It is that time of the year again when Scott Brinker @chiefmartec releases his Marketing Technology Landscape Supergraphic. This year 2019: Martech 5000 (actually 7,040)
As always, the growth of this space over the years is crazy…
…and as always it does “continue to jockey between expansion and consolidation“.
My own market – Sales Enablement market – death watch list has also been growing.
My count of active Sales Enablement companies is over 186 vendors and I just added a list for India:
- table to export/download yourself
- Global list / companies worldwide
- European list / Europe-based companies
- Canadian list / Canada-based companies
- Australian list / Australia based companies
- India-based (or development in India)
- Sales Enablement market deathwatch
- Sales Enablement tools powered by AI
I see the market size of the Sales Enablement market at $10Bn USD in 2023 if counting some of the revenues of the 800-pound gorillas for which Sales Enablement is not core to their business. Also interesting to know would be if any of the remaining vendors are profitable…
I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally. 8-Nov-2022, there were 17k.
B2B Sales Enablement and Sales Tech SaaS 