Month: March 2022

European Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Dutch Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) from the Netherlands/Holland, as of 25-Apr-2023:

Bynder bynder.com @bynder digital asset management platform: Gives your brand the organization it needs, & your organization the brand it deserves. Role-based access from anywhere, anytime. The digital asset management solution helps you do more with your marketing assets. Bynder’s platform enables teams to collaborate in the cloud, get content to market faster, & maximize the impact of marketing assets. Amsterdam, Netherlands. 3-Mar-2022, Bynder acquired content operations platform GatherContent gathercontent.com @gathercontent Launched in 2012 to bridge the gap that separated quality content from hard-working marketing teams. Through a centralized content operations hub, GatherContent strips away the ambiguity & chaos that often comes with creating content for campaigns, websites, & other channels. A user-friendly UI gives stakeholders the tools they need for managing, editing, reviewing, & approving content – all in one place. By uniting GatherContent & Bynder DAM, Bynder offers a centralized platform for content teams to collaborate on creating structured content. By combining text & digital assets, approving it with simple workflows, & enabling the distribution of the approved content to whichever channels need it, we’re empowering marketers with the tools they need to provide superior customer experiences.

Foleon foleon.com @GetFoleon Foleon B.V. formerly Instant Magazine replaces your PDFs with web publications that are mobile-friendly & measurable. Online creative platform for quickly producing sales & marketing collateral that’s visually immersive, measurable, & proven to keep readers engaged. Empowers organizations to replace their PDFs & printed communication assets with responsive, media-rich web publications. Empowers business teams to create engaging & intelligent content experiences at scale. $5M in estimated revenue annually & competes with Readz, SnapApp, & Ceros. Amsterdam, Netherlands

Instruqt instruqt.com @instruqt challenge-driven learning. Powers technical sales enablement, customer success, & internal training. Helps organizations accelerate the adoption of new tools & technologies for employees & customers. Online learning platform. Discover the platform that gives you the freedom to create & run your hands-on learning using real environments right in your browser. Exactly the way you want. Sales Enablement: Empower your sales teams with easy-to-access demos & POC environments. Knowledge Sharing: Build a living documentation of your tech stacks for peer-to-peer learning. Internal Training: Create custom training content that mirrors your production environment. Hilversum, Noord-Holland, The Netherlands / Amsterdam, Netherlands. Instruqt B.V.

Ontuitive ontuitive.com @Ontuitive @Ontuitive_UK (Former name learning guide solutions?) recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed and fully integrated with your instance of Salesforce.com. Netherlands, UK, USA. Denver, CO (Seems dead since Jul-2019; 25-Oct-2017, Stage Fund acquired Ontuitive for an undisclosed amount.) Then the domain used to redirect to zeal.technology for a while.

Sales.Rocks sales.rocks @SalesRocksS all-in-one Solution for Sales Enablement & Marketing Automation by Sample Solutions BV. Sales, marketing & recruitment enablement platform, that allows users to gain quick access to full contacts & reach the right people through the constantly updated in-house database. The technology used looks across the web, sorting through millions of data-points in real-time to pull back actionable intelligence from a variety of sources. The platform delivers secure & scalable API integrations that help enterprise sales & marketing teams to identify & understand their customers, enabling increased sales & fueling their CRM, HRM or Marketing Automation Systems. Rotterdam, AK, The Netherlands

Scaura scaura.com helps companies to drive their B2B sales results via a software platform which brings digital content via a branded application to the fingertips of sales teams & enables them to support any client interaction with relevant content, in the most efficient way. Sales Presentations made easy! Easy to use & low-cost Sales Presentation solution to drive your B2B Sales. Helps improving Customer Buying Experiences. The platform analyzes what resonates with prospects & clients in an engaging branded environment. Engage prospects with the right sales content. Anytime & anywhere. Digital marketing, knowledge sharing & effective sales enablement are increasingly important in today’s B-2-B world. Makes it easy for your sales team to find, present & share the latest sales content – even when they’re offline. Your team is ready whenever the time calls for it. We give you a dedicated channel so, you can align your sales teams with a dynamic stream of sales content. Your sales team will have an effective Sales Presentation tool which will make their work easier & more effective. Amsterdam, Netherlands / Dutch. Australia & New Zealand, New Comms nowcommsgroup.com Surry Hills, NSW, Australia

Scepos scepos.com Sales & Marketing Automation Software: The best way to manage and optimize your Marketing & Sales resources. The right content at the right moment easily accessible. Netherlands based / Dutch

Sofon Solutions sofon.com/nl/ @SofonSoftware Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland. 5-Oct-2021, Revalize revalizesoftware.com @revalize a TA Associates portfolio company, acquired Sofon, a Netherlands-based provider of pricing software. Revalize, Jacksonville, FL, USA (sector-specific revenue operations software for manufacturers, their distributors & their specifiers) announced the expansion of its geographic footprint & solution portfolio through the acquisition of Sofon, Netherlands-based provider of Guided Selling & CPQ (Configure, Price, Quote) software solutions. This combination will expand Revalize’s ability to provide revenue operations & CPQ solutions across industry verticals & geographies.

20 Miles Inc. 20miles.us @20MilesSoftware (pivoted from fileboard fileboard.com) 20 Miles sales platform enables consistent outbound prospecting at scale, leading to more meetings & opportunities. Create workflows that automatically reach prospects across multiple channels. Get more meetings & opportunities while spending less time prospecting. San Francisco, California, USA. @Fileboard Centralize your Sales Collateral: Enterprise-grade file management. One source for your marketing collateral with deep engagement insights! Marketing Automation only tells you what content generates most leads or traffic, not what content is most used & contributed most to won deals. Once connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost & won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required. Know how & where to focus your content creation efforts on. iOS app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. $1M in revenue annually & competes with Sertifi, FunnelFire, & Reactful. San Francisco, CA, USA also has offices in Rotterdam, the Netherlands

My count is over 186 relevant vendors

• Complete table (777 line items) to export/download yourself
• Global list / companies worldwide – Canadian list
• European list – UK based – Germany based – France based – Swiss – & companies/vendors from the Nordics
• Australian list – New Zealand based companies
• Israel based companies
• India based (or development in India)
• Sales Enablement market deathwatch
• DIY (do it yourself) No Code & b2c tools
• Brand monitoring tools used in the Sales Enablement market
• Metaverse mixed reality VR / AR / 2D / 3D based tools
• SaaS Sales Enablement & CRM Software for b2b startups or small teams
• Sales Enablement powered by ML Machine Learning & AI

European Marketing Technology Landscape Supergraphic from MartechTribe.com

Credit MartechTribe.com

My list of Swiss Sales Enablement software vendors / Sales Enablement solutions, marketing content management (CMS/DAM), sales knowledge management (KM/LMS), MarTech SaaS from Switzerland, as of 30-May-2023:

basis06 AG basis06.ch @basis06 [seems to have restructured/pivoted to focus less on Sales Enablement.] Bern, Switzerland

Blueconomics blueconomics.info @blueconomics Blueconomics Business Solutions GmbH Zürich/Switzerland. Online tool helping sales teams to hunt & farm new business by visualizing & analyzing relationship networks. Bachenbulach, Zurich, Switzerland

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

eggheads eggheads.ai @eggheads_ai conversational microlearning (micro-learning) eLearning: Do your employees always know the latest news from your company? Are their skills up-to-date? In these times many businesses struggle to keep employees current & updated. Make it easy & fun for your team to soak up new business knowledge with chat-based learning nuggets. Let your internal news & trainings feel like WhatsApp. Provide an experience like Duolingo with your content. Create short, mobile & interactive chat conversations to train employees & keep them updated. Increase sales by ensuring your sales reps know the latest value propositions & ways to win new customers. Get new ideas for your trainings, internal communications & more. Eggheads GmbH / eggheads AG. Pfäffikon, Switzerland

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. 10-Sep-2019 – Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. 25-Sep-2019, Temenos (SIX: TEMN) @Temenos GENEVA Switzerland banking software company, announced: the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

PITCHER pitcher.com @pitcherdotcom end-to-end mobile sales enablement platform that empowers your employees to fully engage your customers & prospects: Streamlines customer interactions & tracks reactions to marketing collateral, effectively closing the marketing feedback loop. Give your team the latest data, collateral, & key messaging anytime, anywhere—even offline. Out-of-the-box mobile modules will transform your sales process. Connecting to a number of CRM & ERP systems, & making this data available in the field, gives your sales teams the capability to be mobile & real-time – with the information that matters most. Access your essential Salesforce, Microsoft Dynamics & Oracle OnDemand data from anywhere, on any device. Pitcher AG, around since 2010. Zurich, Switzerland; Barcelona, Catalonia, ES; Istanbul, TR; Newton, MA, US

Squirro Squirro.com @squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Do more with data! Boost your client engagement & service levels with the Squirro Insights Engine, combining human intelligence & powerful AI. Zurich, Switzerland based

SwissVBS swissvbs.com @SwissVBS a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant for inside sales reps / inside sales teams. Provides interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Munich, Germany. Ciara joins forces with Unique! 11-Apr-2022, Unique acquired Ciara for an undisclosed amount. Together we are on the fast track to become the global leader in real-time conversation & sales intelligence. UNIQUE unique.ch Unique AG, Zürich, Switzerland. Unique platform: Reinvents sales for the era of remote working & beyond. The more time you invest in sales conversations, the more deals you can win. Summarizing a sales pitch, updating CRM, onboarding new employees, coaching existing employees – all of this is time-consuming. But essential at the same time. Imagine these tasks being done for you automatically. That’s exactly what Unique does & much more! Unique’s AI-driven sales platform records & analyses sales conversations delivering real-time insights & coaching to sales teams helping them win more deals. Helps salespeople & customers understand each other better & build deeper, more meaningful relationships. Meeting Agenda & Real-Time Coaching: Structure your calls & stay consistent during on- & offline client conversations with an AI-driven meeting agenda. See what topics you covered, & what to mention next thanks to real-time coaching insights. Venture-backed B2B SaaS sales intelligence platform, transforming sales by empowering both sales teams & customers. Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals & build better customer partnerships; & to give customers a better, more transparent, informed buying experience.

Vidinoti vidinoti.com/en/home/ @Vidinoti User-friendly platform to create, deploy & manage localised Augmented Reality content. Implementation of solutions in AR & VR for events & expos / trade shows. Enterprises can benefit from AR to better train & onboard their employees & reduce maintenance & intervention costs thanks to immersive manuals & AR-based remote assistance. Augment your content with more engaging content, in just a few clicks & track the popularity of articles via analytics dashboards. Create & deploy AR-based interaction & tours using Vidinoti’s CMS. That content can then be easily accessed using an installed mobile app. Switzerland. 17-Jun-2021, Bigtincan @bigtincan Australian sales enablement vendor acquired 100% of Switzerland-based tech company Vidinoti SA for roughly $770k in cash & shares. The Swiss acquisition specialises in augmented & virtual reality systems: Suite of tools to create, deploy & manage augmented reality content including V-Director, V-Player & the Vidinoti SDK.