Marketing Technology Landscape Supergraphic Martech

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It is that time of the year again when Scott Brinker @chiefmartec releases his Marketing Technology Landscape Supergraphic. This year 2019: Martech 5000 (actually 7,040)

As always, the growth of this space over the years is crazy…
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…and as always it does “continue to jockey between expansion and consolidation“.

My own market – Sales Enablement market – death watch list has also been growing.

My count of active Sales Enablement companies is over 186 vendors and I just added a list for India:

I see the market size of the Sales Enablement market at $10Bn USD in 2023 if counting some of the revenues of the 800-pound gorillas for which Sales Enablement is not core to their business. Also interesting to know would be if any of the remaining vendors are profitable…


I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally. 8-Nov-2022, there were 17k.

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