Updating which Sales Enablement adjacent vendors are working on the metaverse

Since Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc), Microsoft and Dropbox announced their plans for the metaverse, I have updated this stand-alone blog post on Sales Enablement in mixed reality 3D / AR / VR.

Now, these updates are also reflected on the latest version of my overview of the market size ($8Bn USD in annual revenue 2022) and I made it clearer on how to submit edits/changes via a quest which has already gotten great use.

In the Annual General Meeting (“AGM”) of Shareholders of Bigtincan Holdings Limited 24-Nov-2021 the company confirmed its FY 22 (financial year 2022) guidance for $109m AUD. My chart shows USD and is not forward looking for most vendors.


Given how difficult it is to zoom in and read this chart, here are the larger acquisitions I’m aware of:

hubspot (Kemvi)
Outreach (Sales Hacker)
Persistent Systems (GENWI)
Smartsheet (Brandfolder DAM)
EQT (EQT Partners AB): Sitecore (Boxever, STYLELABS, Moosend)
Adobe: Adobe Experience Manager (AEM) / Adobe Experience Cloud / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Oculus VR, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers)
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai
Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly)
Microsoft (working on metaverse) Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning (LinkedIn’s SlideShare sold to Scribd)
DemandScience (PureB2B, Klarity, Internal Results, Leadiro, Tidings, BIOMES, Airborne App Airborneapp airborneapp.io @Airborneapp_io)
Salesforce CRM / CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
Gong.io (Vayo, ONDiGO)
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
Vista Equity Partners: ACQUIA INC acquia.com (Widen Enterprises, Inc. widen.com), SalesLoft (Costello, Noteninja), Drift drift.com (@GiantOtterTech AI), Pipedrive pipedrive.com (Mailigen) Sales Docs
Coveo coveo.com (Qubit. qubit.com)
Highspot (Highspot Spark Community)
Bigtincan [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
MindTickle (conversation intelligence solution Call AI, Readiness Index)
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’)
Oracle CPQ Cloud former BigMachines Inc + InQuira
DocuSign (Revenue of SpringCM)
Act! (The Sage Group) = ACT! by Sage = Swiftpage (Kuvana kuvana.com [the makers of InboxGuru]) act.com
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune
Allego (Refract refract.ai)
mediafly (Alinean / iPresent / Presentify presentify.co.uk / InsightSquared [acquired Olono Olono.ai])
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Unily unily.com (BrightStarr is now “Unily”)
Foleon (Foleon B.V. formerly Instant Magazine)
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company)
Impartner (Treehouse Interactive) acquiring TIE Kinetix’s TCMA business
Cirrus Insight (Attach.io)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)

Screen Shot 2022-01-12 at 9.01.39 pmMindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing.

I track the number of LinkedIn users with Sales Enablement in their current job title:


I keep a work in progress list of vendors / services / solutions for…

Sales Enablement platforms (SEP), Digital B2B Marketing/Brand Asset Management (DAM), B2B Sales Knowledge Management (KM), Sales asset management (SAM), B2B Sales Content Management Systems (CMS), Digital Content Management for Sales (DCMS), Sales Engagement Platforms, Learning Management Systems (LMS) for sales…

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors and I’m estimating the market size for 2022 to be $8Bn USD:

Besides updating my chart…


…I’m also updating an Airtable that you can export/download yourself:

If you are aware of something I got wrong or that is missing anywhere on my blog, please complete this quest.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: