Consolidation in the Sales Enablement market

In my post More recent Sales Enablement market overviews and ownership changes I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already.

Here an outdated list (but just export/download or bookmark my Airtable):

[Edit] Workfront @workfront @AdobeWorkfront modern work management platform designed to connect people to work & accelerate organizational success across the enterprise. Lehi, UT, USA. 8-Dec-2020, Adobe announced that the acquisition of software company workfront has been completed. Workfront had more than 3000 enterprise customers & 1 million personal users. 15-Sep-2022, Adobe agreed to acquire Figma for approximately $20 billion.

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams.

[Edit] October 25, 2018: Mediafly @Mediafly announced the acquisition of Alinean Inc. @AlineanROI

[Edit] September 25, 2018Bigtincan announced the acquisition of Customer Engagement Platform FatStax @FatStaxApp creating end-to-end connections across CRM & sales enablement.

[Edit] Sep 20, 2018: Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75bn.

[Edit] Sept. 4, 2018: DocuSign, Inc. completed its acquisition of SpringCM, a cloud-based document generation & contract lifecycle management software company. With SpringCM, DocuSign will accelerate customers’ ability to modernize their Systems of Agreement—all the way from preparing to signing, acting-on, & managing agreements.

[Edit] Enhatch stopped selling a digital content management for sales solution (DCMS).

[Edit] On Jun 28, 2018Upland Software @UplandSoftware announced their acquisition of RO Innovation

[Edit] June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos:

“As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.”

5-Jun-2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally.

8-May-2018, it was announced that Seismic acquires SAVO Group. On Jun 12, 2017, KnowledgeTree was acquired by SAVO Group. SAVO Group also had an investment from SAP.

7-Mar-2018, Octiv acquired by Conga @congaHQ. Octiv was formerly known as TinderBox. 7-May-2020 Conga @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo 4-Sep-2018.

29-Jan-2018, CallidusCloud acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.” 6-Jul-2011, Callidus Software Inc acquired iCentera (on-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles)

12-Dec-2017, ClearSlide joined Corel Corporation. ClearSlide had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics.

6-Dec-2017, Quark Software @QuarkNews took over Docurated Inc. Docurated’s inception was in 2012.

30-Nov-2017 we learned Bigtincan acquired Contondo. “Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.”

17-Nov-2017, Upland Software, Inc., cloud-based Enterprise Work Management software, acquired Qvidian Corporation, provider of cloud-based RFP and Sales Proposal automation software. After Sant and Kadient had already merged into Qvidian, Qvidian is now owned by Upland Software.

Screen Shot 2022-09-19 at 3.52.08 pm7-Sep-2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada. Alida created a CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical. Alida Inc. formerly known as Vision Critical Communications Inc.

12-Jun-2017: Jive @jivesoftware “provider of modern communication & collaboration solutions for business. We empower people & organizations to work better together.” Though based in California, Jive’s largest site is in downtown Portland, its one-time headquarters. Aurea completed its $462M purchase of Jive. Jive once employed upward of 200 people in Portland, but after a 2016 layoff & an exodus following the company’s sale, its workforce has fallen considerably. Jive Software had $203.5M in revenue annually & competed with Get Satisfaction, Slack, & Workfront.

19-Apr-2017: ToutApp was acquired by Marketo. $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

26-Jul-2016: PointDrive @Point_Drive Chicago; acquired by LinkedIn (acquired by Microsoft)

MarcomCentral acquired by Ricoh Company 9-Dec-2014 @MarcomCentral an online, on demand marketing assets management (MAM) solution. “Become a marketing rockstar with MarcomCentral’s marketing asset management software.” Manages & customizes marketing content across your entire organization. $10M in estimated revenue annually & competes with Pageflex Inc., SproutLoud Media Networks, LLC, & Elateral. Solana Beach, California, US

My frequently updated lists tracking the market:

Marketing Technology Landscape with Martech vendors & solutions: Consolidation in the Sales Enablement subsegment with SAVO joining Seismic

2-Apr-2018, SCOTT BRINKER published the Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

Here is just one small part of it:

Screen Shot 2022-05-06 at 4.32.59 pm

In my post More recent Sales Enablement market overviews and ownership changes from 16-Apr-2018 I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already. Since then, more happened:

19-Apr-2017: ToutApp was acquired by Marketo (20-Sep-2018: Adobe Systems Inc. agreed to acquire software maker Marketo). ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

KnowledgeTree was acquired by SAVO Group; announced 12-Jun-2017. Then on 8-May-2018, it was announced that Seismic acquires SAVO Group.

The new combined entity will serve more than 500 enterprise customers worldwide. SAVO Group adds customers such as Stryker, BMC Software, Miller Heiman and Canon Europe, joining Seismic’s complementary customer roster of large organizations which includes Getty Images, NCR, Capital One, Illumina, and T. Rowe Price. Additionally, the acquisition of SAVO Group gives Seismic an increased foothold in European markets, adding to the company’s international efforts which included a successful launch in Australia in 2017. Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

Before the acquisition, Seismic’s engineering and development team was already 150 strong.


My frequently updated lists tracking the market:

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