So far my own market size of the global Sales Enablement platform market or Sales Enablement Software market had always been far below the other sources you can find online; as I had excluded the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.
After some feedback – as pictured – I’m starting to count some of the revenue of 800-pound gorillas and get to an annual market size of $8Bn USD for 2022.
(The first ones are not in order of revenue! $8Bn includes many non-listed. I track more than 186 vendors!)
View my full table here (export/download yourself)
[Edit August 2020] Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US
[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.
[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.
[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”)
xinn.com @GoXinn acquisition by Bigtincan
[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc
[Edit] Nov 4, 2019: Costello acquired by SalesLoft