On March 31st, 2010, Matthias Roebel from MING Labs posted ‘IDC says Sales Enablement and Content Audits are great ways to save money’:
“‘IDC Forecasts Tech Sales & Marketing Expenses to Grow Faster Than Revenue in 2010′, press release from March 30, 2010:
“The International Data Corporation (IDC) Executive Advisory Group forecasts that global sales and marketing expenses will to grow at 4.7% and 3.5% respectively in 2010, outpacing the projected 3.2% growth in worldwide IT spending. These expense gains will lead tech executives to accelerate their initiatives to improve the productivity and cost efficiency of sales and marketing.
In addition, executives may continue to seek greater sales and marketing alignment through dramatic organization and reporting changes, as a way to solve the costly misalignments that have continually undermined sales and marketing integration and efficiency. […]“
We have been addressing sales and marketing misalignments for large b2b enterprises since 2006 and it is great to see that IDC shares our point of view that sales enablement, content audits and improved campaigns are the way to go:
“Within the typical tech marketing organization, IDC sees that executives have numerous opportunities for savings and efficiency. “Sales enablement, content audits, and campaign vs. product go-to-market programs are all great ways to save money, and to make customers happier at the same time,” noted Rich Vancil, vice president of IDC’s Executive Advisory Group.”
For our approach to content audits please see our blog post on Content Intelligence.”