B2B Sales Enablement SaaS software market overview sheet

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA) seems to be over:

Google Trends – trends.google.com

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My complete market overview has exceeded 777 line items now! You can download/export & sort by most recent edits. Somehow I missed the following acquisition late last year:

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13-Jan-2022Highspot, a sales enablement platform that increases the performance of sales teams, raised $248M in Series F funding. Highspot’s post-money valuation is now $3.5Bn, which has quadrupled in the past two years. The company’s total funding is now $648M. New investors B Capital Group & D1 Capital Partners led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, & Tiger Global Management.

Screen Shot 2023-04-19 at 6.30.13 pmNEEDHAM, Mass., USA 9-Dec-2020: Allego @AllegoSoftware sales learning & enablement solution, acquired Refract, UK-based sales engagement & multilingual conversation analytics. Refract brings to the merger capabilities in revenue intelligence—delivering AI-enhanced content & coaching recommendations from sales calls, demos & meetings—to improve sales outcomes & grow revenue. Refract refract.ai @refract_ai Refract is Now Allego Conversation Intelligence

3-Jun-2021, Enterprise sales enablement platform Gong.io (Vayo, ONDiGO) raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total & seems to have $180M USD in annual revenue as per 2021]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.


The first ones are not in order of revenue
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