On January 27, 2010 Marc Seefelder of BizSphere brought up an interesting question in his post ‘3 Reasons why Enterprises need Content Intelligence’:
“[…] huge companies spend so much money on Business Intelligence (think of the Data Warehouses, OLAP tools and executive dashboards etc.), but don´t spend a dime on gaining intelligence on one of the biggest assets in the company – their knowledge inventory.
Fortune 500 companies invest millions of dollars every year to produce up-to-date material for marketing, sales and employee training. Shockingly, less than half of the produced material is used at all […]”
4 thoughts on “Content Intelligence? Yet another buzzword? Turns out it is almost as important as Business Intelligence”