Sales and marketing technology market landscape maps martech

The crowdsourced ‘Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?’ was published by Scott Brinker, 22-Apr-2020.

Here is the map for 2022.

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See and

Screen Shot 2022-05-06 at 4.32.59 pm

Besides seeing the growth from approx. 7k to approx. 8k and then 9.9k MarTech players, the interesting question will obviously be the impact of COVID-19.

According to Google Trends the search volume/traffic for Sales Enablement has increased a lot.

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My own blog (this blog) took a bit of a hit in terms of traffic, but recovered by July 2020.

Just like my own market overview (for Sales Enablement) is also powered by Airtable now. See it here (with 777 line items):

I keep the following lists on this blog constantly updated:

Below are more market maps I found interesting.

An epic landscape of 2,427 European martech solutions



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