People tracking the Sales Enablement market

Screen Shot 2023-01-17 at 2.18.02 pm

Given the growing interest in Sales Enablement, I’ve been adding to my chart for the annual Sales Enablement market revenue:

sales_enablement_b2b_Sales_Enagagement_LMS_MarTech_SaaS

The chart shows a part of the market (Took out Enhatch), but the market is obviously bigger; if you have changes/additions, contact me @SalesEnablement

My Sales Enablement vendor death watch has been growing and the total number of vendors I have as active is down to 186 (Table to export) now.

Here one of the tools that help me catch vendors going out of business:

I’ve been tracking the number of LinkedIn users with Sales Enablement in their current job title.

Screen Shot 2023-01-07 at 9.13.42 pm

Above my own graph tracking this.

I enjoyed “What is Next in the Sales Enablement Industry?” by Myk Pono @myxys (Entrepreneur | Marketing & Product Growth | Co-author of Mastering Product Experience in SaaS) mykpono.com

His visual of the Competitive Forces in Sales Enablement Marketplace is great.

https://medium.com/@myxys/what-is-next-in-the-sales-enablement-industry-d85abe84653b

https://medium.com/@myxys/what-is-next-in-the-sales-enablement-industry-d85abe84653b

I also just discovered Nicolas de Kouchkovsky @nicolask3

(Advisor/Consultant/Fractional CMO. Helping B2B Software companies grow. All things customer engagement/facing technologies.)

His sales tech landscape saw a surge.

Screen Shot 2023-01-20 at 9.27.43 am

I like how he broke this big market into categories.

He created a blueprint:

1520195356218

Originally published at Sales Hacker.

Also published on Medium. His blog.

cacubeconsulting.com linkedin.com/in/nicolask3/

One thought on “People tracking the Sales Enablement market”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: