Private equity is eating the Sales Enablement and Sales Engagement part of the MarTech market

Screen Shot 2022-06-27 at 7.57.18 pm4-Feb-2019, Joe Panettieri @joepanettieri wrote the following about the MSP (managed services provider) Software Market, but the same could be said about the Sales Enablement / Sales Engagement market:

Private Equity Is (Still) Eating the MSP (managed services provider) Software Market

Private equity firms like Insight Venture Partners, Thoma Bravo & Vista Equity Partners are reshaping the MSP (managed services provider) software market. And they’re not done.

Private equity firms have acquired many (though not all) of the large MSP software providers in the SMB market. But the M&A game isn’t over. Indeed, the stakes may be about to go even higher. […] The big private equity players in the sector — particularly Insight Venture PartnersThoma Bravo and Vista Equity Partners, among others — are plotting their next moves.


sales_enablement_market_b2b_SaaS_MarTech-Nov-2022


12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD


1-Sep-2021, Drift acquired by Vista Equity Partners


22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.


4-Sep-2018, Khoros was acquired by Vista Equity Partners


4-Sep-2018, Lithium Technologies, LLC / Lithium Technologies acquired by Khoros


29-Aug-2017, Jive Software acquired by Lithium Technologies


12-Jun-2017, Jive Software acquired by Aurea Software for $462M USD


30-Jun-2015, Aurea Software acquired by Aurea Software


5-Oct-2021, Nintex acquired by TPG


19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company. The terms were not disclosed.


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Vista Equity Partners @Vista_Equity


NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd.


Accel-KKR INVESTMENT FIRM

technology-focused private equity firm specialized in growth & middle-market investments
  • Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA, USA
  • FastSpring. 18-Feb-2018, Accel-KKR acquired FastSpring for an undisclosed amount.
    • SalesRight. 19-Nov-2020, SalesRight acquired by FastSpring.

Axway axway.com

  • Atos
    • Unify unify.com Circuit by Unify will be sunset Dec-2022
    • bluekiwi.io bluekiwi-software.com acquired by Atos

Private Equity Firm HGGC, LLC

14-Jul-2022, Private Equity Firm HGGC, LLC hggc.com $115M strategic equity investment in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price. Provides incremental capital intended to capture the attractive M&A opportunity set that is expected to emerge as a result of the current macroeconomic environment. It also brings additional strategic & operational support as HGGC and Upland work together to strengthen the company’s go-to-market capability to fully leverage the value of its enterprise customer base and strong product portfolio.

Upland publicly traded as $UPLD


ESW Capital Group

Aurea, Inc.

  • Jive Software
  • XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS

EQT (EQT Partners AB) eqtgroup.com

Private equity firm that invests in companies & regions where there is an industrial approach. Stockholm, Stockholms Lan, Sweden

Sitecore was acquired by EQT (EQT Partners AB) for $1.1bn, 1-Apr-2016. This deal was done in Cash & Stock.


Ziff Davis, Inc was J2 Global, Inc


Insight Partners

Optimizely rebranded Episerver Inc

optimizely.com acquired Insite

  • Insite Software
    • Storyworks Ondemand/Storyworks1

INVESTMENT FIRM Stage Fund

  • Ontuitive ontuitive.com @Ontuitive 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount. Now the domain re-directs to zeal.technology

TA Associates

Global growth private equity firm raised $47.5bn in capital since its founding in 1968 and is committing to new investments at the pace of over $3bn per year

Revalize revalizesoftware.com @revalize 29-Jun-2021, BOSTON, MA and JACKSONVILLE, FL – TA Associates, a global growth private equity firm with more than four decades of experience investing in enterprise software, has formed a new cloud-based platform called Revalize.

  • Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions. 5-Oct-2021, Revalize acquired Sofon for an undisclosed amount.

Thoma Bravo private equity firm @thomabravo


TPG

private investment firm that manages capital across a family of funds
  • Nintex nintex.com enables enterprise IT professionals to more easily create & manage simple to sophisticated business processes. 5-Oct-2021, Nintex was acquired by TPG.
    • Drawloop Technologies
    • K2

Permira

permira.com Global investment firm that backs successful businesses with growth ambitions. London, England, United Kingdom. Private Equity; Firm Late Stage Venture

29-Sep-2020, Seismic raised $92m in Series F funding led by the Permira funds.

Nu:Pitch became Seismic.

Screen Shot 2022-04-06 at 2.03.02 pm

Sumeru Equity Partners

Private equity firm that invests in middle-market companies across software, hardware, & technology.

15-Jul-2020, SocialChorus acquired by Sumeru Equity Partners for $100M USD:

Firstup, Inc. firstup.io @Firstup_io former SocialChorus socialchorus.com @socialchorus develops employee communication & engagement platform intended to transform workers & organizations connect. Use-cases/sales-enablement/ Keep Your Field Sales Teams Better Informed: Distributed sales teams need frequent, rapid communications from their sales managers to stay ahead of the competition. Additionally, they need regularly updated sales enablement materials to effectively reach their prospects. $16M in estimated revenue annually & competes with Phobio, Dynamic Signal, & GuideSpark. San Francisco, California, United States. Screen Shot 2022-05-22 at 9.45.49 pm14-Sep-2021, SocialChorus & Dynamic Signal, two SaaS companies in the digital employee experience (DEX) market combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, & engage every worker, everywhere.


Sentinel Capital Partners

19-Aug-2021, Sentinel Capital Partners, a private equity firm that invests in lower mid-market companies, announced the sale of Corporate Visions Inc., the sales & marketing enablement company in the U.S., to The Riverside Company.


Also see my database of almost 753 line items


EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe Experience Cloud / AEM / Marketo / ToutApp / Workfront workfront.com @workfront @AdobeWorkfront / Figma
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus / Reality Labs, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Asana for Marketing, Asana Operations & Asana for Sales & Account Management
Permira permira.com: Nu:Pitch became Seismic: Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021])
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai, EverString everstring.com @EverString
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly Lurniture
Microsoft Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers / Percept.AI former Buddy AI)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)
Axway axway.com (Atos [Unify unify.com Circuit by Unify will be sunset Dec-2022] bluekiwi.io bluekiwi-software.com acquired by Atos)
Private Equity Firm HGGC, LLC invested in Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com, BA-Insight Inc. bainsight.com
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
ESW Capital Group: Aurea, Inc. (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Insight Partners: Optimizely rebranded Episerver Inc [Insite Software acquired Storyworks Ondemand/Storyworks1 optimizely.com acquired Insite])
TA Associates: Revalize revalizesoftware.com @revalize acquired Sofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions
Thoma Bravo private equity firm: Bridge @GetBridge getbridge.com by instructure.com @Instructure / Conga conga.com (Octiv [formerly TinderBox]) acquired by Apttus apttus.com
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs, Khoros (Lithium Technologies, LLC / Lithium Technologies [Jive Software])
TPG private investment firm: Nintex (Drawloop Technologies / K2)
opentext.com acquired Documentum / Dell EMC’s Enterprise Content Division. The product originally called Livelink became an OpenText flagship product
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Highspot
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Gong.io (Vayo, ONDiGO)
6sense.com @6senseInc 6sense Insights, Inc. acquired Slintel slintel.com @Slintel_Inc
Demand Science: PureB2B, Klarity, Internal Results, Leadiro [B2B sales enablement, sales intelligence & data enrichment platform], Tidings, BIOMES, airborneapp.io
Coveo coveo.com (Qubit. qubit.com)
Sumeru Equity Partners: Former SocialChorus socialchorus.com SocialChorus & Dynamic Signal combined to create Firstup firstup.io @Firstup_io
Bigtincan: [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
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