European Marketing Technology Landscape Supergraphic from MartechTribe.com
My list of Swiss Sales Enablement software vendors / Sales Enablement solutions, marketing content management (CMS/DAM), sales knowledge management (KM/LMS), MarTech SaaS from Switzerland, as of 26-Sep-2022:
Blueconomics blueconomics.info @blueconomics Blueconomics Business Solutions GmbH Zürich/Switzerland. Online tool helping sales teams to hunt & farm new business by visualizing & analyzing relationship networks. Bachenbulach, Zurich, Switzerland Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.
eggheads eggheads.ai @eggheads_ai conversational microlearning (micro-learning) eLearning: Do your employees always know the latest news from your company? Are their skills up-to-date? In these times many businesses struggle to keep employees current & updated. Make it easy & fun for your team to soak up new business knowledge with chat-based learning nuggets. Let your internal news & trainings feel like WhatsApp. Provide an experience like Duolingo with your content. Create short, mobile & interactive chat conversations to train employees & keep them updated. Sign up now & get new ideas for your trainings, internal communications & more. Eggheads GmbH. Pfäffikon, Switzerland
Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.
Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. 10-Sep-2019 – Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. 25-Sep-2019, Temenos (SIX: TEMN) @Temenos GENEVA Switzerland banking software company, announced: the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.
PITCHER pitcher.com @pitcherdotcom end-to-end mobile sales enablement platform that empowers your employees to fully engage your customers & prospects: Streamlines customer interactions & tracks reactions to marketing collateral, effectively closing the marketing feedback loop. Give your team the latest data, collateral, & key messaging anytime, anywhere—even offline. Out-of-the-box mobile modules will transform your sales process. Connecting to a number of CRM & ERP systems, & making this data available in the field, gives your sales teams the capability to be mobile & real-time – with the information that matters most. Access your essential Salesforce, Microsoft Dynamics & Oracle OnDemand data from anywhere, on any device. Pitcher AG, around since 2010. Zurich, Switzerland; Barcelona, Catalonia, ES; Istanbul, TR; Newton, MA, US
Squirro Squirro.com @squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Do more with data! Boost your client engagement & service levels with the Squirro Insights Engine, combining human intelligence & powerful AI. Zurich, Switzerland based
@SwissVBS a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.
Ciara GmbH getciara.com @getciara
all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant for inside sales reps / inside sales teams. Provides interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Munich, Germany. Ciara joins forces with Unique! 11-Apr-2022, Unique acquired Ciara for an undisclosed amount. Together we are on the fast track to become the global leader in real-time conversation & sales intelligence. UNIQUE unique.ch Unique AG, Zürich, Switzerland. Unique platform: Reinvents sales for the era of remote working & beyond. The more time you invest in sales conversations, the more deals you can win. Summarizing a sales pitch, updating CRM, onboarding new employees, coaching existing employees – all of this is time-consuming. But essential at the same time. Imagine these tasks being done for you automatically. That’s exactly what Unique does & much more! Unique’s AI-driven sales platform records & analyses sales conversations delivering real-time insights & coaching to sales teams helping them win more deals. Helps salespeople & customers understand each other better & build deeper, more meaningful relationships. Meeting Agenda & Real-Time Coaching: Structure your calls & stay consistent during on- & offline client conversations with an AI-driven meeting agenda. See what topics you covered, & what to mention next thanks to Unique’s real-time coaching insights. Unique is a venture-backed B2B SaaS sales intelligence platform, transforming sales by empowering both sales teams & customers. Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals & build better customer partnerships; & to give customers a better, more transparent, informed buying experience.
Vidinoti vidinoti.com/en/home/ @Vidinoti User-friendly platform to create, deploy & manage localised Augmented Reality content. Implementation of solutions in AR & VR for events & expos / trade shows. Enterprises can benefit from AR to better train & onboard their employees & reduce maintenance & intervention costs thanks to immersive manuals & AR-based remote assistance. Augment your content with more engaging content, in just a few clicks & track the popularity of articles via analytics dashboards. Create & deploy AR-based interaction & tours using Vidinoti’s CMS. That content can then be easily accessed using an installed mobile app. Switzerland. 17-Jun-2021, Bigtincan @bigtincan Australian sales enablement vendor acquired 100% of Switzerland-based tech company Vidinoti SA for roughly $770k in cash & shares. The Swiss acquisition specialises in augmented & virtual reality systems: Suite of tools to create, deploy & manage augmented reality content including V-Director, V-Player & the Vidinoti SDK.