time. Singularity XDR ingests data & leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We’re a values-driven team where names are known, results are rewarded, & friendships are formed. Trust, accountability, relentlessness, ingenuity, & OneSentinel define the pillars of our collaborative & unified global culture. We’re looking for people that will drive team success & collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?

SentinelOne is seeking an enthusiastic, innovative, & forward-thinking enablement professional to join our fast-growing Sales Enablement team. The Sales Enablement Content Manager role will be responsible for the management & optimization of our sales enablement content, tools & technology to drive the continual improvement of sales rep performance & productivity.

What will you do?

  • Publish, organize and govern content and assets in our sales enablement and learning platforms with a focus on increasing usage, adoption, and engagement.
  • Assist in the design and creation of enablement content, learning assets, and web pages in our sales enablement platform.
  • Work with content owners & SMEs to ensure content and learning assets are relevant and up to date.
  • Assist in creating & managing communications around enablement and learning initiatives.
  • Gather requirements from key stakeholders to ensure enablement initiatives meet objectives.
  • Continually gather feedback and improve the experience and effectiveness of enablement content & programs.
  • Drive the measuring & reporting of impact and usage metrics around enablement efforts.

What skills and experience should you bring?

  • 5+ years of sales enablement or relevant work experience.
  • Experience with sales enablement & learning tools and technology. (Highspot a plus).
  • Strong project management skills and ability to manage and prioritize high workloads
  • Ability to work in a team environment & collaborate.
  • Excellent people skills.
  • Very strong communication & writing skills.
  • Customer-first mentality and focus on user experience.

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.

Job opening – Sales Enablement at @StackAdapt

Sales Enablement Specialists in:

    • East Coast
    • West Coast

Sales Enablement Specialist


Are you a results-oriented sales trainer with experience coaching sales teams? Are you always looking for different ways to use various sales tools to their full potential? If so, we want to hear from you! We are looking for a Sales Enablement Specialist to help optimize the performance of our sales team through the ownership of sales enablement tools and cross-functional collaboration. Reporting to the VP, Sales Enablement, you’ll use your knowledge of the Programmatic landscape to come up with best practices to help our Revenue team pitch our platform effectively and win new business. Additionally, you’ll work closely with the leadership team to derive data-driven insights that maximize the revenue team’s growth opportunities.

StackAdapt is a Remote First company.

What you’ll be doing:

  • Influence build and lead education programs focused on sales and product knowledge
  • Onboard new hiring classes throughout the year
  • Coach revenue facing teams throughout their ramp (account executives, account managers, etc.)
  • Coordinate individual and team performance review sessions to discuss strengths and weaknesses
  • Collect feedback from sales reps and managers about training courses
  • Report on impact of training programs (e.g. sales achieved, retention rate, etc.)
  • Observe sales encounters and determine training needs for individual reps and/or teams
  • Work closely with Sales Directors to create best practices for using various sales enablement tools such as Salesloft, Gong, Highspot etc
  • Monitor and analyze the usage of sales enablement content and software
    Collaborate with our People & Culture team on sales training for the team as well as ongoing systems and processes training

We’ll be reaching out to applicants that have:

  • 2+ years of proven work experience as a Sales Trainer or similar role
  • Experience in a sales position is a plus
  • Ability to manage the full training cycle, including in-person activities and web-based learning
  • Strong industry knowledge and understanding of how to position StackAdapt’s capabilities in the market
  • Strong communicator; enjoys working cross-functionally with various teams
  • Expert user of Salesforce
  • Strong knowledge of existing sales enablement tools like Salesloft, Gong, etc
  • Self-starter who is comfortable vocalizing insights and opinions
  • You love taking initiative and have strong intrapreneurial skills.
  • Excellent organizational and project management skills
  • Reliable, with a strong sense of urgency

StackAdapters enjoy:

  • Competitive salary with bonus
  • Health Insurance cover
  • Superannuation contributions
  • Work from home reimbursements
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events (virtually!)

About StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

Scott Brinker’s 2022 MarTech marketing technology landscape

Screen Shot 2022-05-06 at 4.32.59 pm

3-May-2022, Scott Brinker @chiefmartec shared the 2022 marketing technology landscape, a joint production between himself “and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).

The number of solutions is now 9,932 — up 24% from 2020″.

Screen Shot 2022-05-06 at 4.29.32 pm

He also “launched a new interactive site at, free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. You can filter by a vendor’s HQ country.”

I took this moment to also issue the latest version of my own specific B2B Sales Enablement & Sales Engagement SaaS portion of the MarTech and Sales Technology market:

Screen Shot 2023-01-27 at 12.42.38 pm


The number of LinkedIn users with Sales Enablement in their job title which I have been tracking since 2015 also just jumped to an all-time high, as of Nov-2022:

Screen Shot 2023-01-07 at 9.13.42 pm

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