Job opening – Sr. Prod Mktg Mgr-Sales Enablement

Sr. Prod Mktg Mgr-Sales Enablement

October 17, 2010

Job Title: Senior Product Marketing Manager, Sales Enablement

Location: San Jose

Length of Contract: 12-Months

Position Summary:

This position is a key part of the CSBUs Sales and Partner Enablement team, whose mission is to define and deliver the right tools, messaging and training to Sales & Partners, in order to drive revenue. Sales enablement is a relatively new function for the CSBU, and each member of the team is expected to chart new territory in order to continue to build on the success of our “V1” and take it to the next level. We are organized around Routes to Market, and this position will focus on our Direct Salesforce. You will have overall responsibility for assessing market opportunities and developing effective marketing strategies and programs to help grow revenue for the Direct Salesforce. This work can include segmentation analysis, competitive analysis, messaging/positioning, licensing and pricing analysis, and market research. In the course of your work, you will work with Campaign Marketing, Product Marketing, Field Marketing, Sales, and Sales Operations – as well as the other members of the Sales Enablement team.

Responsibilities:

Managing the development of sales references, marketing references and customer stories/business ROIs. Refining CS5 Sales Messaging, tools, and marketing assets (such as presentations, sales solution cards, white papers, contributed articles, and website content) based on feedback from the Field as well as buyer research. Ensure alignment between marketing and sales activities with business unit objectives to achieve revenue targets and other KPIs Collaborate with other members of the CS Sales Enablement team to ensure direct sales are equipped to effectively sell CS into Enterprise customers.

Requirements:

We are looking for an ambitious and results-oriented individual who enjoys change management – a strategic leader with outstanding communication skills, high initiative, and strong influencing skills. Most successful candidates will have 5-7 years of related experience (3-5 years experience in marketing to Media & Entertainment, product design, or other creatively-driven enterprises is a strong advantage.) The successful candidate will have a highly collaborative work style including experience working cross-organizationally and across geographies, aligning multiple stakeholders and teams. Strong ability to frame issues, drive appropriate analyses, and make clear, actionable recommendations Exceptional analytical, communication, and presentation skills Excellent program management skills Solid skills in quantitative analysis and Excel. Bachelors degree required, MBA a plus