Does The Enterprise 2.0 Emperor Have No Clothes?

On June 15, 2010 Sandy Kemsley wrote

Does The Enterprise 2.0 Emperor Have No Clothes?

“[…] I’m not saying that standalone Enterprise 2.0 initiatives have jumped the shark, but there’s only so much rah-rah about enterprise collaboration that I can take before I fall back on three thoughts:

1. Collaboration is already going on in enterprises, and always has: all that Enterprise 2.0 does is give us some nicer tools for doing what we’ve already been doing via word of mouth, email, and other methods.
2. Collaboration is just not that interesting if it doesn’t directly impact the core business processes.
3. The millennials are not going to save us.

People collaborate inside enterprises when they care about what they do…

[…]
To wrap it up: enterprise collaboration is good when it has a business purpose, and anyone can do it.”