Demand Science made many Sales Enablement related acquisitions

The most recent acquisitions I just became aware of:

Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 

market_sales_enablement

Updated 5-Feb-2022. Download. The first ones are not in order of revenue!

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly [Obie acquired by Lessonly 29-Jul-2021]) 8
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune BA-Insight Inc. @BAinsight bainsight.com 8
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io) 7
Adobe Experience Cloud / AEM / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo. Aptuss decided to use the Conga brand 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko, Chorus.ai, 5-Nov-2020, EverString everstring.com @EverString  5
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Acquia was acquired by Vista Equity Partners. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen 3
Gong.io (Vayo, ONDiGO) 2
Observe.AI observe.ai @observeai also known as Z21 Labs acquired ScopeAI getscopeai.com @ScopeAI  2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2

Screen Shot 2022-01-28 at 10.57.19 am(1)For 2022 I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $8bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022, Upland Software uplandsoftware.com @UplandSoftware acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.

5-Nov-2020Zoominfo acquires EverString everstring.com @EverString to expand its breadth of Company & Contact Data

ScopeAI getscopeai.com @ScopeAI automatically extracts actionable insights from customer service conversations using NLP (Neuro-linguistic programming). San Francisco, CA, USAAlso known as QuikiScreen Shot 2022-03-19 at 9.26.12 pmOn 31-Aug-2021, Observe.AI acquired ScopeAI to advance omni-channel ambitions; for an undisclosed amount. Observe.AI observe.ai @observeai also known as Z21 Labs: Ushering in the next generation of contact center teams with an Intelligent Workforce Platform that helps teams improve CX & agent performance. San Francisco, California, US. Z21 Labs, Inc.

Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 

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