Market size overview: The players with the most Sales Enablement acquisitions

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend:

Screen Shot 2022-08-23 at 3.37.28 pm

google_trends_21-apr-2022

Recent acquisitions caused my latest updates to my Sales Enablement SaaS market overview chart (where the first ones aren’t in order of revenue):

b2b_sales_enablement_saas_16-jul-2022

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc 

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Screen Shot 2021-03-25 at 8.56.04 pmUpland Software uplandsoftware.com @UplandSoftware Austin, Texas. Cloud-based enterprise work management software. 17-Nov-2017 acquired Qvidian Corporation (provider of cloud-based RFP & Sales Proposal automation software) Sant & Kadient had merged into Qvidian qvidian.com. The purchase price was $50M in cash. Upland expects the acquisition to generate annual revenue of approx. $19.5M of which approx. $17.3M is recurring. RO|innovation (RO|enablement) roinnovation.com RO Innovation acquired by Upland Software, 28-Jun-2018. Price $12.5M uplandsoftware.com/roinnovation/28-May-2019, Upland Software acquired Kapost for approx. 3x revenue ($45M in cash) + $5M cash holdback payable in 12 months. 7-Oct-2019, acquired Altify, customer revenue optimization (CRO) cloud solution for sales & the extended revenue teams. It will be a core platform of Upland’s Sales Optimization solution suite. The acquisition adds approximately $24M in annualized revenues. 2-Mar-2021, acquired BlueVenn, a cloud-based customer data platform (CDP) bluevenn.com @BlueVenn learn more about your customers & deliver outstanding, omnichannel customer experiences with the BlueVenn Customer Data Platform. Raleigh NC, US & Bristol, UK. With BlueVenn, Upland customers can now securely unify their consumer data, unlocking the insights needed to create omnichannel digital engagement strategies to drive their business forward, all from a single vendor. A step forward for Upland in the Customer Experience (CX) category. Centralizing customer data has been a persistent challenge for enterprises since today’s digital consumer uses text, email, mobile applications, & websites to interact with the brands, products, & services they love. BlueVenn will sit at the center of the Customer Experience Management (CXM) offering & deliver a single view of the customer that will drive better engagement across every digital channel. Securely access all your online & offline consumer data sources – from in-store to email to mobile – in one centralized location. This unified view unlocks unique insights into crucial buying behaviors & makes them actionable, which allows companies to optimize omni-channel marketing campaign performance. All while ensuring consumer information is kept secure & compliant with regulations. With a unified consumer database sitting at the center of Upland’s CXM product suite, customers will have the power to reach their consumers where they are, driving engagement & conversions whether on email, mobile application, SMS, or online. 10-Jan-2022, acquired Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. Screen Shot 2022-03-24 at 9.13.44 am24-Feb-2022, acquired Boston-based search company BAInsight / BA Insight / BA-Insight Inc. bainsight.com @BAinsight for $33.4M in cash. With the acquisition of BA Insight, Upland continues to build its knowledge management product portfolio by giving customers a powerful new way to conduct searches that span their enterprise systems to deliver relevant, personalized, & actionable results, with a technology that: Eliminates the blind spots by connecting search to many different systems & applications; Unifies search results with the ability to set up the correct, specialized taxonomies to organize, retrieve, & sort the most relevant documents; Delivers increasingly relevant results using analytics and machine learning to make each search better; & Places a search bar wherever the user wants it so they can search natively in target applications or across all the applications they use every day.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz) customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

My complete overview with 737 line items has dates to sort by Latest edits.

Countries with large offices of Sales Enablement vendors (links to my specific lists):

USA 449
Canada 63
Australia 53
UK 54
India 43
Germany 30
Sweden 8
Denmark 7
Switzerland 7
Netherlands 8
Belgium 5
NZ 5

Here are the virtual selling skills challenges rainsalestraining.com found in a survey:

Source: rainsalestraining.com

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