Sales Enablement & Engagement part of the MarTech b2b SaaS market reaches USD $8bn revenue a year

The most recent acquisitions I just became aware of:


Screen Shot 2022-02-03 at 1.18.03 pm19-Apr-2021, DANVERS, Mass., USA, Demand Science DemandScience demandscience.com @DemandScience (Buyer Intelligence Platform / B2B Sales Enablement & Market Intelligence Solutions) completed the acquisition of Leadiro leadiro.com @leadiro B2B sales enablement, sales intelligence & data enrichment platform with 60M+ verified records. Moreover, Demand Science achieved 50% CAGR since 2014, & is on track to exceed $100M in revenue in 2021. UK-based Leadiro experienced more than 100% year-over-year revenue and EBITDA growth in 2020. Q1 was a record revenue quarter with approximately 150% year-over-year revenue growth. Demand Science is a global buyer intelligence platform that accelerates demand generation for the world’s largest software, technology & B2B companies. It delivers data & prioritized buyer insights that align sales & marketing professionals with more qualified audiences through its PureB2B, Klarity, Internal Screen Shot 2022-02-03 at 1.36.09 pmResults, Leadiro, Tidings, & BIOMES brands. Interestingly on 3-Feb-2022 klarity.com started to redirect to leadiro.com. 20-Jul-2021: Airborne App Airborneapp airborneapp.io @Airborneapp_io sales engagement & enablement software platform (Toronto, ON, Canada) acquired by Demand Science. 8-Feb-2021, global buyer intelligence platform @DemandScience acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. 


Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Boston, DC, Portland, & Reading, UK. Acquia was acquired by Vista Equity Partners.Screen Shot 2022-03-17 at 5.18.33 pm WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. 8-Sep-2021, Acquia acquired Widen Enterprises, Inc. widen.com @widen for an undisclosed amount. 


Screen Shot 2022-01-28 at 10.22.04 amPercept.AI percept.ai (previous name Buddy AI?) AI company from Y Combinator’s summer 2017 batch. Used to offer an automated virtual agent support solution — a chatbot, basically — based on a proprietary AI engine for natural language understanding. Sunnyvale CA, USA. 28-Jan-2022, Atlassian announced it acquired Percept.AI & plans to integrate this virtual agent technology into Jira Service Management, its tool for helping IT teams provide better service to employees & customers. Atlassian Corporation Plc: Confluence Cloud, Trello, etc atlassian.com/software/confluence @confluence a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia


Screen Shot 2022-01-28 at 9.28.28 amPostBeyond postbeyond.com @postbeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount.

market_sales_enablement

Screen Shot 2022-01-28 at 10.57.19 am(1)For 2022 I estimate the market size of the Sales Enablement & Sales Engagement segment of the MarTech market to have USD $8bn in annual revenue.

However, I count not just the typical players but also some of the revenue of the alternatives / workarounds.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

One-Time
Monthly
Yearly

Make a one-time donation

Make a monthly donation

Make a yearly donation

Choose an amount

$5.00
$15.00
$100.00
$5.00
$15.00
$100.00
$5.00
$15.00
$100.00

Or enter a custom amount

$

Your contribution is appreciated.

Your contribution is appreciated.

Your contribution is appreciated.

DonateDonate monthlyDonate yearly

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: