Consolidation in the Sales Enablement market

In my post More recent Sales Enablement market overviews and ownership changes I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already.

Here an outdated list (but just export/download or bookmark my Airtable):

[Edit] Workfront workfront.com @workfront @AdobeWorkfront modern work management platform designed to connect people to work & accelerate organizational success across the enterprise. Lehi, UT, USA. 8-Dec-2020, Adobe announced that the acquisition of software company workfront has been completed. Workfront had more than 3000 enterprise customers & 1 million personal users. 15-Sep-2022, Adobe agreed to acquire Figma for approximately $20 billion.

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams.

[Edit] October 25, 2018: Mediafly mediafly.com @Mediafly announced the acquisition of Alinean Inc. alinean.com @AlineanROI

[Edit] September 25, 2018, Bigtincan announced the acquisition of Customer Engagement Platform FatStax fatstax.com @FatStaxApp creating end-to-end connections across CRM & sales enablement.

[Edit] Sep 20, 2018: Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75bn.

[Edit] Sept. 4, 2018: DocuSign, Inc. completed its acquisition of SpringCM, a cloud-based document generation & contract lifecycle management software company. With SpringCM, DocuSign will accelerate customers’ ability to modernize their Systems of Agreement—all the way from preparing to signing, acting-on, & managing agreements.

[Edit] Enhatch stopped selling a digital content management for sales solution (DCMS).

[Edit] On Jun 28, 2018, Upland Software @UplandSoftware announced their acquisition of RO Innovation roinnovation.com. Uplandsoftware.com/roinnovation/

[Edit] June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos:

“As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.”

5-Jun-2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally.

8-May-2018, it was announced that Seismic acquires SAVO Group. On Jun 12, 2017, KnowledgeTree was acquired by SAVO Group. SAVO Group also had an investment from SAP.

7-Mar-2018, Octiv acquired by Conga @congaHQ. Octiv was formerly known as TinderBox. 7-May-2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo 4-Sep-2018.

29-Jan-2018, CallidusCloud acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.” 6-Jul-2011, Callidus Software Inc acquired iCentera (on-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles)

12-Dec-2017, ClearSlide joined Corel Corporation. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics.

6-Dec-2017, Quark Software @QuarkNews took over Docurated Inc. Docurated’s inception was in 2012.

30-Nov-2017 we learned Bigtincan acquired Contondo. “Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.”

17-Nov-2017, Upland Software, Inc., cloud-based Enterprise Work Management software, acquired Qvidian Corporation, provider of cloud-based RFP and Sales Proposal automation software. After Sant and Kadient had already merged into Qvidian, Qvidian is now owned by Upland Software.

7-Sep-2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada. Alida alida.com created a CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical. Alida Inc. formerly known as Vision Critical Communications Inc.

12-Jun-2017: Jive jivesoftware.com @jivesoftware “provider of modern communication & collaboration solutions for business. We empower people & organizations to work better together.” Though based in California, Jive’s largest site is in downtown Portland, its one-time headquarters. Aurea completed its $462M purchase of Jive. Jive once employed upward of 200 people in Portland, but after a 2016 layoff & an exodus following the company’s sale, its workforce has fallen considerably. Jive Software had $203.5M in revenue annually & competed with Get Satisfaction, Slack, & Workfront.

19-Apr-2017: ToutApp was acquired by Marketo. $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

26-Jul-2016: PointDrive pointdrive.com @Point_Drive Chicago; acquired by LinkedIn (acquired by Microsoft)

MarcomCentral acquired by Ricoh Company 9-Dec-2014 marcom.com @MarcomCentral an online, on demand marketing assets management (MAM) solution. “Become a marketing rockstar with MarcomCentral’s marketing asset management software.” Manages & customizes marketing content across your entire organization. $10M in estimated revenue annually & competes with Pageflex Inc., SproutLoud Media Networks, LLC, & Elateral. Solana Beach, California, US

My frequently updated lists tracking the market:

• Table (to export/download 765 line items yourself)
• Global list / companies worldwide
• European list / Europe-based companies
• Canadian list / Canada-based companies
• Australian list / Australia-based companies
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & AI