Tools for media monitoring, competitive intelligence, note sharing, research and link building

Has marketing done a good job at translating content for sales?

Having an eye on where the traffic to this blog comes from allows me to see which tools for media monitoring, CI [competitive intelligence], note sharing, research and link building are being used by [the sales enablement] market players & analysts.

Last edit: 27-May-2023


Screen Shot 2022-08-26 at 4.07.20 @Affinio Segment audiences on Twitter etc to build personas, uncover media placement, or study competitors. NOW Affinio: Understand any audience through their interests & affinities. Part of @NowVerticalNews NowVertical Group Inc.

Agility PR & “Intuitive Media Outreach, Monitoring & Measurement: Discover journalists and influencers, amplify your messages, monitor media coverage, and measure the success of your PR campaigns”


Alexa.comRetired 1-May-2022. Alexa Internet was founded 25 years earlier. Helping you find, reach, & convert your digital audience. Amazon made the decision to retire 1-May-2022

Awario @AwarioApp “Be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single 3rd-party data provider, it crawls over 13 billion web pages daily, in addition to the APIs.” Use Awario as an immediate way to learn about new mentions. Social Listening. Social Media & Web Monitoring Tool. TechFusion Ltd, registered under the laws of the Republic of Cyprus under the registration number HE369193, legal address: Louki Akrita, 21-23 BELLAPAIS COURT, 1100, Nicosia, Cyprus

Battlecard Quickcard

Battlecard @battlecardHQ @parsegon @quickcardhq Quickcard was the main product Battlecard the brand/ecosystem name. Pivoted. Quickcard (YC W20, defunct) Sales Playbook Platform: Teams use Battlecard to organize their sales playbook, conquering the chaos of their daily revenue operations. Sales Collateral: Create tailored, shareable, & tracked sales collateral in 30sec after every discovery sales call. Just like you tailor a sales pitch on calls, tailor your follow-up collateral. Sales collateral is rarely something that should be one-size-fits-all for all prospects. Create tailored sales collateral. Gain Insights to what is Helpful. Get granular, event-driven analytics that help you improve your sales. Document-sharing platform designed for sales. A way to send sales materials: Personalize your sales decks & gain insights on readership in one place. Learn what is & isn’t working in your materials. Send, tailor, & analyze your sales collateral content. Highlight top features: Focus on the topics or features that the prospect specifically cares about based on discovery calls. Inject prospect’s variables: Name, industry, company size, or anything onto sales materials to provide a personal touch. Insert in the prospect’s logo, which 97% can be auto-fetched from just providing their domain name. San Francisco, CA, USA Domain redirecting to by Benwick, Inc, USA


Brandwatch @brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021. CHICAGO, 1-Jun-2021, Cision announced that it is closing on its acquisition of digital consumer intelligence company Brandwatch. The deal pairs Cision (media intelligence) with Brandwatch (AI / machine learning technology & “deep” social listening). Launched new embedded Brandwatch app on Cision’s platforms & enhanced social media analysis across its offerings, 1-Jun-2021.

Brand24 @brand24 instant access to brand mentions across social, news, blogs, videos, forums, reviews & more. Brand24 Global Inc., Daytona Beach, FL, USA


Screen Shot 2021-06-19 at 4.09.05 content insights to generate ideas, create high-performing content, monitor your performance and identify influencers.


Screen Shot 2022-08-23 at 11.31.58 @buzzstream end-to-end outreach platform that helps you stay organized & grow your digital PR & link building results, whether you’re a team of one or one hundred. Get More Links, Traffic, & Coverage. Like Clockwork. Say goodbye to tedious list-building & ineffective emails with an “outreach CRM”. Austin, TX, USA

cisionpoint Cision Ltd.

Screen Shot 2022-09-28 at 3.45.15 pm @cision Power your stories with Cision Point / CisionPoint, integrated, on-demand PR Solution. Brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021. Cision Ltd.

Copyleaks @Copyleaks cloud-based Artificial Intelligence & Machine Learning powered plagiarism detection & automated essay grading platform. Proving originality. Promoting integrity. Preventing plagiarism. & protecting you. Detect plagiarism, paraphrased content, & similar text using sophisticated AI-based algorithms in 100+ languages with online anti-plagiarism software. Stamford, CT, USA

Crayon @Crayon market intelligence company helping businesses track, analyze, & act on everything outside their four walls. Keep Sales Battle cards up-to-date seamlessly by integrating them with Crayon’s continuous feed of software-driven competitive intelligence (CI). Get alerts when new intel is ready to review, always staying in sync with market movements. Access battlecards wherever your sales team spends their time – available by desktop, mobile, or directly from within Salesforce CRM. Boston, MA, USA

diigo Collect: Save & tag your online resources for easy access anytime, anywhere. Annotate: Annotate web pages & PDFs directly as you browse online.

Dubber Notes

Screen Shot 2022-08-24 at 8.13.55 virtual notetaker joining Zoom meetings to post meeting notes. Notiv is now Notes by Dubber: Meet smarter, not harder. “Notes by Dubber” helps teams to be more focused & productive in calls & meetings. Our AI Notetaker automatically generates transcripts, action items & rich summaries, so you & your team can concentrate on the task at hand. Dubber @dubberapp Unified Call Recording & Voice AI. Cloud-based SaaS for Call Recording & Speech Intelligence.

Edelman intelligence / EdelmanDXI (command center Edelman intelligence) Edelman Data & Intelligence (DxI) Edelman DXI @EdelmanDXI: Global, multidisciplinary research, analytics & data consultancy with a distinctly human mission. We use data & intelligence to help businesses & organizations build trusting relationships with people: making communications more authentic, engagement more exciting & connections more meaningful. DxI brings together & integrates the necessary people-based PR, communications, social, research & exogenous data, as well as the technology infrastructure to create, collect, store & manage first-party data & identity resolution. DxI is comprised of 350+ research specialists, business scientists, data engineers, behavioral & machine-learning experts & data strategy consultants based in 15 markets around the world. Edelman & Cision agency partnership that combines Cision’s communications technology with Edelman’s suite of Performance Communications services. The advent of the communications cloud, true ROI measurement for communications, & the ability to integrate comms back into marketing and advertising at the individual audience level, will, over time, be as revolutionary as the marketing clouds have proven to be. EDIT: 7-Oct-2020: “A year after PR giant Edelman struck a ‘first of its kind’ partnership with Cision, the deal is no longer exclusive”! By Sean Czarnecki; Oct 7, 2020, 4:16 AM. Also see @EdelmanPR by Daniel J. Edelman Holdings, Inc.


Screen Shot 2022-02-28 at 4.20.54 @isentia Asia Pacific focused media intelligence & insights business. Discover & share insights from news & social media to drive smarter decisions. Has been sold to UK-based Access Intelligence: Jun-2021, Isentia Group Limited announced a takeover offer from Access Intelligence at implied Enterprise value of $67M. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing & communications industries. Access Intelligence’s technology is relied on by 3,500+ organisations every day, from global blue-chip enterprises & marketing agencies to public sector organisations & not for-profits (NFP). iSentia has offices in all larger cities in Australia.

Oktopost media management platform. Helps you manage, measure, & monitor social media – all from one place. Measure the impact of every post, network, & campaign with rich social media analytics – designed to reach your B2B marketing goals.


Screen Shot 2023-03-14 at 9.28.42 Organize Your Trusted Content in One Place: Manage Your Content, Blogs & Social more effectively with AI. OZMOSYS: Keep Your Team Informed. “Content Integration” provider of content aggregation, search, alerting & content delivery used by enterprises to control both information overload & overlook. Consolidates high-value information from leading content providers & publishers and removes barriers found in typical distribution methods. Customers worldwide rely on it to keep them more up-to-date & competitive. OZMOSYS Clipper, Alert Manager, & OpenAlerts (Competitive Intelligence) New York City, Metropolitan Area, USA


Screenshot 2023-03-17 at 12.35.45 pmPandaMetrics Start tracking on WeChat & Weibo today. Helping you succeed in China/Chinese: Brand monitoring, competitor monitoring, reputation management, market research, etc. Your Chinese social media presence is paramount to your success in China. Listen to what people are saying on WeChat & Weibo before planning your Chinese social media content. Engage your audience in a relevant way to grow your brand. Track your competitors. Monitor your reputation. Identify Influencers & KOLs. WeChat & Sina Weibo [Chinese microblogging website] Social Media Listening Tool. Track your & your competitors’ brand mentions in WeChat & Weibo platforms. Check the estimated reach, analyze mention sentiment, track comments, likes, shares & more. By Cross-Cultural Digital Agency. Sydney, NSW, Australia

pipedrive Web Visitors “Web Visitors”: Discover organizations from your website traffic that so far remained hidden, anonymous or unconverted. Track companies that visit your website, how they found out about you & your website, what they engaged with & how long they stayed. Use these insights to optimize your site’s content & tailor your outreach to new leads or existing customers, anticipating their needs before you even make contact. Web Visitors will automatically rank organizations based on their web activity. However, you can also use custom filters to segment your visitors by properties such as URL visited & organization location to help your sales team target their most ideal leads.


Screen Shot 2022-06-30 at 8.59.17 @officialpbuster PhantomBuster opens a new era of Lead Generation. Automations & data extraction to help you grow faster. Sales people & Marketers shouldn’t need to code to be the best at their job. Phantom Buster is their toolbox to extract the data they need, automate actions & get the job done better & faster.


Screen Shot 2022-06-30 at 8.56.57 @PhishLabs Digital Risk Protection through curated threat intelligence & complete mitigation. Brand Protection, Domain Monitoring, Social Media Protection, Account Takeover Protection, Advanced Email Protection, Executive Protection, Data Leak Detection. Charleston, SC, USA.


Screen Shot 2022-06-30 at 10.55.05 amRiskScreen @getriskscreen Flexible, scalable and auditable AML & KYC solutions. Dedicated to improving the effectiveness of compliance departments through intelligent process automation of risk-based customer onboarding, screening & in-life monitoring. Digital onboarding: Save days – if not weeks – of work by verifying & risk rating new prospects with our award-winning portal & mobile app, no face-to-face required. Covers both KYC & KYB onboarding. Jersey, USA

trendkite Intelligent Communications Platform that puts earned media at the heart of the marketing mix. TrendKite was acquired by Cision, provider of earned media software & services to public relations & marketing communications professionals.


Screen Shot 2022-03-30 at 9.41.30 @trendspottr predictive market & trend intelligence: In real-time; from the social web. Predicting & Discover emerging trends, viral content & key influencers for any topic. Supercharge your content marketing & social media with predictive trend intelligence. TrendFeed: Content Discovery & Curation for B2B Marketers & PR Pros. Toronto, ON, Canada. ShawKing Data, Inc., doing business as TrendSpottr


Screen Shot 2022-03-08 at 10.05.16 amSmart media intelligence platform; (thanks to its use of cloud-based technology & machine learning to analyse social & mainstream media). Monitor & access the information that is important to you, across social, online & mainstream media. Receive instant insights via Industry or customised dashboards. Track influencers & their effectiveness and build reports on what matters to your stakeholders. Truescope has more than 250 corporate & government clients across Singapore & New Zealand and the company’s development team is based in Australia.

SIGNAL AI powered media intelligence: Signal AI is an AI driven global solution provider for real-time unlimited information & insights for media monitoring, reputation management & market intelligence (MI).


Screen Shot 2022-04-27 at 4.44.15 also see Simple Traffic @simple_traffic Get real visitors to your website, without complex ad campaigns. Start your free trial. How we deliver real visitors: With our visitor forwarding software, we’re able to seamlessly redirect our quality traffic to your website in a split second! A visitor reaches one of our rented websites or parked domains that have huge amounts of traffic. Then the visitor is checked & within a split second, we determine the visitor’s demographics and check to see if it matches the targeting you choose. The visitor is forwarded to you: If the visitor matches your targeted demographics, they’re then instantly forwarded to your site directly. No click or advertisement is required. Ascend Group, Tallinn, Estonia

Sendible Social Listening: Improve your client’s trustworthiness with social listening: Track brand, competitor & key industry terms to stay ahead of the curve. Amaze clients & followers by monitoring conversations & delighting them with quick responses. Stay one step ahead of competitors: Understand the social media landscape for your client’s industry by monitoring hashtags, relevant keywords & their competitors. Stay on top of trends, & be the first to engage with their prospects. Sendible Limited (company number 06815657) a company registered in England & Wales. Registered office: London, UK

SocialAnimal @SocialAnimal_io Get deep insights, find influencers & get content inspiration for any keyword. Find & analyze top performing content for any topic or competitor. Find influencers who can amplify your content’s reach. United States


Screen Shot 2022-06-21 at 11.08.16 amSocxo / @socxo Create a successful Brand Ambassador Program. Employee Advocacy, Brand Advocacy, Mobile Application… In an age when the digital ecosystem is overcrowded, making organic growth difficult, social media brand ambassador programs could be the answer to get people talking. Build a winning social media brand ambassador program! United States.


Screen Shot 2022-10-30 at 7.40.23 @Spica_Media monitors your brand across online news, newspapers, magazines, TV, Radio, & social media, to help you understand your media influence & to resonate with your audience. Monitoring your brand is key to its growth. We assist you to understand, respond to & influence people’s perception of your brand. United Arab Emirates


Screen Shot 2023-05-27 at 11.45.28 amSpyFu @spyfu Keyword Research | Domain Research. Spot new SEO/PPC opportunities & outsmart your competitors. (“Download Your Competitors’ Most Profitable Keywords & Ads For Paid & Organic Search”) SEO/PPC analysis. Scottsdale, AZ, USA

talkwalker @talkwalker Empowering impactful digital communication teams globally with q social listening, analytics & influencer marketing software. Your extra set of eyes & ears. Monitors what’s happening on all social channels & online media in real-time, on all markets, in 187 languages. Find out what customers think about your campaigns, products, events, earnings calls & brands. Or track your brand awareness & message impact globally. Talkwalker Alerts free alternative to Google Alerts. The most important conversations on the internet (+ Twitter) delivered to your inbox… Talkwalker Alerts delivers the top results & tweets that make up your digital footprint from across the web & Twitter to your inbox. Social media analytics filters out & cover the most important conversations – tweets with the most engagement – so you only receive the alerts that matter & can customize your strategy accordingly. Free marketing tool that includes results from social media. Talkwalker Inc. / TALKWALKER Sàrl, Luxembourg


Klue @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battle cards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, BC, Canada.Screen Shot 2023-01-22 at 8.55.07 am 19-Jan-2023, Market intelligence platform Klue acquired Massachusetts-based company DoubleCheck Research @DoubleCheckRes – Financial details of the acquisition were not made public. The combined companies will become an “all-in-one” platform. Klue raised $62M in 2021.


Kompyte @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain. 1-Mar-2022: Semrush, an online visibility management SaaS platform, announced plans to acquire competitive intelligence automation & sales enablement platform Kompyte. Based out of Austin, Kompyte is an Al-driven solution designed to simplify the tracking, compilation & analysis of competitor insights for sales, marketing, product development & executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, & revenue capture for both small teams & large enterprises.


Screen Shot 2021-04-30 at 3.22.48 @onclusive Formerly AirPR. Proprietary newscrawler which captures millions of pieces of earned, owned, & newswire content each month – more content than any other source. Onclusive provides media monitoring, which includes digital, newswire, print, broadcast, & radio coverage. Data science company for communications. San Francisco, CA

quip (by


(See Battlecard above)

Socialmention @socialmention developed by @jonnyjon Social Mention is a social media search engine that searches user-generated content. Real-time social media search & analysis. Offline as of 2-Aug-2022


Dropbox Paper

Google Keep Quickly capture what’s on your mind and share those thoughts with friends & family

Kerboo @kerboo Backlink software for link audits. Make the time intensive task of doing a link audit on your backlink profile as painless as possible. Identify where the risks & patterns lie in the backlink profile & move efficiently to create a disavow file. By creating a disavow file you can tell Google what links you no longer want to count towards ranking & therefore insure yourself from the build up of a dangerous amount of bad links. Aiming to retire the Kerboo datacentre in 2 weeks time 18-Nov-2021 & so anyone needing to export their data from their Kerboo profiles should do so.

Right Relevance @rightrelevance Relevance-as-a-Service: Algorithmic topics & influencers mining (ML/NLP) at scale applied to topical information search, discovery & relevance. By Cronycle @cronycle Knowledge sharing workspace to foster learning & innovation in the enterprise 👇

Cronycle @cronycle Knowledge sharing workspace to foster learning & innovation in the enterprise & for the public. Grow knowledge, expertise & authority. Discover, curate, share & act on knowledge – all in one workspace. Discover & source content to grow knowledge. Monitor your industry vertical news. Engage your organization on learning. Inform audience with newsletters. Curate for content marketing & SMM: Save time when you source, collect, organize, & share marketing curated content for your website, newsletters & social media. Save to boards to organize, make sense of & enrich content. Summarize, tag, annotate & discuss content – alone or with your team. Advanced filtering & full text search. Cronycle Ltd. London, UK

ciradar (“Spend More Time Acting on Competitive Intelligence and Less Time Searching for It”)

LinkMiner Find powerful backlinks you can replicate easily. LinkMiner is a backlink checker tool. Try or

majestic Find out who links to your website: Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don’t have to be an SEO to enjoy award-winning data from one of SEO’s most established brands. Searching for link prospects within a given industry? By inputting up to 10 different domains or URLs, Clique Hunter will find domains that are currently linking to more than one competitor. A way to find low hanging fruit for link building

meltwater (“Media Monitoring, Insights and more”)


PublicRelay @PublicRelay media analytics for communications & marketing pros at the world’s most recognizable brands, associations, universities & federal agencies. Transform media monitoring into media intelligence: Comprehensive coverage. Conceptual analysis. Executive reporting. PublicRelay discovers insights communicators can’t live without. Their human-AI hybrid makes conceptual insights possible. Leave messy, automated tone behind with precise sentiment & messaging – for all companies, topics, & concepts mentioned in your content. Tysons Corner, VA Backlink Tool / Links checker. Check your competitor’s backlink profile.


cognitive SEO Site Explorer: Link Research to Spot Growth Opportunities & Investigate Rankings for Your Site & Competitors.

SEMrush @semrush

Screen Shot 2021-05-06 at 4.41.48 @SEMrush measurable results from online marketing: Do SEO, content marketing, competitor research, PPC & social media marketing from one platform. 19-Jan-2022, Semrush acquires @Backlinko which was established in 2012. It is dedicated to actionable content & video marketing, link building, social media, & SEO training. This includes an extensive set of educational resources including video & text-based content along with widgets, code, & proprietary SEO techniques. 1-Mar-2022: Semrush, an online visibility management SaaS platform, announced plans to acquire competitive intelligence automation & sales enablement platform Kompyte. Based out of Austin, Kompyte is an Al-driven solution designed to simplify the tracking, compilation & analysis of competitor insights for sales, marketing, product development & executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, & revenue capture for both small teams & large enterprises.

sourcescrub M&A Software for Deal Origination: Revolutionize your deal sourcing & tracking efforts with the SourceScrub M&A platform. Learn more about the technology & its solutions from Sibiu, Romania.

Visualping @visualping Be first (jobs, events, deals, products, housing etc) & be efficient by automating website checks. We monitor website changes …so you don’t have to! Website change detection & alerts. Easily track everything that’s important to you on the internet. Get email alerts when we detect changes. When a change is detected, we’ll send you a screenshot of the page, highlighting what’s changed. Empower your team with critical information, & save money by automating web data monitoring across your organization. Team & collaboration tools. API access & integrations with Teams, Slack & more. Bulk actions, uploads, & reports. Training & dedicated support. False positive reduction powered by machine learning. Webmonitoring Technologies Inc., Vancouver, BC, Canada

Wonder Wonder @AskWonder Get Smart. Fast. Wonder is the ultimate on-demand research assistant for consultants, agencies, entrepreneurs, & the chronically curious.

Small tools for links (“Open multiple links with a single click!”) URL Opener. Open a whole list of URLs at the same time Transforms your non-clickable multiple links into clickables

flipboard one place to find the stories for your day, bringing together your favorite news sources with social content, to give a deep view into everything…

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