Reading List – July/August 2010

Not all written in July/August 2010, but discovered/read by me during that time frame:

‘Am I the only one not on board with aligning Sales & Marketing?’ by Maureen Blandford

‘When it comes to Social Media, CEOs and CMOs should lead from the front’ by HARISH KOTADIA, PH.D. (NOVEMBER 9, 2009)

‘Who Knows What? – Finding in-house experts isn’t easy. But most companies make it harder than it should be.’ (OCTOBER 26, 2009)

Who Knows What?

Finding in-house experts isn’t easy. But most companies make it harder than it should be.

By Dorit Nevo, Izak Benbasat And Yair Wand

October 26, 2009

Every big company has in-house experts. So why don’t they use them more?

In-house experts, with their specialized knowledge and skills, could be invaluable to both colleagues and managers. But often workers who could use their help in other departments and locations don’t even know they exist.
[…]

The Forces Behind, and Against, Consumerization of the Enterprise

The Failure of Traditional Intranets