On June 15, 2010 Sandy Kemsley wrote
Does The Enterprise 2.0 Emperor Have No Clothes?
“[…] I’m not saying that standalone Enterprise 2.0 initiatives have jumped the shark, but there’s only so much rah-rah about enterprise collaboration that I can take before I fall back on three thoughts:
- Collaboration is already going on in enterprises, and always has: all that Enterprise 2.0 does is give us some nicer tools for doing what we’ve already been doing via word of mouth, email, and other methods.
- Collaboration is just not that interesting if it doesn’t directly impact the core business processes.
- The millennials are not going to save us.
People collaborate inside enterprises when they care about what they do…
To wrap it up: enterprise collaboration is good when it has a business purpose, and anyone can do it.”