Sales Enablement acquisitions you missed

12-Nov-2020, Pipedrive acquired by Vista Equity Partners for $1.5Bn USD.


1-Sep-2021, Drift acquired by Vista Equity Partners.


22-Dec-2021, Salesloft acquired by Vista Equity Partners. Vista bought it “taking a majority stake” for/at $2-2.3Bn USD after Salesloft achieved $100M annual revenue.


5-Nov-2020Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data


Screen Shot 2022-03-02 at 10.06.54 amKompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain. On 1-Mar-2022, Semrush SEMrush Inc semrush.com an online visibility management SaaS platform, announced plans to acquire competitive intelligence automation & sales enablement platform Kompyte. Based out of Austin, Kompyte is an Al-driven solution designed to simplify the tracking, compilation & analysis of competitor insights for sales, marketing, product development & executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, & revenue capture for both small teams & large enterprises.


Screen Shot 2022-03-29 at 11.08.57 amSlintel slintel.com @Slintel_Inc go-to-market intelligence that helps businesses discover & connect with high-intent buyers. Enabling companies to prospect better & scale faster by providing lead intelligence & sales enablement support. Helps companies boost conversion rates by getting in front of the right prospects at the right time, using the right medium & with the right content. Competes with Infer, Leadspace, & Lattice Engines. San Francisco, CA, USA. Screen Shot 2022-03-31 at 8.53.30 am5-Oct-2021, 6sense 6sense.com @6senseInc (6sense Insights, Inc.) acquired Slintel for an undisclosed amount. The software firm 6sense, uses AI to improve sales & marketing for businesses. It reached a $5.2bn valuation following a recent $200M late-stage funding round. The San Francisco-based startup was last valued at $2.1B in March 2022 after its $125M Series D round.


Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.


Screen Shot 2022-03-20 at 12.10.35 pmBynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. Screen Shot 2022-03-20 at 12.49.22 pm3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.


Screen Shot 2022-03-20 at 11.59.29 amSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Screen Shot 2022-03-20 at 12.04.47 pmRevalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.


ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-02-28 at 4.20.54 pmisentia.com @isentia Asia Pacific focused media intelligence & insights business. Discover & share insights from news & social media to drive smarter decisions. Has been sold to UK-based Access Intelligence: Jun-2021, Isentia Group Limited announced a takeover offer from Access Intelligence accessintelligence.com at implied Enterprise value of $67M. Access Intelligence is a technology led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing & communications industries. Access Intelligence’s technology is relied on by 3,500+ organisations every day, from global blue-chip enterprises & marketing agencies to public sector organisations & not for-profits (NFP). iSentia has offices in all larger cities in Australia. Access Intelligence Plc. is a London, UK software provider. Their flagship Vuelio Database offering is a fully integrated communications management platform that combines solutions for public relations, public affairs, stakeholder & influencer relations.


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