LinkedIn has 18k users with Sales Enablement in their job title and I see the market at USD $11.06Bn a year

On 7-Apr-2023, 18k LinkedIn users had Sales Enablement in their job titles. Obviously, that includes a lot of staff at vendors in that space.

When sales enablement software vendor Highspot @Highspot announced a Series D-1 investment round in 2019, CEO Robert Wahbe told GeekWire about “this $50 billion category”.

Salesforce.com, Inc. had revenues of $21.25Bn USD in 2021 for reference.

As I’m trying to show with this blog and my market overviews of 777 line items – I think the Sales Enablement SaaS market will reach $11.06Bn USD in revenue a year in 2024 – if you count some revenue from the “alternatives” (not only the main competitors)…

For 2024

Over my career since 2007, I have been part of 3-4 large custom-built Sales Enablement software projects for companies in North America, Europe, and APAC. For some reason, they were all in telecommunications or enterprise information management & IT System Management solutions technology / IT services.

The most recent (2017/2018 for me) was a multi-million dollar one in APAC and is still going; seen as a success internally.

Essentially the old “buy versus build”-question… Maybe more than a few hundred million USD go down that path a year, but I’m sure that is shrinking – with the success of SaaS and open source.

Obviously using open-source content management / LMS software still comes with costs.

As I mentioned in my blog post from 2018…

• …I don’t think many of the vendors I’m tracking are profitable
• …many never will be.
• …many have gone out of business.
• …Given the current valuations, many are looking to raise money or get acquired.

The whole point of this graphic of mine is actually in the text/labels where you can see who bought who (to acquire reoccurring revenue and show growth):

On 4-May-2021, Demandbase, announced the acquisition of both InsideView (sales & marketing intelligence) and DemandMatrix (a provider of technographic data & intelligence). Demandbase signed a definitive agreement to acquire InsideView & DemandMatrix and launched the Demandbase Data Cloud & Sales Intelligence Cloud. Together, these companies create a B2B data & intelligence solution, moving Demandbase to a full B2B go-to-market suite.

InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions acquired Olono olono.ai @OlonoAI on 3-Oct-2019. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD. 17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Landslide Technologies Inc landslide.com resource library for easy sharing, retrieval & managing: j2 Global acquired Landslide. j2global.com or campaignercrm.com 7-Oct-2021, J2 Global, Inc. (Nasdaq: JCOM) completed the separation of its Consensus business into an independent, public company to J2 Global, Inc. shareholders. The new company, named Consensus Cloud Solutions, Inc., is a Nasdaq-listed company trading under the ticker symbol CCSI. In conjunction with this announcement, J2 Global, Inc. changed its name to Ziff Davis, Inc. & now trades on Nasdaq under the ticker symbol ZD. landslide.com offline as of 5-Nov-2021. The new Consensus Cloud Solutions, Inc consensus.com (Not to be confused with goconsensus.com) stands for interoperable digital cloud technology & moved from simple digital documents to advanced healthcare standards & secure data transport & Natural Language Processing (NLP) & AI to convert unstructured documents to meaningful structured data. Their interoperability suite of solutions offer a unified digital environment that optimizes workflows, provides real-time event notifications, on-demand patient query, direct secure messaging, universal APIs, electronic signature & eFax. Campaigner campaigner.com @CampaignerEmail helps email marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue & engagement. Ottawa, Canada. Owned by ziffdavis.com Ziff Davis, Inc. or its subsidiaries (collectively, “Ziff Davis”). All rights reserved. Campaigner is a trademark or registered trademark of Ziff Davis.

NICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel