Normally, this blog is focused on Sales Enablement for b2b.
Also see my list of Canadian Sales Enablement companies / experts.
Here is my worldwide list.
As a Canada-based co-founder of Shario – mobile app for customer referral & loyalty at brick & mortar businesses – I started a work in progress list of similar apps / solutions / companies in Canada.
I also added a few eCommerce players.
Let me know what I’m missing. Last update 14-Jun-2022:
“A 2014 Maritz (Bond Brand Loyalty) report found that 90 percent of Canadians are members of at least one loyalty rewards program. We have also quickly embraced online shopping and have a high penetration of mobile usage. Almost 80 percent of Canada’s addressable population owns a mobile phone, according to a 2014 eMarketer report. These factors, along with companies like Starbucks and Tim Hortons who have tied loyalty to mobile payments, are helping to drive Canadian comfort levels with mobile payment adoption.”
| AdvanTag |
| Aeroplan Montreal-based Aeroplan loyalty program |
| AIMIA (see Aeroplan). Montreal, January 10, 2019 – Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) (“Aimia”) today announced the completion of the previously-announced sale of Aimia Canada Inc. (“Aimia Canada”), the owner and operator of the Aeroplan loyalty program, to Air Canada, pursuant to the share purchase agreement entered into and announced on November 26, 2018 (“the share purchase agreement”). |
| Air Miles by LoyaltyOne, Inc. AIR MILES Reward Program Membership Card www.airmiles.ca Airmiles is currently testing iBeacons and will be testing Android Beacon technology soon (end of 2015 / start of 2016) |
| Altitude – Air Canada rewards its most loyal customers through its top tier recognition program, Altitude, that offers frequent flyers |
| AMEX Rewards / |
| Android Pay / Google Wallet app |
| AvidTap |
| Avion points – RBC’s Avion cardholders earn RBC rewards points. The most significant benefit of RBC’s Avion card is that you can fly on any airline, with no blackout periods or seat restrictions. “Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion.” |
| belly card bellycard.com by mobivity mobivity.com @mobivity new name Hatch Loyalty: Hatchloyalty.com stuzo.com |
| Best Buy Rewards Best Buy Reward Zone |
| BMO Perks – BMO partnered with merchants for exclusive offers and savings when using a BMO MasterCard with specific merchants |
| Bond Brand Loyalty (see SynapzeINSTANT™) |
| Buytopia (Toronto’s buytopia.ca launched SnapSaves, now owned by Groupon; an app that pays consumers cash to shop) |
| CAA The Canadian Automobile Association (CAA) is rebranding its two-decade old loyalty program to CAA Rewards™ from Show Your Card & Save. Over the last 15 years, CAA Rewards has grown to be one of Canada’s largest loyalty programs, with the most partners worldwide – more than 164,000 locations for savings worldwide, including 110,000 retail locations in North America & popular online merchants. |
| Canadian Tire Rewards / Canadian Tire Money – Canadian Tire debuts mobile credit card app, game and loyalty card; September 23, 2015: “new mPay & Play mobile app available to all holders of the retailer’s Canadian Tire Options MasterCard. Allows users to pay for all of their Canadian Tire store purchases, redeem loyalty points, and unlock badges to collect bonus digital Canadian Tire money.” Canadian Tire’s new mPay&Play app for its MasterCard customers combines mobile banking payments with loyalty programs & promotional offers. |
| cardstar cardstar.com expresscheckoutapp.com |
| Carrot Rewards app. More Rewards |
| Checkout 51 checkout51.com |
| CIBC Aerogold. Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion. |
| CIBC mobile payment app |
| Drop Loyalty Inc. “One rewards program for all your favorite brands.” Launched in Canada on the iOS app store June 29, 2016. |
| Delta (see Marriott Rewards) |
| Denny’s Canada loyalty and rewards program – MyDenny’s, a new social, loyalty platform |
| Esso Extra |
| Flipp (iOS/Android) flipp.com Flipp takes the weekly flyers crammed in your mailbox and puts them on your phone or tablet in a clean, searchable app. |
| GasBuddy (iOS/Android/Blackberry/Windows Phone) gasbuddy.com finding the station closest to you with the lowest price per liter |
| Global Payments Inc. / Global Payments Canada; integrating their payment technology offerings with Virtual Next’s (see below) mobile payment & loyalty solution. Merchants will be able to accept payment via both Apple’s & Google’s digital wallets. Goal: launch the product in fall 2015. |
| GoodLife Fitness Member Advantage |
| Groupon |
| HBC Rewards hbc.com/hbcrewards/ Hudson’s Bay Company (HBC) Hudson’s Bay Rewards™ Card. thebay.com |
| hmv Canada, retail destination for music and entertainment. The company’s loyalty rewards program is called pure |
| Holt Renfrew – Feb. 11, 2015 registration for Holt Icon Privileges was opened; microsite, |
| Influitive influitive.com helps companies mobilize their advocates to boost referral leads, reference calls, social media participation and more. Toronto & San Francisco. PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada. 8-Dec-2021 Influitive Inc influitive.com @influitive (also Toronto, ON, Canada) acquired PostBeyond for an undisclosed amount. |
| Kangaroo Rewards |
| Key To The City: T.O. Key To The City @TorontoCityKey Toronto Key To The City! Get instant loyalty perks citywide with your own key. Show The Key. Get The Perks. torontocitykey.com |
| KnexxLocal (with Instamonial, KnexxLocal’s free mobile app, local businesses can get more word-of-mouth referrals) Canada, Toronto, ON |
| Kobo Super Points aims to make reading more rewarding. Kobo launches rewards loyalty program where customers instantly earn points with every eBook and magazine purchase they make online at Kobo’s site, or via Kobo’s free reading app. They can redeem those points from a catalogue of more than one million titles across a variety of genres. |
| Linkett linkett.com formerly WestonEx / westonexpressions.com “Creating Consumer Engagement & the Ability to Track it”. Kitchener, Ontario, Canada |
| Loblaw (see Ugo and PC Plus) |
| LoyaltyOne, Inc. (see AIR MILES) |
| Marriott Rewards, Marriott International’s award-winning loyalty program, is being expanded to include Delta Hotels and Resorts. Marriott Rewards members can now earn points or miles and Elite night credits, and redeem for free night stays, at twenty-one Delta Hotels across Canada, with the brand’s fourteen remaining Canadian properties joining the program in late April 2016. Delta Privilege members will also now enjoy the full benefits of Marriott Rewards membership. “Marriott Rewards’ expansion to include Delta Hotels gives our members even more choice when traveling in Canada,” said Don Cleary, President of Marriott Hotels of Canada. Delta Hotels features properties located in major Canadian centers of business as well as popular tourist destinations, including its flagship property Delta Toronto, Delta Ottawa City Centre, and the elegant Delta Grand Okanagan Resort—all of which are now available for members to earn and redeem points. Marriott International acquired the Delta Hotels brand in Apr-2015. |
| McDonald’s offers a McCafe sticker card for regular coffee drinkers |
| Merchant Customer Exchange (MCX), mobile payments venture co-owned by US retail chains. CurrentC, CurrentC & Logo, MCX, MCX Merchant Customer Exchange & Design and all associated proprietary marks are trademarks of Merchant Customer Exchange LLC |
| Metro (adds mobile component to loyalty program) |
| metro moi Program |
| mobilexco The Mobile Experience Company, Whitby, ON, Canada mobilexco.com Mobile marketing platform, Tether™, helps businesses build relationships with people. Fosters 1:1 connections between merchants & customers and tracks their actions across all media touch-points (online & offline). Measures everything in real-time & easy to identify actionable insights. Simplified the world of mobile marketing – No apps to download. No special hardware required. Tether-Experience-Management-Platform |
| mobizou |
| Mopals |
| More Rewards |
| New Rewards – a joint program between Copeesh! and New Canadians. Coming soon. |
| Omnego Inc |
| PayRange Inc. |
| PC Points/Plus anyone can join the new and improved PC Plus programme to earn free groceries at select stores across Canada. Besides being your actual points card, the app lets you load special offers of the week (the items that are going to earn you extra points), see your points balance, find participating stores, get recipes and create shopping lists. 1000 points equal $1 in groceries. |
| Perka digital loyalty marketing platform launched Apr-2011. First Data, the global payment processing company, acquired Perka after purchasing Andreessen Horowitz-backed mobile payments startup Clover |
| Perkopolis perkopolis.com |
| Perkville perkville.com |
| PETRO POINTS |
| plum rewards; Chapters plum points are collected by buying in-store at any Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations |
| PunchTab |
| pure (see hmv Canada) |
| Qriket |
| RBC Royal Bank of Canada grew its mobile wallet user base since moving from a SIM-based model to host card emulation (HCE). Support for gift cards, loyalty cards and digital receipts is also being added to its HCE wallet. The new features will allow customers to manage and redeem loyalty points from more than 150 loyalty programs as well as track the return or warranty period for purchased items by interacting with digital receipts stored within the app. Royal Bank of Canada Exploring Blockchain Loyalty Program |
| Ribitt |
| RBC Rewards – Redeem your Visa rewards points for merchandise, travel, gift cards/certificates, charitable donations & RBC Financial Rewards vouchers. |
| RedFlagDeals (iOS/Mobile web) redflagdeals.com If there is a deal to be had in Canada, it is most likely being discussed on RedFlagDeals long before you hear about it. |
| Referral Rock referralrock.com @ReferralRock Customer Referral Service – Design, track and manage your program to get more customers |
| RewardingYourself Loyalty Wallet by LoyaltyMatch Inc. loyaltymatch.com (Loyalty and Gamification Saas Platform) |
| Richtree Market Pass By Natural Markets Food Group |
| Rogers readies loyalty points program in bid to keep customers from switching to rival carriers. Rogers Communications will launch the national rewards program in stages, starting in Red Deer, Alta. |
| Rogers Mobile Shopper solution (enables customers to engage with brands in-store through mobile offers, applications & mobile payments technology. RioCan, Canada’s largest owner of shopping centres, is first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres) |
| Save On More |
| SCENE Card http://www.scene.ca |
| Scotiabank SCENE Card. Earn SCENE points by paying with your Scotiabank SCENE debit, SCENE VISA or SCENE Prepaid VISA card. |
| Sears Card Sears Canada Inc |
| Shopify (Reward customers for each new customer that they bring to your store: Apps like Zferral and ReferralCandy automate this. Traditional loyalty programs where rewards are offered to repeat customers based on how much they buy: Apps like PunchTab & Incentify) |
| Shopkick |
| Shoppers Drug Mart (Optimum Rewards Program) Shoppers Optimum Card |
| Simply Good’s coupon app GetLoop |
| SmoothPay smoothpay.com |
| Snapsaves (iOS/Android) |
| Snipp Interactive Inc. Loyalty Program Of Choice For Unilever, L’oreal, Proctor And Gamble, Kellogs |
| SnipSnap Coupon App by SnipSnap App LLC |
| SPC Card student loyalty program SPC Card with 1.1 million members; digital Student Price Card. The digital SPC Card is available via the SPC Card mobile app on iTunes and Android devices. Giving students relevant offers based on their location, making redemption easy via the Digital Card, and adding personalized offers the SPC app is engaging millennials. Soon to be accepted at all of SPC’s 15k partner locations throughout Canada, making it one of the largest mobile loyalty card activations currently in market. |
| Square (“Create and Apply Rewards with Square Register”) |
| Starbucks (My Starbucks Rewards). Starbucks has both an app & rewards card that gives free drinks & food to frequent customers. Starbucks Canada announced that it will bring the company’s innovative mobile ordering feature, Mobile Order & Pay, to approximately 300 company-owned stores in the Greater Toronto Area. Beginning in April 2016, you will no longer reach gold status with 30 stars or 30 transactions, and then score free food with 12 stars. Instead, with 2 stars awarded for each $1 spent, it takes 300 stars to get to gold and 125 stars for gold members to get freebies. |
| Stocard is a mobile Startup from Germany that has set the goal to make customer loyalty go mobile, thus making loyalty solutions more powerful for consumers and retailers. |
| Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials. Subway has collaborated with Turnstyle to power the rewards platform, which will send a mobile coupon for a free sandwich to consumers who sign into the store’s Wi-Fi for the first time. This tactic is well-poised to bring hordes of new consumers into Subway locations and fuel a myriad of loyalty sign-ups, even among individuals who initially only want to use the complimentary Wi-Fi. |
| suretap wallet by Rogers Communications rogers.com/web/content/suretap |
| Sweet Tooth Rewards (turn-key points & rewards app for your Magento eCommerce store) |
| SynapzeINSTANT – 27-Jan-2016 – Bond Brand Loyalty has rolled out an innovative new solution to help North American banks lead in the competitive landscape of reward and loyalty programs, all while offering bank customers a near “endless aisle” of instant redemption with leading retail brands. Better yet, the standalone rewards app requires no large-scale retailer POS integration or associated expense. SynapzeINSTANT™: A new app-based solution for any bank with a credit card loyalty program. It was created to help ease the ever-increasing costs financial institutions endure while trying to differentiate. |
| Tab Payments: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform |
| The Club Sobeys Program |
| The More Rewards Program |
| Thirdshelf (retail app & loyalty platform) thirdshelf.com |
| Tim Hortons added a smartphone payment option to its lineup of mobile apps across iOS, Android, BlackBerry. Called “Pay with TimmyMe” it uses a pre-registered Tim Card to allow payments from the smartphone. Also launching its own loyalty rewards program partnering with CIBC for a Visa credit card that accumulates points redeemable at Tim Hortons stores. |
| TimePlay the company behind Cineplex TimePlay. Platform that delivers interactive, multi-player experiences while providing a targeted portal for offer delivery & e-commerce. Turns a mobile device into an interactive gaming device enabling thousands of participants to engage together and influence outcomes on a second screen. Toronto, ON, Canada & Los Angeles, Venice, CA |
| Turnstyle. “Subway’s expansion of Turnstyle throughout its network will continue to help the brand learn more about its customers, increase its marketing base and grow meaningful customer engagement opportunities,” said Chris Gilpin, CEO of Turnstyle. “The platform will enable new Subway restaurants to increase customer loyalty (visit frequency) and create compelling omnichannel marketing initiatives.” |
| Ugo (initially allow customers to load their TD Visa, President’s Choice Financial MasterCard & PC Plus cards into a mobile wallet. PC points can be redeemed at Loblaw & banner store locations) |
| Velocity: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform |
| vicinity rewards (developed by US-based company, FiveStars. Launched in Canada by Rogers Communications. Vincity is a loyalty program for small business that rewards customers when they visit their store.) |
| Virtualnext virtualnext.com, Toronto, Canada & US based. Virtual Next is working together with Global Payments (see above) |
| Wallet (part of iOS) |
| Walmart Rewards |
| WestJet Rewards |
B2B Sales Enablement and Sales Tech SaaS 
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