this Sales Enablement blog had more visitors

Screen Shot 2022-12-28 at 2.55.22 pm

In August 2019 this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or in all of 2017!

Sales Enablement seems very hot as a search term. (Most of the traffic for this blog comes from organic Google search.)

Screen Shot 2023-01-17 at 2.18.02 pm

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. That actually includes many employees of Sales Enablement SaaS software vendors.

Screen Shot 2023-01-07 at 9.13.42 pm

This blog turns 13 years old in 2022. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market at $10Bn USD in annual revenue in 2023, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.


Very interesting to study are the vendors that are publicly listed such as Bigtincan Holdings Ltd (ASX: BTH) or Upland Software $UPLD. They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

[Edit] 19-Aug-2021, sales enablement & marketing orchestration platform Seismic acquired Lessonly, a provider of sales training, coaching, & enablement solutions. With this acquisition, the company will provide sellers the access to marketing & sales content as well as coaching plans, learning programs, & practice scenarios in one location. In addition to the acquisition, the company has also closed a $170M Series G funding bringing the company’s valuation to $3B.

[Edit] Trapit was acquired by ScribbleLive in May 2017. US/Canada based @scribblelive had acquired @trapit but has now (11-Dec-2019) been acquired itself by @rockcontent Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil

Screen Shot 2022-05-15 at 10.37.33 am12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM). Swiftpage @Swiftpage now @ActCRM has one purpose — to fuel small business growth. Denver, Colorado. Acquired Kuvana on 12-Dec-2018. Swiftpage has continued it’s growth strategy with it’s recent acquisition of Kuvana, Inc who are the makers of InboxGuru. $7.5M in estimated revenue annually; Swiftpage competes with HubSpot, Apto, & Keap. The Sage Group is a multinational enterprise software company. Sage owned and developed the Act! CRM product line from 2001-2013. In 2004, Sage rebranded the product to ACT! by Sage & 6 years later, to Sage ACT!. In 2013, Sage sold the Act! product line to Swiftpage & the name returned to just “Act!”. For the first time in Act!’s history, it was marketed as “Act!” (not “ACT!”). Swiftpage is now Act!. Follow us at @ActCRM ! Scottsdale, AZ, USA

[Edit] 28-May-2019 Upland Software acquired Kapost

[Edit] 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019 Bigtincan acquired Asdeq Labs

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] October 2019, Fileboard @fileboard is now 20 Miles

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio

[Edit] 4-Nov-2019, SalesLoft acquired Costell0

[Edit] 5-Nov-2019, Percolate @percolate Percolate Industries, Inc. acquired by Seismic

[Edit] December 2019, BrickStreetSoftware seems to have gone out of business.

[Edit] 16-Dec-2019, Episerver, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’)

[Edit] 23-Dec-2019, fision @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

I just added the following vendor, but probably only a small fraction of their revenue of $11M should be counted for the Sales Enablement SaaS market.

Notion @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA, USA. Notion said 8-Sep-2021 it acquired, an Indian startup that builds connectivity & integrations with 200+ services, as the workplace productivity startup looks to accelerate its product expansion to become more compelling for tens of millions of individuals & businesses that are increasingly moving to digital collaborative tools. The San Francisco-headquartered startup, last valued at $2Bn in private markets, said the acquisition of the Hyderabad-headquartered Automate will help Notion understand the know-how of — & leverage — the 200 integrations the Indian startup has developed to give users and enterprises alike the ability to bring their workflows into Notion.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: