One of the busiest years in terms of traffic to this Sales Enablement blog

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.

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This blog turns 14 years old in 2023. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market at $10Bn in annual revenue in 2023, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.


Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage @Swiftpage now @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Acquired Kuvana on 12-Dec-2018. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. $7.5M in estimated revenue annually; Swiftpage competes with HubSpot, Apto, & Keap. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow us at @ActCRM ! Scottsdale, AZ, USA

28-May-2019 Upland Software acquired Kapost

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019 Bigtincan acquired Asdeq Labs

5-Sep-2019, Mediafly acquired iPresent Ltd.

October 2019, Fileboard @fileboard is now 20 Miles

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

4-Nov-2019, SalesLoft acquired Costell0

5-Nov-2019, Percolate @percolate Percolate Industries, Inc. acquired by Seismic

December 2019, BrickStreetSoftware seems to have gone out of business.

16-Dec-2019, Episerver, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software. Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’.

31-Dec-2019, fision @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”

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