Job opening – Sales Enablement Marcom Program Manager at Philips

Sales Enablement Marcom Program Manager
City: Andover
State: Massachusetts
Company Name: Philips
Job Category: Marketing/Advertising/PR

The global Marketing Communications (Marcom) organization for Philips Healthcare is responsible for developing and executing integrated marketing communications programs that support defined business objectives.

This unique Program Manager role will initially focus on resolving the implementation and support issues for the new Sale Enablement website for North America. This Program Manager will collaborate with Marcom Operations and the Sales Enablement team to assess the integration of this tool with Marketing Communications Literature Management System, iPad app content management system, and other locations for storing Marcom content. Once the Sales Enablement program is implemented, this individual will focus on maintenance of the tool approximately 50 percent of his/her time. The other 50 percent will involve traditional Marcom program management for the Global Sales and Service North America Marcom team.

The traditional Marcom Program Manager (PM) role translates marketing objectives into optimal, effective promotional activities and communications programs, based on the Marcom plan and strategies developed by the Marcom Manager. The Program Manager plays an important consultative role in determining the best approach for projects by providing advice on potential avenues for execution and their related budgetary and timing considerations. The Program Manager organizes the interdepartmental activities and manages the external vendors to ensure completion of the project on schedule, within budget, and according to agreed upon objectives. The Program Manager must have some familiarity with and an understanding of the Marketing partners products, markets and strategic goals.

Ensure successful execution of Marcom Plans, which are developed by the Marcom Manager in conjunction with Marketing partners
Act as project team lead and oversee the availability, motivation and participation of the project members, including vendors
Manage projects via our web-based project management tool (Marcom Central) from initiation through delivery, ensuring commitment to targets and objectives set in the brief, which is developed by the Marcom Manager in cooperation with Marketing partners
Add value throughout the project management process
Select and manage vendors
Coordinate and manage creative assets
Manage the Regulatory & Legal review process through Marcom Central
Manage the invoicing process
Comply with and support priorities, direction and leadership from the Marcom Manager
Develop an understanding of business(es), target customers, marketing objectives and challenges
Participate in loop teams as needed for cross-segment or crossbusiness projects, tradeshows and events
Assist in the management of Marketing partner expectations regarding project deliverables, timing and cost
Ensure that all timelines, schedules and budgets are adhered to in cooperation with the Marcom Manager
Keep Marcom Central information updated and complete assigned fields
Act as an ambassador for the Marcom organization and Marcom Central
Incorporate corporate brand strategy and marketing communications policies into all activities

Requirements

Bachelors degree in communications, advertising, marketing or related field
5+ years experience in marketing communications required
Healthcare or IT communications experience preferred
Experience working with and integrating content management systems and web sites
Comprehensive creative project management experience
Extensive experience managing projects with advertising/design/multimedia and other creative firms
Basic knowledge of print product, basic graphic design, web design, multimedia production and design software, such as Adobe Photoshop
Writing and editing skills
Experience managing creative projects that adhere to brand standards
Experience working closely with colleagues across geographic/time boundaries
Experience successfully collaborating with colleagues and management that are located remotely
Ability to work cross-functionally and globally, identifying synergies between modalities and/or markets to drive efficiencies and consistency of messaging
Proven experience that demonstrates an ability to thrive in an environment that demands juggling multiple priorities and customers simultaneously
Ability to make autonomous decisions based on a thorough understanding and analysis of organizational and business objectives
Strong service orientation and highly proactive working style
Experience managing budgets and working within specified departmental/company processes