Given the growing interest in Sales Enablement, I’ve been adding to my chart for the annual Sales Enablement market revenue:
The chart shows a part of the market (Took out Enhatch), but the market is obviously bigger; if you have changes/additions, contact me @SalesEnablement
My Sales Enablement vendor death watch has been growing and the total number of vendors I have as active is down to 186 (Table to export) now.
Here one of the tools that help me catch vendors going out of business:
I’ve been tracking the number of LinkedIn users with Sales Enablement in their current job title.
Above my own graph tracking this.
I enjoyed “What is Next in the Sales Enablement Industry?” by Myk Pono @myxys (Entrepreneur | Marketing & Product Growth | Co-author of Mastering Product Experience in SaaS) mykpono.com
His visual of the Competitive Forces in Sales Enablement Marketplace is great.
https://medium.com/@myxys/what-is-next-in-the-sales-enablement-industry-d85abe84653b
I also just discovered Nicolas de Kouchkovsky @nicolask3
(Advisor/Consultant/Fractional CMO. Helping B2B Software companies grow. All things customer engagement/facing technologies.)
His sales tech landscape saw a surge.
I like how he broke this big market into categories.
He created a blueprint:
Originally published at Sales Hacker.
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