Content Intelligence? Yet another buzzword? Turns out it is almost as important as Business Intelligence

On January 27, 2010 Marc Seefelder of BizSphere brought up an interesting question in his post ‘3 Reasons why Enterprises need Content Intelligence’:

“[…] huge companies spend so much money on Business Intelligence (think of the Data Warehouses, OLAP tools and executive dashboards etc.), but don´t spend a dime on gaining intelligence on one of the biggest assets in the company – their knowledge inventory.

Fortune 500 companies invest millions of dollars every year to produce up-to-date material for marketing, sales and employee training. Shockingly, less than half of the produced material is used at all […]”

4 thoughts on “Content Intelligence? Yet another buzzword? Turns out it is almost as important as Business Intelligence”

  1. Pingback: Sales Mobility Software that Works with Salesforce
  2. Pingback: Sales Enablement companies in Europe – European Sales Enablement solutions | Sales Enablement in a Sales 2.0 world
  3. Pingback: Constant loop of quantitative and qualitative feedback in a Sales Enablement portal | Sales Enablement in a Sales 2.0 world
  4. Pingback: Let’s look at the Knowledge Management or Sharing aspect of Sales Enablement | Sales Enablement in a Sales 2.0 world

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