PRODUCT MARKETING MANAGER – US/EUROPE
The fast-growing and highly competitive SIP application server market (Specifically for Presence, Next Gen messaging and Group list/address book for SIP/IMS, Broadband-Cable-wireless – 3G/4G/Wimax/LTE) represents a key strategic opportunity for Colibria. The Sales & Marketing team focuses on Value Creation, Sales Enablement and Business Development. We’re looking for a talented individual to strengthen this team in the role of Product Marketing Manager.
The Product Marketing Manager has an intimate knowledge and understanding of the SIP application server Market (Broadband, Cable, Wireless), with a view to creating and communicating a superior value proposition for the market in general and specific key partners and customers in particular. The Product Marketing Manager focuses on the positioning of our Products through outbound messaging and promotion. He/She is a key resource for the Sales & Marketing Team.
The Product Marketing Manager is responsible for:
- Value identification: Gain and maintain intimate knowledge and understanding of the SIP application server Market and Stakeholders to identify high level market requirements and Business Objectives/Perceived Value. Activities include Market Segmentation, Competitive Monitoring and Analysis.
- Value Creation: Provide support to Management/Product Management in driving new and superior solutions, through identification and suggestion of opportunities in the market. Involvement in the Product Management Business Case Cycle in a supporting and challenging capacity. Develop Go-To-Market Strategy with relevant stakeholders.
- Value Communication: Develop product positioning and messaging that differentiates the Colibria products in the market. In cooperation with the marketing manager, conceive & develop innovative marketing strategies, programs and assets that drive demand and influence the market. Communicate and represent the value proposition of the Colibria products internally as well as externally with partners and customers and other important stakeholders within the SIP application server market.
- Sales Enablement: Develop and deploy strategies and tools to support the frontline sales force (direct & indirect) in achieving greater effectiveness and efficiency. Act as a Knowledge Centre within Colibria, including Pre-sales support. Sales Training & Assessment. Sales Tools & Planning Tools and Best Practices: White Papers, Presentations & Proposal Templates, Diagnostic Tools, Strategic Market Plans, Partner and distributor focused communication plans, etc.
You are a visionary and result-oriented Team Player with established interpersonal abilities. You have superior analytical skills, and are able to formulate clear objectives and effectively utilize existing resources to achieve deadlines. You are a team player with a passion for excellence, and a pro-active, dedicated and fast learner.
You hold a Masters degree in marketing or engineering and minimum 5 years proven experience in senior marketing, business development or product management roles in Telco-Next Gen. You have a strong customer focus, proven track record in outward communication and are skilled in market research and competitive analysis. An understanding of the modern SIP application server environment (Presence, Next Gen messaging, converged address book etc.) is a strong asset.
You are willing to travel up to 30% of your time.
Location: US or Europe