Marketing Technology Landscape with Martech vendors & solutions: Consolidation in the Sales Enablement subsegment with SAVO joining Seismic

2-Apr-2018, SCOTT BRINKER published the Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

Here is just one small part of it:

Screen Shot 2022-05-06 at 4.32.59 pm

In my post More recent Sales Enablement market overviews and ownership changes from 16-Apr-2018 I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already. Since then, more happened:

19-Apr-2017: ToutApp was acquired by Marketo (20-Sep-2018: Adobe Systems Inc. agreed to acquire software maker Marketo). ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

KnowledgeTree was acquired by SAVO Group; announced 12-Jun-2017. Then on 8-May-2018, it was announced that Seismic acquires SAVO Group.

The new combined entity will serve more than 500 enterprise customers worldwide. SAVO Group adds customers such as Stryker, BMC Software, Miller Heiman and Canon Europe, joining Seismic’s complementary customer roster of large organizations which includes Getty Images, NCR, Capital One, Illumina, and T. Rowe Price. Additionally, the acquisition of SAVO Group gives Seismic an increased foothold in European markets, adding to the company’s international efforts which included a successful launch in Australia in 2017. Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

Before the acquisition, Seismic’s engineering and development team was already 150 strong.


My frequently updated lists tracking the market:

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